Creatio

Creatio

Automate CRM, workflows, sales, marketing, and business processes using no-code technology.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Creatio Overview

  • Updated August 8, 2025

Creatio is an AI-native no-code platform that automates CRM, workflows, sales, marketing, and service processes to boost revenue, productivity, and customer experiences.

It features visual and natural language designers, unified AI (predictive, generative, agentic), intuitive configurability, rapid deployment, and full user adoption without technical skills. Targeted at businesses automating go-to-market functions, it emphasizes efficiency, ease of use, and transparent pricing.

Key Features

  • No-code technology: Provides a seamless way to create and customize applications, including modifying business logic, establishing app branding, and more, using tools like No-Code Designer and Freedom UI Designer, without requiring coding skills.
  • Composability: Built on a composable no-code architecture, enabling organizations to streamline application creation by assembling apps from pluggable, replaceable, and reusable components without coding.
  • BPMN 2.0-driven Process Designer: Offers an intuitive drag-and-drop interface to construct and automate business processes and workflows of any complexity, with ready-to-use elements and built-in validation tools.
  • Creatio Marketplace: Provides a broad selection of ready-to-use apps for integration with varied systems and services, allowing users to share and monetize custom applications.
  • Enterprise-grade scalability: Allows seamless scaling of applications for user bases from a few to tens of thousands, supported by high-speed data processing and component fault tolerance.
  • AI technologies: Automates routine tasks and enhances decision-making with intelligent search, data mining, smart interface, and ML technologies, including integration with OpenAI for application generation.
  • Built-in integration tools: Facilitates smooth connection with external business applications using .NET, REST, SOAP, OData, and open API, with secure administration and access control.
  • Built-in development tools: Enables professional developers to customize Creatio for specific business goals, providing an integrated development environment (IDE) for in-depth customization and version control.
  • User and role access permissions: Allows setting up access permissions to safeguard data integrity, providing multi-layer protection based on individual users and user groups.
  • Creatio Mobile app: Empowers users to access crucial data and core functionalities anytime, anywhere, available for iOS and Android as a remote workstation. Microservice architecture and open-source technologies: Ensures superior performance, fault-tolerance, and scalability through autonomous microservices and open-source components.
  • Security on all levels: Implements a complex multi-level security system to track operations and events, with regular archiving of critical information.
  • Performance and reliability: Ensures top performance in large-scale projects through horizontal scaling, seamless updating, and integration with monitoring systems.
  • Open platform: Built with customization, flexibility, and scalability in mind, allowing developers to create bespoke modules and integrate with third-party systems using open protocols.
  • Regular updates: Accelerates delivery of new functionality through continuous deployment, maintaining compatibility with APIs and supporting customized settings.
  • Cloud deployment: Offers flexibility for users to select cloud-based or on-premises deployment options based on business needs and policies.
  • Unlimited customization capabilities: Allows developers to create modules and modify functionality using visual designers and templates without coding.
  • Package architecture: Enables selection of functional blocks as modules, managing hierarchy, versions, and transferring changes between environments.
  • CI/CD approaches: Utilizes continuous integration and delivery with tools for effective development, testing, and solution delivery.

Price

  • Growth: $25 per user/month – Designed for small to medium-sized businesses looking to automate workflow and CRM use cases.
  • Enterprise: $55 per user/month – Aimed at corporate and enterprise clients to support use cases of different complexity.
  • Unlimited: $85 per user/month – Covers complex use cases at an enterprise scale with unparalleled benefits, including No-code Magic offer and complimentary additional use case coverage.
  • Additional products (per user/month): Sales $15, Marketing $15, Service $15.

Check pricing details: https://www.creatio.com/products/pricing

Pros

Competitor

Pros of Creatio
Salesforce Creatio excels with its no-code platform, enabling rapid customization and automation without the high developer costs or complexity of Salesforce. Its transparent pricing ($25-$85/user/month) avoids Salesforce’s hidden fees, and built-in AI enhances workflows at no extra cost.

Creatio’s composable architecture ensures scalability for mid-sized businesses, offering better ROI than Salesforce’s enterprise-heavy ecosystem, with strong customer reviews praising ease of use (4.7/5 on G2).
HubSpot Creatio’s robust no-code tools and unified AI capabilities outshine HubSpot’s limited enterprise features, providing superior workflow automation for complex operations. Priced at $25-$85/user/month, it avoids HubSpot’s escalating costs tied to contact volume.

Creatio’s scalability and customization suit growing businesses, earning high marks (4.6/5 on Capterra) for flexibility compared to HubSpot’s marketing-focused simplicity, ideal for firms needing comprehensive CRM over basic inbound tools.
Zoho CRM Creatio offers a cleaner interface and faster performance than Zoho’s often cluttered UI and slow load times. Its no-code customization and scalability ($25-$85/user/month) surpass Zoho’s basic features, with no hidden costs.

Customer reviews (4.7/5 on G2) highlight Creatio’s intuitive process automation, making it a better fit for businesses needing advanced workflows without Zoho’s reliance on add-ons or technical support.
Microsoft Dynamics 365 Creatio’s cost-effective no-code platform ($25-$85/user/month) and rapid deployment outpace Dynamics 365’s higher licensing fees and complexity. Its open integration capabilities extend beyond Microsoft’s ecosystem, and strong reviews (4.6/5 on Capterra) praise its flexibility.

Creatio’s AI-driven insights and workflow automation provide better value for non-Microsoft-centric firms, avoiding Dynamics 365’s need for extensive training or developer resources.

Cons

Competitor

Cons of Creatio
Salesforce Creatio lacks Salesforce’s vast AppExchange ecosystem, potentially requiring custom development for niche enterprise needs. Its analytics capabilities are less robust than Salesforce’s advanced BI tools, and customer reviews (4.4/5 on G2 for Salesforce) note Creatio’s steeper initial setup for complex data operations, making it less ideal for large firms needing Salesforce’s extensive integrations and scalability.
HubSpot Creatio’s learning curve and enterprise focus ($25-$85/user/month) can overwhelm small teams compared to HubSpot’s intuitive, marketing-centric setup with a free tier. Without HubSpot’s built-in CMS and SEO tools, Creatio may need extra integrations, and reviews (4.5/5 on Capterra for HubSpot) suggest HubSpot’s simpler onboarding suits content-driven businesses better than Creatio’s automation-heavy platform.
Zoho CRM Creatio’s higher starting price ($25/user/month) and enterprise orientation contrast with Zoho’s affordable plans (from $14/user/month) and free tier, ideal for small businesses.

Zoho’s native social media tools and quick setup outshine Creatio’s complex customization, with reviews (4.3/5 on G2 for Zoho) noting Creatio’s training demands, making it less suitable for budget-conscious teams needing basic CRM.
Microsoft Dynamics 365 Creatio struggles with seamless Microsoft ecosystem integration compared to Dynamics 365’s native compatibility with Office 365 and Azure. Its mobile app has occasional limitations, and reviews (4.4/5 on Capterra for Dynamics) highlight Dynamics 365’s superior analytics and mobility.

Creatio’s setup may require more effort for Microsoft-centric firms, lagging behind Dynamics 365’s polished enterprise features.

Customers' Reviews From Reliable Websites

PCMag Review
G2 Review
Gartner Review
Glassdoor Review
Trustpilot Review