AWeber

AWeber

Used for email marketing, automation, landing pages, and subscriber management for businesses.

Globe Linkedin Youtube Facebook Twitter
  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

AWeber Overview

  • Updated August 11, 2025

AWeber is a powerful email marketing and automation platform designed for businesses to engage customers effectively. It offers tools for creating and sending professional emails, building landing pages, and managing subscriber lists.

With features like automation workflows, analytics, and customizable templates, AWeber helps businesses nurture leads, boost sales, and enhance customer relationships. Its user-friendly interface and integrations make it ideal for small to medium-sized businesses seeking to streamline marketing efforts.

Key Features

  • Drag-and-Drop Email Builder: Create professional, responsive emails with a user-friendly editor and over 600 customizable HTML templates, ideal for quick campaign setup.
  • AI-Powered Smart Designer: Automatically generates branded email templates by pulling logos, colors, and content from your website or social media, saving design time.
  • Automation (Campaigns): Set up autoresponders and automation workflows (called “Campaigns”) to send targeted, timed emails based on subscriber actions, like welcome sequences or purchase follow-ups.
  • Landing Page Builder: Design simple, distraction-free landing pages to capture leads, with customizable templates and integration with ad campaigns.
  • Subscriber Management and Tagging: Organize subscribers with tags for targeted campaigns; import lists easily, though large lists (>10,000) require anti-spam review.
  • Web Push Notifications: Engage audiences with browser-based notifications, even when they’re not on your site, included in the free plan.
  • Integrations with 750+ Tools: Connects with platforms like Shopify, PayPal, WordPress, and Zapier for seamless workflow integration, though not as seamless as some competitors.
  • Analytics and Reporting: Track open rates, click-throughs, bounces, and subscriber behavior to optimize campaigns, with advanced analytics in higher-tier plans.
  • Split Testing: Test up to three email variants (content or subject lines) to identify the best-performing version, offering flexible mix-and-match testing.
  • Canva Integration: Design emails directly within AWeber using Canva, streamlining the creation process without switching tools.
  • Ecommerce Features: Track PayPal sales and automatically add buyers to lists for targeted emails; sell products or subscriptions directly through the platform.
  • 24/7 Customer Support: Access live chat, phone, or email support from in-house specialists, a standout feature for troubleshooting, especially for small businesses.
  • Deliverability Tools: Built-in SPF and DKIM authentication, plus list-cleaning features, ensure high email deliverability, though some spam folder issues are reported.

Price

  • AWeber Free: Lifetime access at no cost for up to 500 subscribers, 3,000 email sends/month, one list profile, one campaign automation, basic email templates, one landing page, web push notifications, and 24/7 support. AWeber branding included.
  • AWeber Lite: Starts at $14.99/month (or $12.50/month annually) for up to 500 subscribers, 5,000 email sends/month, one email list, three landing pages, three automations, basic templates, advanced message analytics, and 24/7 support. AWeber branding included.
  • AWeber Plus: Starts at $29.99/month (or $20.00/month annually) for up to 500 subscribers, 6,000 email sends/month, unlimited lists, landing pages, and automations, advanced analytics, split testing, sales tracking, low transaction fees (0.6%), and no AWeber branding.
  • AWeber Unlimited: Flat rate of $899/month (monthly or annually), unlimited subscribers, up to 15x email sends per subscriber monthly, full access to all features, personalized account management, advanced analytics, and no AWeber branding.

Pricing details: https://www.aweber.com/pricing.htm

Pros

Competitor

Pros of AWeber
Mailchimp AWeber offers superior 24/7 customer support via live chat, phone, and email, often more responsive than Mailchimp’s criticized tech support. Its transparent pricing, based on subscriber count, includes unlimited emails, unlike Mailchimp’s rising costs.

With 700+ email templates, AWeber provides more variety than Mailchimp, and its ecommerce features, like abandoned cart emails, are included across all plans, enhancing small business marketing.
ActiveCampaign AWeber’s simplicity makes it easier for beginners to set up autoresponders and basic automations compared to ActiveCampaign’s complex workflows. Its free plan supports 500 subscribers with landing pages, outperforming ActiveCampaign’s limited free tier.

AWeber’s 750+ integrations match ActiveCampaign’s versatility, and its analytics are robust for smaller lists, so it is ideal for small businesses seeking straightforward tools.
MailerLite AWeber provides 700+ email templates, outnumbering MailerLite’s smaller library, and offers 24/7 support, unlike MailerLite’s less immediate options. Its free plan includes web push notifications, absent in MailerLite’s free tier.

AWeber’s PayPal integration for ecommerce tracking is stronger, and its deliverability tools, like SPF and DKIM, ensure reliable email delivery for small businesses.
Brevo AWeber’s focus on email marketing offers a streamlined experience compared to Brevo’s multichannel CRM, which may overwhelm users not needing SMS or WhatsApp. Its free plan includes landing pages and automations, while Brevo emphasizes advanced automations.

AWeber’s 24/7 support and 700+ templates provide an edge for users prioritizing ease of use and email variety.
Constant Contact AWeber’s free plan supports 500 subscribers, unlike Constant Contact’s lack of a free tier. Its 700+ templates surpass Constant Contact’s 100+, and its drag-and-drop builder is beginner-friendly.

AWeber’s 24/7 support is more accessible, and its PayPal integration for ecommerce tracking gives small online stores an advantage over Constant Contact’s offerings.

Cons

Competitor

Cons of AWeber
Mailchimp AWeber’s interface feels outdated and less intuitive than Mailchimp’s modern, beginner-friendly design. Its automation is less sophisticated and lacks Mailchimp’s complex workflows.

AWeber’s pricing grows costly for larger lists, especially since it counts unsubscribes, unlike Mailchimp. Its landing page builder is less flexible, and its mobile app lacks robust campaign management compared to Mailchimp’s stronger features.
ActiveCampaign AWeber lacks ActiveCampaign’s advanced automation and CRM features, like visual workflows and personalized website behavior triggers. Its deliverability rates are lower, and its interface is less organized, complicating campaign navigation.

AWeber’s form builder misses advanced options like floating pop-ups and offers less segmentation flexibility than ActiveCampaign’s robust capabilities.
MailerLite AWeber’s email templates and editor are less customizable than MailerLite’s intuitive drag-and-drop experience and modern designs.

MailerLite’s free plan supports 1,000 subscribers with unlimited segmentation, while AWeber’s is limited to one segment and list. AWeber’s pricing is less competitive, and its deliverability lags behind MailerLite’s superior rates.
Brevo AWeber lacks Brevo’s multichannel capabilities (SMS, WhatsApp, Facebook ads), limiting its scope for users needing broader tools. Its automation is basic compared to Brevo’s conditional logic workflows, even on Brevo’s free plan.

AWeber’s pricing is steeper for larger lists, and its interface is less modern, making navigation harder than Brevo’s streamlined design.
Constant Contact AWeber’s deliverability is lower than Constant Contact’s, critical for email reach. Its templates, though numerous, include outdated designs compared to Constant Contact’s modern, customizable options.

AWeber’s automation is less advanced, and its editor lacks Constant Contact’s HTML customization flexibility. Additionally, AWeber charges for unsubscribes, inflating costs compared to Constant Contact.

Customers' Reviews From Reliable Websites

EmailToolTester Review
G2 Review
Trustpilot Review
Just Digital Inc Review
Gartner Review