- Drag-and-Drop Email Builder: Create professional, responsive emails with a user-friendly editor and hundreds of customizable HTML templates, ideal for quick campaign setup.
- AI-Powered Smart Designer: Automatically generates branded email templates by pulling logos, colors, and content from your website or social media, saving design time.
- Automation (Campaigns): Set up autoresponders and automation workflows (called “Campaigns”) to send targeted, timed emails based on subscriber actions, like welcome sequences or purchase follow-ups.
- Landing Page Builder: Design simple, distraction-free landing pages to capture leads, with customizable templates and integration with ad campaigns.
- Subscriber Management and Tagging: Organize subscribers with tags for targeted campaigns; import lists easily, though large lists (>10,000) require anti-spam review.
- Web Push Notifications: Engage audiences with browser-based notifications, even when they’re not on your site, included on every plan.
- Integrations with 750+ Tools: Connects with platforms like Shopify, PayPal, WordPress, and Zapier for seamless workflow integration, though not as seamless as some competitors.
- Analytics and Reporting: Track open rates, click-throughs, bounces, and subscriber behavior to optimize campaigns, with advanced analytics in higher-tier plans.
- Split Testing: Test up to three email variants (content or subject lines) to identify the best-performing version, offering flexible mix-and-match testing.
- Canva Integration: Design emails directly within AWeber using Canva, streamlining the creation process without switching tools.
- Ecommerce Features: Track PayPal sales and automatically add buyers to lists for targeted emails; sell products or subscriptions directly through the platform.
- 24/7 Customer Support: Access live chat, phone, or email support from in-house specialists, a standout feature for troubleshooting, especially for small businesses.
- Deliverability Tools: Built-in SPF and DKIM authentication, plus list-cleaning features, ensure high email deliverability, though some spam folder issues are reported.
AWeber
Used for email marketing, automation, landing pages, and subscriber management for businesses.
Updated July 29, 2026
AWeber Overview
AWeber is a powerful email marketing and automation platform designed for businesses to engage customers effectively. It offers tools for creating and sending professional emails, building landing pages, and managing subscriber lists.
With features like automation workflows, analytics, and customizable templates, AWeber helps businesses nurture leads, boost sales, and enhance customer relationships. Its user-friendly interface and integrations make it ideal for small to medium-sized businesses seeking to streamline marketing efforts.
Key Features
Pricing
- AWeber Lite: $15/month with monthly billing (or $12.49/month billed annually) for up to 500 subscribers; the price scales with list size (e.g. $35/month for 2,500 subscribers). Includes 1 email list, 3 landing pages, 3 automations, 3 users, email sends up to 10x your subscriber count per month, and a 1.0% ecommerce transaction fee. AWeber branding included.
- AWeber Plus: $30/month with monthly billing (or $19.99/month billed annually) for up to 500 subscribers; scales with list size (e.g. $55/month for 2,500 subscribers). Unlimited email lists, landing pages, automations, custom segments, and users, sends up to 12x subscribers monthly, split testing, advanced analytics, priority 24/7 support, 0.6% transaction fee, and no AWeber branding.
- AWeber Done For You: expert setup service at $30/month (or $20/month billed annually) plus a one-time $599 setup fee (promotional discounts on the setup fee appear periodically). AWeber’s team builds your emails, landing pages, workflows, and integrations in 7 days, with 30 days of unlimited edits.
- Free trial: every plan starts with a 14-day free trial. AWeber’s former always-free plan (up to 500 subscribers) has been retired.
Pricing source: https://www.aweber.com/pricing.htm
Pros
Competitor |
Pros of AWeber |
|---|---|
| Mailchimp | AWeber offers superior 24/7 customer support via live chat, phone, and email, often more responsive than Mailchimp’s criticized tech support. Its pricing is transparent and based simply on subscriber count, which is easier to predict than Mailchimp’s rising tier costs.
With hundreds of email templates, AWeber provides plenty of variety, and its ecommerce features, like abandoned cart emails, are included across all plans, enhancing small business marketing. |
| ActiveCampaign | AWeber’s simplicity makes it easier for beginners to set up autoresponders and basic automations compared to ActiveCampaign’s complex workflows. Every plan starts with a 14-day free trial, and its entry pricing is lower than ActiveCampaign’s.
AWeber’s 750+ integrations match ActiveCampaign’s versatility, and its analytics are robust for smaller lists, so it is ideal for small businesses seeking straightforward tools. |
| MailerLite | AWeber provides hundreds of email templates and offers 24/7 support, unlike MailerLite’s less immediate options. Web push notifications come with every AWeber plan, a feature MailerLite lacks natively.
AWeber’s PayPal integration for ecommerce tracking is stronger, and its deliverability tools, like SPF and DKIM, ensure reliable email delivery for small businesses. |
| Brevo | AWeber’s focus on email marketing offers a streamlined experience compared to Brevo’s multichannel CRM, which may overwhelm users not needing SMS or WhatsApp. Its Lite plan includes landing pages and automations at a low entry price, while Brevo emphasizes advanced automations.
AWeber’s 24/7 support and large template library provide an edge for users prioritizing ease of use and email variety. |
| Constant Contact | AWeber’s entry pricing starts lower than Constant Contact’s, and both now sell trial-first paid plans. Its template library is larger than Constant Contact’s, and its drag-and-drop builder is beginner-friendly.
AWeber’s 24/7 support is more accessible, and its PayPal integration for ecommerce tracking gives small online stores an advantage over Constant Contact’s offerings. |
Cons
Competitor |
Cons of AWeber |
|---|---|
| Mailchimp | AWeber’s interface feels outdated and less intuitive than Mailchimp’s modern, beginner-friendly design. Its automation is less sophisticated and lacks Mailchimp’s complex workflows.
AWeber’s pricing grows costly for larger lists, especially since it counts unsubscribes, unlike Mailchimp. Its landing page builder is less flexible, and its mobile app lacks robust campaign management compared to Mailchimp’s stronger features. |
| ActiveCampaign | AWeber lacks ActiveCampaign’s advanced automation and CRM features, like visual workflows and personalized website behavior triggers. Its deliverability rates are lower, and its interface is less organized, complicating campaign navigation.
AWeber’s form builder misses advanced options like floating pop-ups and offers less segmentation flexibility than ActiveCampaign’s robust capabilities. |
| MailerLite | AWeber’s email templates and editor are less customizable than MailerLite’s intuitive drag-and-drop experience and modern designs.
MailerLite still offers a free plan for up to 1,000 subscribers, while AWeber now offers only a 14-day trial. AWeber’s pricing is less competitive, and its deliverability lags behind MailerLite’s superior rates. |
| Brevo | AWeber lacks Brevo’s multichannel capabilities (SMS, WhatsApp, Facebook ads), limiting its scope for users needing broader tools. Its automation is basic compared to Brevo’s conditional logic workflows, even on Brevo’s free plan.
AWeber’s pricing is steeper for larger lists, and its interface is less modern, making navigation harder than Brevo’s streamlined design. |
| Constant Contact | AWeber’s deliverability is lower than Constant Contact’s, critical for email reach. Its templates, though numerous, include outdated designs compared to Constant Contact’s modern, customizable options.
AWeber’s automation is less advanced, and its editor lacks Constant Contact’s HTML customization flexibility. Additionally, AWeber charges for unsubscribes, inflating costs compared to Constant Contact. |
Reviews
- moosend.com Review: AWeber delivers an easy-to-use email builder, flexible forms, and a “surprisingly capable” landing page tool, plus strong customer support and educational resources that help beginners get started quickly. The automation system feels dated, the template library needs a refresh, and the lack of built-in A/B testing for landing pages limits advanced marketers. Pricing matches competitors that often offer more sophisticated features.
- emailvendorselection.com Review: AWeber suits beginners, bloggers, and microbusinesses that want affordable newsletters with a drag-and-drop email editor and nearly 50 customizable landing page templates. At the time of the review, the free plan allowed up to 500 contacts and 3,000 emails per month (AWeber has since replaced its free plan with a 14-day trial), and users value the ability to connect a buy button to Stripe or integrate with Shopify and WooCommerce. Larger businesses may find the feature set too basic.
- Trustpilot Review (Rating: 4.1/5): Long-term customers praise AWeber for responsive live support and real human assistance, even on the former free plan. One subscriber highlighted Michelle K. for smooth migration help, another credited Will P. for resolving an urgent issue quickly, and others appreciated help activating follow up campaigns and fixing template problems the same day. Recent updates such as newsletter improvements and an upcoming ChatGPT integration also earned positive mentions.
- stylefactoryproductions.com Review: With an average rating of 4.4 out of 5 across sites like Capterra and G2, AWeber wins points for ease of use, web fonts, AMP for email functionality, and a generous free plan (since retired). The ability to speak to a real person on a phone line appeals to beginners, yet charges for hosting unsubscribed contacts and limits like no broadcasting to multiple segments at once reduce its appeal for advanced campaigns.
- bloggingwizard.com Review: Over 750 integrations and built-in web push notifications add flexibility that many competitors lack, and strong authentication with a robust anti-spam policy supports deliverability. The dated UI and older-looking templates hold it back, segmentation requires higher-tier plans, and counting unsubscribed contacts toward billing can increase costs if lists are not cleaned regularly.
