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Lusha is an AI-powered B2B sales intelligence platform that provides accurate, compliant contact and company data to enhance lead generation, sales, and recruiting.
With features like CRM integrations, a user-friendly browser extension, and advanced search filters, Lusha streamlines prospecting by delivering verified emails and phone numbers. Trusted by over 1.5M users, it helps businesses connect with decision-makers, improve outreach efficiency, and drive revenue growth.
| Plan | Price (Annual Billing) | Credits / Year | Notes |
|---|---|---|---|
| Free | $0 / month | 70 / month | Basic features, browser extension, CRM integrations |
| Pro | $19.40 / month* | 3,000 | Paid annually, includes email & phone credits |
| Premium | $45.45 / month* | 7,200 | Paid annually, higher credit allocation |
| Scale | Custom | Custom | Advanced features, per-user limits, API access |
*Prices reflect the 35% off annual plans sale running Aug 11–18.
Pricing details: https://www.lusha.com/pricing/
Competitor |
Pros of Lusha |
|---|---|
| ZoomInfo | Lusha offers a more affordable pricing structure, starting at $19.4/month for the Pro Plan (summer), compared to ZoomInfo’s higher cost, which is often prohibitive for small businesses. Its Chrome extension simplifies prospecting by pulling verified contact data directly from LinkedIn, which is highly intuitive for users. Lusha’s user interface is praised for being straightforward (88% positive reviews on GetApp), and its seamless integrations with CRMs like Salesforce and HubSpot enhance workflow efficiency.
For freelancers and small teams, Lusha’s Free and Pro plans provide cost-effective access to accurate B2B data, with a focus on GDPR and CCPA compliance for secure prospecting. |
| Cognism | Lusha stands out for its ease of use and intuitive design, with 91% of GetApp reviewers appreciating its integration tools. Unlike Cognism, which excels in EMEA markets, Lusha provides strong US-centric data with an 81% accuracy rate, ideal for North American prospecting.
Its pricing is more accessible, with the Premium Plan at $45.45/month offering 600 credits, compared to Cognism’s higher costs for unrestricted data access. Lusha’s automated email sequences and job change alerts add value for sales teams seeking targeted outreach without complex setups. |
| Apollo | Lusha’s user experience is often rated higher, with reviewers noting its “second-to-none” interface compared to Apollo’s clunky and sometimes buggy extension. Lusha’s Scale Plan offers truly unlimited credits for manual use, unlike Apollo’s rationed mobile credits. Its compliance with GDPR, CCPA, ISO 27001, and SOC 2 Type 2 standards gives it an edge over Apollo, which lacks formal GDPR certification. Lusha’s straightforward pricing and AI-driven prospecting tools make it more approachable for SMBs and enterprises alike. |
| UpLead | Lusha provides a larger database (160M+ contacts) compared to UpLead’s smaller but highly accurate (95%) dataset. Lusha’s Chrome extension and real-time data updates offer a smoother prospecting experience than UpLead’s less comprehensive browser tools.
Its pricing, starting with a Free Plan, is more flexible for freelancers and small teams, while UpLead’s Essentials Plan starts at $74/month. Lusha’s advanced filters, like buyer intent and technographic data, enable more precise targeting for marketing and sales campaigns. |
Competitor |
Cons of Lusha |
|---|---|
| ZoomInfo | Lusha’s database, while large (160M+ contacts), is less comprehensive than ZoomInfo’s, which offers more extensive features like intent data and website visitor tracking. User reviews on G2 indicate ZoomInfo outperforms Lusha in data quantity and accuracy, particularly for global markets like APAC, where Lusha’s coverage is weaker (60% US-centric).
Lusha’s native integrations are limited to popular CRMs, whereas ZoomInfo supports broader one-click integrations with tools like MailChimp and Twilio, making it more versatile for large enterprises. |
| Cognism | Lusha’s global support lags behind Cognism, which boasts a 100% customer satisfaction score for support and stronger EMEA data coverage. Lusha’s data accuracy (81%) is lower than Cognism’s, and some users report missing email or phone details, often lead to company switchboards.
Cognism’s unrestricted data access and page-level exporting features reduce the need for additional credits, unlike Lusha’s credit-based system, which can frustrate users when credits expire. |
| Apollo | Lusha’s pricing can be less competitive for teams needing robust features, as Apollo offers a more comprehensive suite at similar or lower costs. Some users find Lusha’s subscription model restrictive, with unused credits lost upon downgrading, unlike Apollo’s more flexible plans.
Apollo’s broader feature set, including advanced automation, outshines Lusha’s simpler prospecting tools, which may not meet the needs of teams requiring extensive lead generation capabilities. |
| UpLead | Lusha’s data accuracy (81%) is lower than UpLead’s 95% guarantee, which can be a drawback for teams prioritizing precision. Users report Lusha’s coverage for niche markets or smaller companies is limited compared to UpLead’s targeted data.
The need to purchase additional credits for features like API access in Lusha’s Scale Plan can make it less cost-effective than UpLead’s straightforward pricing, especially for small businesses with tight budgets. |
