SE Ranking

Track keywords, audit websites, analyze competitors, monitor backlinks, and optimize content.

SE Ranking Overview

Updated August 31, 2025

SE Ranking is a comprehensive SEO platform designed to enhance online visibility for businesses, agencies, and freelancers. It offers tools for keyword tracking, website audits, competitor analysis, backlink monitoring, and AI-driven content optimization.

With an intuitive interface, customizable reports, and local SEO features, it’s ideal for managing SEO campaigns efficiently. While cost-effective and user-friendly, it may lack depth in advanced PPC analysis and backlink data compared to competitors.

Key Features

Keyword Rank Tracker: Positions tracked on Google, Bing, Yahoo, and YouTube. Daily updates, ranking history, visibility scores, and SERP feature data included.
Website Audit: Over 100 technical issues identified such as broken links, Core Web Vitals, and page speed. Health score provided with prioritized fixes.
Competitor Analysis: Competitor keywords, traffic, top pages, and backlinks revealed. Gaps highlighted to support stronger performance.
Backlink Checker & Monitoring: Backlinks, anchor text, referring domains, and link changes tracked. Backlink gap analysis against competitors included.
On-Page SEO Checker: Page-level SEO assessed across tags, keywords, readability, and speed. Comparisons against top results guide improvements.
Content Marketing Tools: AI content editor reviews competitor pages and keywords. Optimization scores support stronger content creation.
White-Label Reporting: Branded, automated PDF reports and dashboards available for agencies.
Keyword Research & Suggestion: Search volume, difficulty, trends, and related keywords presented for content targeting.
SERP Analyzer: Ranking factors and SERP features such as snippets or local packs examined.
SEO Alerts: Notifications sent for ranking drops or site issues to allow fast response.
Marketing Plan: Customized SEO checklist with recommended tasks and improvements.
Social Media Management: Post scheduling and analytics across platforms provided to complement SEO.
Google Integrations: GA and Search Console connections unify performance insights.
API Access: Available in higher-tier plans for integration of SE Ranking data into custom dashboards or systems.

Price

Plan	Monthly Price	Annual Price (per month)	Best For
Essential	$65	$52	Individual SEO users
Pro	$119	$95.20	Small agencies or marketing teams
Business	$259–$599	$207.20–$479.20	Larger agencies or enterprise-level teams
API Access	$149	$119.20	Developers needing data-only access

Check pricing details: https://seranking.com/pricing.html

Pros

Competitor	Pros of SE Ranking
Semrush	SE Ranking is more affordable, with plans starting at $52/month compared to Semrush’s $139.95/month. Its interface is user-friendly, and many find it easier to navigate for tools like keyword tracking and site audits. Customer reviews on Capterra (4.7/5) praise its value and responsive support, which note that features like rank tracking and competitor analysis rival Semrush’s at a lower cost. White-label reporting helps agencies, and local SEO tools suit small businesses.
Ahrefs	SE Ranking offers more features per dollar, starting at $52/month versus Ahrefs’ $99/month. Its rank tracker is accurate (~99.5%), and G2 reviews (4.8/5) highlight its clean dashboard, which some find simpler than Ahrefs. The keyword database (7.3 billion keywords) and backlink monitoring are strong, and extras like social media management give it an edge. It’s flexible for freelancers and small teams.
Moz Pro	SE Ranking’s pricing starts at $52/month, more cost-effective than Moz Pro’s $49/month for fewer features. Trustpilot reviews (4.2/5) commend its all-in-one approach, which covers keyword research, audits, and competitor analysis, unlike Moz Pro’s narrower scope. The interface feels intuitive, and AI-driven tools like the content editor enhance content optimization. Unlimited projects on higher plans suit growing businesses.
Ubersuggest	SE Ranking offers a richer feature set than Ubersuggest, which starts at $12/month but lacks depth in backlink analysis and competitor research. Capterra reviews (4.7/5) value its thorough site audits (over 120 checks) and precise rank tracking, which outshine Ubersuggest’s basics. White-label reporting and API access cater to agencies, and scalability fits businesses needing more than Ubersuggest’s simplicity.

Cons

Competitor	Cons of SE Ranking
Semrush	SE Ranking’s keyword database is slightly smaller than Semrush’s, which can limit niche keyword research. Capterra users note occasional rank tracking discrepancies, and Semrush’s Keyword Gap tool offers deeper competitor insights, which SE Ranking lacks. Content tools may need manual tweaks for accuracy, and Semrush’s robust PPC features surpass SE Ranking’s limited ones. Semrush’s steeper learning curve may suit large agencies better.
Ahrefs	SE Ranking’s backlink analysis is less comprehensive than Ahrefs, which provides faster updates and richer historical data. G2 reviews mention that SE Ranking’s interface can feel clunky with multiple menu tiers, and Ahrefs’ visual reports are more engaging. SE Ranking lacks advanced forecasting, and its SERP analysis may not match Ahrefs’ depth in competitive markets, which can frustrate enterprise users.
Moz Pro	SE Ranking’s report and audit customization is less flexible than Moz Pro’s, which some find restrictive for client needs. Capterra reviews suggest Moz Pro’s keyword gap analysis is more intuitive, and SE Ranking’s content editor can give generic advice, which requires extra refinement. Moz Pro’s Domain Authority metric offers deeper insights, and SE Ranking’s data granularity may fall short for complex scenarios.
Ubersuggest	SE Ranking’s $52/month starting price is higher than Ubersuggest’s $12/month, which can deter startups. Trustpilot users note that SE Ranking’s interface, though intuitive, feels less polished than Ubersuggest’s simple design, and backlink report inaccuracies can annoy. Ubersuggest’s lightweight approach may appeal to beginners who find SE Ranking’s extensive tools overwhelming despite its robust functionality.

Customers' Reviews From Reliable Websites

G2 Review
Exploding Topics Review
Trustpilot Review
Demand Sage Review