Zoho Analytics

Transform raw data into actionable insights through visualization, reporting, and AI-driven analytics.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Zoho Analytics Overview

  • Updated September 1, 2025

Zoho Analytics is a powerful business intelligence and analytics software that enables organizations to transform raw data into actionable insights. It offers intuitive data visualization, interactive dashboards, and comprehensive reporting tools.

With AI-driven analytics, self-service BI, and seamless integration with various data sources, Zoho Analytics empowers businesses to make informed decisions, uncover trends, and optimize performance across departments, all within a user-friendly, cloud-based platform.

Key Features

  • Data Integration: Access to more than 500 data sources, including databases, cloud storage, business apps, and flat files such as Excel and CSV. Information from multiple platforms can be combined for a complete view.

  • Data Preparation and Management: Zoho DataPrep, a self-service tool, offers over 250 transformation functions without coding to cleanse, transform, and enrich data, ensuring accuracy and consistency.

  • Visual Analysis: More than 50 visualization types, including charts, pivot tables, and geo-maps, presented through an intuitive drag-and-drop interface that simplifies report and dashboard creation.

  • Augmented Analytics: The Ask Zia assistant responds to natural language queries with relevant reports while offering predictive analytics, anomaly detection, and what-if analysis for actionable insights.

  • Unified Business Insights: Data from sales, marketing, finance, and other departments blended through prebuilt connectors to provide end-to-end visibility for cross-functional decisions.

  • Collaborative Analysis: Reports and dashboards can be shared with role-based access, enhanced by comment threads, exports, and scheduled emails that support team collaboration.

  • Data Storytelling: Integration with Zoho Show and Zoho Sites makes it possible to turn analytics into presentations or portals, while embedding Ask Zia helps weave insights directly into workflows.

  • Mobility: Mobile apps for iOS and Android, along with a dedicated dashboard app and conversational analytics, ensure insights remain accessible anytime and anywhere.

  • Security and Governance: Role-based access, daily backups, and user activity logs provide a framework of safety and accountability that meets compliance standards.

  • Embedded BI: APIs and white-labeling options allow businesses to build branded analytics portals and embed insights directly into custom applications.

  • Deployments: Flexibility across cloud, on-premise, or hybrid setups, including AWS and Azure, ensures scalability to fit diverse business requirements.

  • Extensibility: APIs, SDKs, and a marketplace of analytics apps enable customized integrations and solutions tailored to businesses of different sizes.

Price

Plan Price (USD / month, billed annually) Users Rows included Notes
Always Free $0 2 10,000 Free tier
Basic $24 2 0.5M Entry paid tier
Standard $48 5 1M Most popular
Premium $115 15 5M —
Enterprise $455 50 50M —
Custom Get quote — — Tailored to requirements

Check Pricing details: https://www.zoho.com/analytics/pricing.html

Pros

Competitor

Pros of Zoho Analytics
Microsoft Power BI Zoho Analytics offers a more affordable entry point with its Free and Basic plans, starting at $0 and $24/month, compared to Power BI’s $9.99/user/month for Pro. Its intuitive drag-and-drop interface simplifies report creation for non-technical users, and this enhances accessibility. Zoho’s deep integration with its own ecosystem, including Zoho CRM and Books, provides seamless data flow for small businesses. The platform’s AI-driven Ask Zia feature delivers natural language insights, which rivals Power BI’s Azure ML integration at a lower cost.
Tableau Zoho Analytics provides a cost-effective alternative with plans starting at $24/month, significantly lower than Tableau’s pricing, which often requires a quote. Its cloud-based deployment ensures quick setup without complex server management, and this suits small to mid-sized teams. Zoho’s extensive prebuilt connectors for apps like Shopify and MailChimp streamline data integration, and its user-friendly interface requires less training than Tableau’s advanced visualization tools.
Looker Zoho Analytics excels in affordability, with plans starting at $24/month compared to Looker’s higher, quote-based pricing. Its self-service BI tools empower non-technical users to create dashboards without coding, and this contrasts with Looker’s reliance on proprietary modeling language. Zoho’s mobile apps for executives and power users enhance accessibility, and its 500+ data source integrations rival Looker’s capabilities at a lower cost.
Sisense Zoho Analytics offers a simpler onboarding process with its intuitive interface, and this benefits small teams compared to Sisense’s steeper learning curve. Its pricing, starting at $24/month, undercuts Sisense’s quote-based model. Zoho’s Ask Zia provides AI-driven insights accessible to all users, and its collaboration features, like comment threads and report sharing, match Sisense’s strengths while being more budget-friendly.
Domo Zoho Analytics is more cost-competitive, with plans starting at $24/month versus Domo’s higher, quote-based pricing. Its drag-and-drop report builder and prebuilt templates simplify analytics for beginners, and this contrasts with Domo’s complex setup. Zoho’s integration with Zoho apps and third-party tools like QuickBooks ensures versatility, and its free plan supports small-scale testing, unlike Domo’s premium focus.

Cons

Competitor

Cons of Zoho Analytics
Microsoft Power BI Zoho Analytics lacks the advanced data modeling capabilities of Power BI, particularly Power Query and DAX, which offer robust data transformation. Its scalability for large datasets and high-concurrency environments is limited, and this hinders enterprise adoption compared to Power BI’s Premium plan. Zoho’s integration with Microsoft ecosystems, like Azure, is less seamless, and its customization options for dashboards are less extensive.
Tableau Zoho Analytics falls short in advanced visualization and pixel-perfect dashboard design, where Tableau excels with its sophisticated charting tools. Its data refresh frequency, limited to hourly in higher plans, lags behind Tableau’s real-time capabilities. Zoho’s customization for complex layouts is restricted, and this makes it less suitable for teams needing highly tailored visuals.
Looker Zoho Analytics struggles with developer-friendly features like SQL-based modeling and version control, which Looker supports through its proprietary language. Its API capabilities for embedded analytics are less robust, and this limits SaaS integrations compared to Looker’s API-first approach. Zoho’s performance with large-scale, multi-tenant environments is weaker, and its closed ecosystem restricts modern data workflows.
Sisense Zoho Analytics offers fewer advanced analytics features, such as Sisense’s in-chip processing for faster query performance. Its scalability for handling massive datasets is limited, and this impacts large enterprises compared to Sisense’s robust architecture. Zoho’s customization for embedded BI is less flexible, and its reliance on Zoho’s ecosystem can restrict third-party integrations.
Domo Zoho Analytics lacks Domo’s real-time data streaming and advanced governance tools, such as personalized data permissions and HIPAA compliance. Its dashboard customization is less dynamic, and this limits interactive experiences compared to Domo’s app-like interfaces. Zoho’s API and automation capabilities are less extensive, and this makes it less suitable for complex, real-time workflows.

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