- Pipeline Management : Help you see deals and customer interactions clearly in pipelines. You can track stages and move deals through customizable steps.
- Customer Management : Let you keep contacts, companies, and activities organized. You can import or export data, capture leads through forms, and get real-time alerts.
- Multichannel Communication : Allow contact via phone, email, WhatsApp, and social media. You get notifications for calls, emails, and missed messages directly in the CRM.
- Automation : Enable you to create workflows that run tasks automatically, such as sending alerts or updating deals. It also includes a file cabinet to share and collect documents easily.
- Team Collaboration : Support shared pipelines so customer-facing teams can work together. Tags let you highlight important records.
- Customization : Let you tailor modules and fields to your business needs. You also get single sign-on and multi-factor authentication for better security.
- Analytics : Give insights through dashboards, KPIs, and charts. You can track performance and focus on what matters to grow your business.
- Integrations : Work with many popular apps including email services, telephony providers, and tools like Zapier, Zoho Forms, and Zoho Desk.
- Mobile Applications : Include full-featured apps for iOS, Android, iPadOS, and macOS. You can manage deals and contacts while on the go.
- Security & Compliance : Follow GDPR and HIPAA standards. It offers secure access through single sign-on and additional authentication layers.
Bigin
Bigin helps small businesses manage customer relationships, sales pipelines, and communications.
Updated July 27, 2026
Bigin Overview
Bigin is a customer relationship management (CRM) software designed specifically for small businesses. It simplifies sales management by offering easy-to-use tools for tracking leads, managing pipelines, and maintaining customer communications.
With its intuitive interface and essential features, Bigin helps teams stay organized, improve follow-ups, and close deals faster. It’s a practical choice for businesses seeking an affordable, streamlined CRM without overwhelming complexity.
Key Features
Pricing
| Plan Name | Price (USD per user/month) | Key Inclusions |
|---|---|---|
| Free | $0, single user | Single pipeline, 500 records, contacts, products and activities management, 3 automations, built in phone, third party phone integration, developer APIs, Zapier, Zoho Desk, Zoho Campaigns and Zoho Forms integration, no code web forms, business card scanner, apps for iOS, iPadOS, Android and macOS. |
| Express | $7 billed yearly, or $9 billed monthly | Everything in Free plus 3 team pipelines, 50,000 records, 30 automations, email and WhatsApp Business integration, mass emails with insights, customizable dashboards with charts and KPIs, 10 custom fields per module, Zoho Sign document signing and payment links. |
| Premier | $12 billed yearly, or $15 billed monthly | Everything in Express plus 5 team pipelines, 100,000 records, advanced field types, 50 advanced automations, stage transition rules, global selling in multiple currencies, target meter dashboards, 25 custom fields per module, duplicate cleanup and 1,000 AI credits a month. |
| Bigin 360 | $18 billed yearly, or $21 billed monthly | Everything in Premier plus 15 team pipelines, 1 million records, 100 automation rules, Email In with 5 aliases, File Cabinet with 5 GB storage, 50 custom fields per module, 1,000 mass emails a day, 100 booking pages and 3,000 AI credits a month. |
Zoho lists a 15 day free trial, free onboarding and no forced contracts on the same page.
Pricing source: https://www.bigin.com/pricing.html
Pros
| Competitor | Pros of Bigin |
|---|---|
| HubSpot Sales Hub | HubSpot lists Starter at $7 per seat a month but jumps to $90 for Professional, and that tier carries a required one time onboarding fee of $1,500. Bigin tops out at $18 per user a month on yearly billing with no onboarding charge, so a small team can reach its highest tier for less than HubSpot’s mid tier seat price. |
| Pipedrive | Pipedrive starts at $14 per seat a month on annual billing, twice Bigin’s $7 Express tier, and telephony is an add on. Bigin includes a built in phone and third party phone integration even on the free plan, and Zoho Books, Zoho Invoice, Zoho Sign and Zoho Desk connect without extra subscriptions. |
| Freshsales | Freshsales opens at $9 per user a month billed annually against Bigin’s $7. Bigin’s Premier tier adds 1,000 AI credits a month for data enrichment, record summaries, email reply drafting and churn analysis, capabilities Freshworks meters separately through its Freddy AI agent packs at $49 per 100 sessions. |
| Salesforce Sales Cloud | Salesforce Starter Suite is $25 per user a month and Pro Suite is $100, before any admin time. Bigin is designed to be configured by the team using it, with pipelines, custom fields and automations set up from the interface, which is why small businesses often stand it up in an afternoon. |
| Less Annoying CRM | Less Annoying CRM is a flat $15 per user a month for one feature set. Bigin’s $12 Premier tier costs less and still brings 100,000 records, stage transition rules, multi currency selling and payment links, and Bigin 360 scales to 1 million records and 15 team pipelines when the business grows. |
Cons
| Competitor | Cons of Bigin |
|---|---|
| HubSpot Sales Hub | Bigin is a sales pipeline tool, not a marketing platform. There is no inbound lead attribution, landing page builder or campaign nurture engine of the kind HubSpot bundles, and HubSpot’s free tier covers more users than Bigin’s, which is limited to a single user. |
| Pipedrive | Bigin gives you customizable dashboards and a target meter, but the pipeline view itself is far less malleable than Pipedrive’s, and there is no AI deal scoring that ranks which open deals deserve attention. Reviewers on Software Advice also note filters missing from the mobile app. |
| Freshsales | Bigin covers email, phone and WhatsApp Business, so genuine omnichannel routing across chat, social and voice queues is out of scope. AI work is metered rather than unlimited: 1,000 credits a month on Premier and 3,000 on Bigin 360, after which the features stop until the next cycle. |
| Salesforce Sales Cloud | Record and pipeline ceilings are hard limits, not soft ones. Even Bigin 360 caps at 1 million records, 15 team pipelines and 100 automation rules, and there is no territory management or quote to cash object model, so companies past a few dozen sellers usually migrate up to Zoho CRM or out to Salesforce. |
| Less Annoying CRM | Several essentials sit behind tier upgrades or add ons rather than being included: extra pipelines, extra records, data backups and custom fields beyond the per tier allowance all cost more, which is how the real monthly bill drifts above the advertised entry price. |
Reviews
- PCMag Review (Rating: 4/5): The approachable and low cost design makes it easy for small businesses to organize contacts and leads, even from scratch, and PCMag highlights the “excellent free tier for single users” with one pipeline and up to 500 records. Editors also call out the intuitive interface, built in VoIP capabilities, and smooth integrations with tools like Microsoft Teams and Zapier, while noting the lack of AI features and a dedicated Windows app.
- Trustpilot Review (Rating: 4.8/5): Across 1,651 reviews, 84% land at five stars, and the praise centers on clean setup rather than feature depth. One small business owner writes that “the Pipeline allows me to track the sales teams input and expected output and the task reminders allows us all to be more organised.” A consultant adds that he does not need a complex CRM, which is exactly why Bigin fits.
- G2 Review (Rating: 4.6/5): Bigin by Zoho CRM centralizes scattered leads from spreadsheets, WhatsApp chats, and notes into one clear pipeline view, which helps teams close deals faster and reduce response times. Reviewers describe the setup as extremely easy for non technical teams and value the affordable pricing paired with workflow automations like follow up reminders and task scheduling, though the limited marketplace draws some criticism.
- onepagecrm.com Review: Bigin CRM delivers a familiar spreadsheet style pipeline page that small teams can navigate without much training, and it suits businesses that prioritize deal management or interact with leads via WhatsApp and X. The review flags tight file storage, paid add ons for essentials like data backups and custom fields, and the absence of email sequencing, which can push the final monthly cost higher than the advertised entry price.
- Software Advice Review (Rating: 4.7/5): Across 738 reviews, teams describe Bigin as the CRM that finally got adopted. One reviewer chose it because most alternatives “came with too many unnecessary features or lacked the essentials,” while a construction firm replaced spreadsheets, email and WhatsApp threads with a single point of truth for its sales and installation crews. Recurring gripes are a slow refresh between modules and a couple of filters missing from the mobile app.
