HighLevel

HighLevel CRM helps small businesses manage leads, sales, and customer communications effectively.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

HighLevel Overview

  • Updated December 15, 2025

HighLevel is an all-in-one CRM platform designed to help small businesses streamline customer management, sales, and marketing in one place. It offers tools for lead tracking, appointment scheduling, email and SMS campaigns, and pipeline management, which make it easier to nurture prospects and retain clients.

With automation features and customizable workflows, HighLevel supports efficiency and growth, giving businesses a reliable system to manage relationships and scale operations smoothly.

Key Features

  • All-in-One Platform: Combine CRM, marketing, sales, and automation tools in one system, so businesses avoid juggling multiple apps and keep workflows streamlined.
  • CRM & Contact Management: Let you organize unlimited contacts, segment them into smart lists, and store all communication in one place for personalized engagement.
  • Drag-and-Drop Website & Funnel Builder: Enable users to design and launch websites, landing pages, and sales funnels with ease—no coding required.
  • Powerful Automation & Workflows: Offer visual workflow tools to automate multi-channel marketing like emails, SMS, voicemails, and follow-ups. This minimizes manual tasks and improves consistency.
  • Multi-Channel Communication: Support messaging through SMS, email, voice, and social media. Everything is accessible from a single dashboard for consistent outreach.
  • Appointment Scheduling & Calendar: Streamline booking with built-in scheduling tools that sync with calendars and prevent double-booking for hassle-free appointments.
  • Reputation Management: Provide tools to request, monitor, and respond to online reviews, which helps enhance brand credibility and client trust.
  • Analytics & Reporting: Offer dashboards and reports that track campaign performance, conversions, and ROI to guide data-driven decisions.
  • White-Label & Agency-Ready: Allow agencies to rebrand the platform as their own and create unlimited sub-accounts with full control over branding and dashboards.
  • Scalable & Cost-Effective: Support unlimited users, contacts, and pipelines for one flat rate, which makes growth affordable.
  • AI-Powered Tools: Include AI features for content creation, automated workflows, conversational bots, and customer insights to improve productivity and personalization.

Price

Plan Name Price (per month) Key Inclusions
Starter $97 Essential tools for small agencies: CRM, workflows, campaign builder, 2‑way SMS & email, pipeline, landing page & website builder, calendar, unlimited contacts/users, and up to 3 sub‑accounts
Unlimited $297 Includes everything in Starter, plus API access, unlimited sub-accounts, and a branded desktop app (white-labeled experience)

Check Pricing details: https://www.gohighlevel.com/pricing

Pros

Competitor Pros of HighLevel
HubSpot HighLevel offers one flat price for AI-powered tools, funnel builder, SMS and email tools, and unlimited sub-accounts, and that simplifies cost and scaling.
ClickFunnels HighLevel includes a full CRM, automation, scheduling, and communication features, and ClickFunnels focuses mainly on funnel creation.
ActiveCampaign HighLevel bundles SMS, email, funnels, pipelines, and agency-ready white labeling, and that saves from needing separate platforms.
Vendasta HighLevel provides a unified automation and marketing stack with AI and funnel tools, and Vendasta may require multiple systems to match that.
Birdeye HighLevel combines reputation tools with full CRM, funnels, automation, and agency features, and Birdeye centres more on reviews and customer experience.

Cons

Competitor Cons of HighLevel
HubSpot HighLevel can be harder to learn and may lack HubSpot’s polished onboarding, interface, and advanced reporting.
ClickFunnels HighLevel may be more complex to set up than ClickFunnels’ simple funnel-focused builder.
ActiveCampaign HighLevel’s pricing may be higher and its interface less intuitive for email-focused users.
Vendasta HighLevel may require more setup and technical know-how, while Vendasta can offer more guided agency onboarding.
Birdeye HighLevel’s reputation features are less specialized than Birdeye’s, where feedback management is more advanced.

Verified Customer Reviews

G2 Review
Reddit Review
Trustpilot Review