sugarcrm

SugarCRM

Manage sales, marketing, and customer relationships efficiently.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

SugarCRM Overview

  • Updated December 22, 2025

SugarCRM is a customer relationship management platform designed to help businesses streamline sales, marketing, and customer support processes. It provides tools for managing leads, tracking opportunities, and building stronger customer relationships through personalized engagement.

With flexible customization options and robust automation features, SugarCRM enables small businesses to improve efficiency, gain valuable insights, and deliver better customer experiences while adapting to their unique growth needs.

Key Features

  • Customer relationship management : SugarCRM centralizes customer data and interactions, which helps teams build stronger relationships and improve communication.
  • Sales automation : This CRM provides guided sales processes, opportunity tracking, and pipeline management that allow teams to close deals more effectively.
  • Marketing automation : SugarCRM supports campaigns, landing pages, email workflows, and lead nurturing, which enable businesses to attract and convert more prospects.
  • Customer service tools : Case management, omnichannel engagement, and sentiment analysis are included to improve customer support and ensure timely responses.
  • Reporting and analytics : Built-in dashboards and analytics deliver clear insights, which help businesses track performance and make informed decisions.
  • Customization and integration : The system offers flexible customization and integrates with popular tools such as email and calendar apps, which ensure smooth workflows across departments.
  • AI-driven insights : SugarCRM includes artificial intelligence for lead scoring, revenue forecasting, and customer sentiment, which enhances accuracy and decision-making.
  • Mobility and collaboration : Teams can access the platform through mobile devices and share information easily, which keeps everyone aligned and productive.

Price

Plan / Service Price (AUD) Key Inclusions
Standard (Sell) $82 per user/month (10 user minimum) Accounts & contact management, lead & opportunity management, quote management, activity management, guided sales processes, opportunity tracking, analytics & pipeline management, online support
Advanced (Sell) $119 per user/month (10 user minimum) Everything in Standard, plus mail & calendar integration, case management, bug tracking, standard support, smarter workflows, deeper visibility
Premier (Sell) $189 per user/month (10 user minimum) Everything in Advanced, plus geo mapping, enhanced forecasting, 2× file storage, 2× data storage, enhanced support, advanced analytics, intelligent account management
Market (Marketing) $1,400 per month (for 10k contacts, unlimited users) Landing pages & lead forms, nurture campaigns, webinars & events, dynamic email content, buyer’s journey tracking, social media integration, AI predictive lead scoring, reporting & ROI tracking
Serve (Service) $112 per user/month Case management, omnichannel engagement, service agent workplace, SLA management, sentiment analysis, reports & dashboards
Enterprise (On-Premises) $119 per user/month Sales force & customer service automation, account & contact management, lead & opportunity management, business process management, activity management, reporting & analytics
Enterprise+ (On-Premises) $200 per user/month Everything in Enterprise, plus guided selling, geo mapping, data enrichment & news feed, mail & calendar integration, enhanced support

Check Pricing details: https://www.sugarcrm.com/au/pricing/

Pros

Competitor Pros of SugarCRM
Salesforce SugarCRM offers deep custom workflows that better fit manufacturing and niche needs while avoiding the complexity that can slow Salesforce deployments.
HubSpot CRM SugarCRM gives stronger workflow control and flexibility that suits teams with tailored sales and service paths and avoids simplicity that might limit growth.
Zoho CRM SugarCRM brings enterprise-grade automation and support that fit complex operations and avoids Zoho’s sometimes simpler interface, which may not meet demanding scenarios.
Pipedrive SugarCRM includes advanced analytics and customization that serve larger-scale processes and avoids Pipedrive’s focus on just ease of use.
Dynamics 365 Sales SugarCRM provides a simpler setup and lower overhead that benefit mid-size to large teams and avoids Microsoft’s heavier licensing and infrastructure demands.

Cons

Competitor Cons of SugarCRM
Salesforce SugarCRM may have fewer pre-built add-ons and app ecosystem compared to Salesforce, which offers a broader AppExchange and more integrations.
HubSpot CRM SugarCRM does not offer a generous free tier or built-in marketing education like HubSpot Academy, which can help teams ramp faster.
Zoho CRM SugarCRM tends to cost more and can require more setup effort compared to Zoho CRM, which includes a simple UI and lower starting price.
Pipedrive SugarCRM can feel more complex to learn and deploy, while Pipedrive impresses with its intuitive visual pipeline and quick onboarding.
Dynamics 365 Sales SugarCRM may lack the deep integration across Microsoft Office apps that Dynamics provides, which can be a challenge for Microsoft-centric organizations.

Verified Customer Reviews

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