Brevo

Manage sales pipeline, automate marketing campaigns, and nurture customer relationships.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Brevo Overview

  • Updated December 4, 2025

Brevo, formerly known as Sendinblue, is an all-in-one CRM and marketing platform designed to help small businesses manage customer relationships more effectively. It combines tools for sales, email, SMS, and WhatsApp marketing with pipeline management and contact organization.

With its easy-to-use interface and automation features, Brevo allows teams to streamline communication, nurture leads, and build lasting customer connections while keeping processes simple and cost-efficient.

Key Features

  • Email marketing : Allow creation of attractive campaigns with an easy drag-and-drop editor and ready-made templates that look great on any screen. Content can be personalized, performance tracked, and delivery rates remain strong.
  • SMS & WhatsApp marketing : Enable sending direct messages via SMS or WhatsApp so audiences can be reached where they often are.
  • Marketing automation : Let you design workflows that automatically send emails triggered by actions such as sign-ups or cart abandonment. This keeps campaigns consistent and saves time.
  • AI-powered content and delivery optimization : Suggest subject lines and message copy and adjusts send times to when each recipient is most likely to engage.
  • Forms and landing pages : Help gather subscriber data with custom forms that can be embedded, and build landing pages from templates or scratch to capture leads.
  • Transactional messages : Support sending emails, SMS, and WhatsApp messages for transactional needs such as order confirmations, notifications, and password resets with high reliability.
  • Push notifications and mobile wallet messaging : Enable reaching customers through web or mobile push alerts and delivering offers or updates directly to digital wallets.
  • Sales pipeline tools : Help track deals in custom pipelines, manage meetings and calls, and log customer interactions to keep the sales process organized.
  • Shared inbox and meetings : Let teams handle customer messages collectively from one inbox and allow scheduling calls directly, ensuring smooth collaboration.
  • Customer Data Platform (CDP) : Unify customer data from different sources into one structure, apply scoring models such as RFM or LTV, and support analytics for deeper insights.
  • Conversations (Live chat and chatbot) : Provide tools for live chat, automated replies, and a central inbox to manage chats across email, social, and messaging in one place.
  • Messaging API : Enable sending personalized messages at scale via email, SMS, or WhatsApp, with support for integration into other systems.
  • Loyalty program builder : Let businesses create and manage loyalty programs tailored to specific goals and customer needs.
  • Integration ecosystem : Connect with more than 150 tools, from e-commerce platforms to CRMs and analytics services, making it easier to fit into existing workflows.
  • Developer resources : Provide APIs, SDKs, and documentation that support quick and effective integration by technical teams.

Price

Plan Price Key Inclusions
Free $0/month 300 emails/day, customizable templates, drag-and-drop editor, transactional (API, SMTP, Webhooks), SMS & WhatsApp campaigns
Starter Starting from $8.08/month Everything in Free, plus: 5,000 emails/month, no daily sending limit, option to remove Brevo logo (add-on), basic reporting & analytics, 24/7 email support
Business Starting from $16.17/month Everything in Starter, plus: 5,000+ emails/month, marketing automation, predictive sending (AI), multi-user access (add-on), landing pages, A/B testing, advanced statistics
Enterprise Custom price Everything in Business, plus: unlimited contacts, sub-account management, advanced integrations, exclusive features, tailored onboarding, personalized support, enterprise-grade security

Check Pricing details: https://www.brevo.com/pricing/

Pros

Competitor Pros of Brevo
Mailchimp Brevo offers a much more generous free plan and supports unlimited contacts, and that provides a better starting point for growing businesses on a tight budget.
HubSpot Brevo delivers strong multichannel tools like SMS, WhatsApp, live chat, and a free CRM, and that gives more for less than HubSpot’s expensive enterprise-grade suite.
ActiveCampaign Brevo includes email and transactional messaging plus multichannel automation in one platform, and that is easier on cost and setup than stacking ActiveCampaign with add-ons.
Constant Contact Brevo brings advanced automation, SMS, WhatsApp, and a generous free plan that Constant Contact only provides with higher pricing and restrictions.
GetResponse Brevo provides a more flexible pay-as-you-go pricing model and includes transactional emails and multichannel messaging in core plans unlike GetResponse’s webinar-centric packages.

Cons

Competitor Cons of Brevo
Mailchimp Brevo’s email templates and design interface feel less polished and intuitive compared to Mailchimp’s smoother workflow.
HubSpot Brevo lacks the deeply personalized automation and customization that HubSpot offers in its enterprise-level workflows.
ActiveCampaign Brevo’s automation logic and CRM features are more basic and lack the depth and lead-scoring sophistication of ActiveCampaign.
Constant Contact Brevo misses event management tools and embedded surveys that Constant Contact includes for engagement and feedback.
GetResponse Brevo does not offer webinar tools or a built-in course creator, features GetResponse makes central to its platform.

Customers' Reviews From Reliable Websites

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