Brevo (formerly Sendinblue)

Centralize and automate multichannel customer engagement.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Brevo (formerly Sendinblue) Overview

  • Updated November 25, 2025

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management platform designed to help businesses strengthen customer connections and streamline engagement. It offers tools for email and SMS marketing, live chat, and marketing automation, allowing companies to manage communication across multiple channels from a single platform.

With an intuitive interface and scalable features, Brevo supports businesses of all sizes in building personalized experiences, improving customer loyalty, and driving long-term growth.

Key Features

  • Email marketing : Allow businesses to design, schedule, and send professional campaigns with customizable templates and tracking tools that improve engagement and campaign effectiveness.
  • Marketing automation : Provide workflow automation that helps deliver timely messages, segment audiences, and nurture customer relationships with less manual effort and greater accuracy.
  • SMS and WhatsApp campaigns : Enable direct communication through mobile channels that ensure messages reach customers instantly and support higher response rates in promotional activities.
  • Transactional email : Deliver essential notifications such as confirmations and alerts through reliable SMTP and API integrations, which ensure timely and secure communication with customers.
  • Segmentation and personalization : Let businesses group contacts based on behavior and preferences, which supports highly targeted campaigns that boost relevance and strengthen customer connections.
  • Analytics and reporting : Offer real-time performance insights with detailed metrics that help optimize strategies, measure ROI, and make data-driven decisions for ongoing improvements.
  • CRM integration : Combine marketing and customer management in one platform , which ensures that all customer interactions are centralized and easy to manage efficiently.
  • Multi-channel communication : Support seamless customer engagement across email, SMS, live chat, and WhatsApp, therefore helps businesses maintain consistent interactions across different platforms.

Price

Plan Price Key Inclusions
Free $0/month 300 emails/day, customizable email templates, drag-and-drop editor, transactional (API, SMTP, webhooks), SMS & WhatsApp campaigns
Starter Starting from $8.08/month All Free features, from 5,000 emails/month, no daily sending limit, Brevo logo removal (add-on), basic reporting & analytics, 24/7 email support
Business Starting from $16.17/month All Starter features, from 5,000 emails/month, marketing automation, predictive sending (AI), multi-user access (add-on), landing pages, A/B testing, advanced statistics, phone support
Enterprise Custom price (demo required) All Business features, unlimited contacts, sub-account management, advanced integrations, exclusive features, tailored onboarding, personalized support, enterprise-grade security

Check Pricing details: https://www.brevo.com/pricing/

Pros

Competitor Pros of Brevo
Mailchimp Brevo offers email and SMS in one platform and has generous free-plan quotas that make entry less costly, which suits growing small businesses well.
ActiveCampaign Brevo gives core automation and multichannel tools at a more affordable price and keeps things simpler, which works better for users who don’t need complex setups.
HubSpot Marketing Hub Brevo delivers essential CRM and marketing features at lower cost and remains easier to use, which makes it kinder for startups and smaller teams on tight budgets.
Klaviyo Brevo offers a more budget-friendly solution that includes SMS and transactional emails without steep contact-based price increases, which helps manage costs better.
Constant Contact Brevo bundles email, SMS, chat, and automation in one platform and often costs less, which gives more versatility for event or offer communications at a lower price point.

Cons

Competitor Cons of Brevo
Mailchimp Brevo’s email design tools and templates feel less polished and it offers fewer integrations, which can limit creative flexibility and ecosystem connectivity.
ActiveCampaign Brevo lacks the depth of advanced automation, CRM workflows, and lead scoring, which means it may fall short for businesses needing more complex customer journeys.
HubSpot Marketing Hub Brevo doesn’t offer the same level of marketing, social, CMS, and education resources that HubSpot includes, which leaves out those extra growth and support tools.
Klaviyo Brevo’s segmentation and ecommerce-specific personalization aren’t as deep, which may reduce its effectiveness for highly targeted, behavior-driven ecommerce campaigns.
Constant Contact Brevo doesn’t offer built-in event management tools or survey features, which may make it less suitable for organizations that center marketing efforts around events.

Verified Customer Reviews

Reddit Review
Moosend Review
Trustpilot Review
G2 Review
PCMag Review