Auro CRM

Streamline retail sales, marketing, customer support, and analytics.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Auro CRM Overview

  • Updated December 24, 2025

Auro CRM is a retail-focused customer relationship management platform designed to help businesses streamline their operations and enhance customer engagement. It brings sales, marketing, support, and analytics together into a single, easy-to-use system.

By centralizing customer data and automating key processes, Auro CRM enables retailers to improve efficiency, deliver personalized experiences, and make smarter decisions that drive growth and long-term customer loyalty.

Key Features

  • Customer Segmentation: Group customers based on buying habits and preferences, which helps retailers create targeted campaigns and personalized shopping experiences.
  • Loyalty Program Management: Provide tools to design and manage reward systems that encourage repeat purchases and strengthen long-term customer relationships.
  • Workflow Customization: Allow businesses to tailor processes and modules, which ensures the system fits specific retail needs and operational structures.
  • Task and Team Collaboration: Assign activities, monitor progress, and support internal communication, which improves teamwork and ensures timely completion of sales and service tasks.
  • Integration Capabilities: Connect seamlessly with e-commerce platforms, payment gateways, and accounting software. It enables smooth data flow and unified business operations.

Price

Auro CRM describes itself as an “open-source CRM” with “unlimited users” and “no per-user license costs.”

Their website does not list fixed prices or clear per-user / per-month / per-license plans. To get pricing, Auro CRM requires you to request a custom quote.

Here are the estimated price:

Source Reported / Estimated Price Info
Business-software review site Typical deployment cost: US $2,800–$5,000 (one-time) for initial setup/licensing.
Software listing site Pricing labeled “Custom / Quote based” — no fixed public numbers.
General review & listing sites Emphasizes customization, unlimited users, and no per-user fee — indicating licensing model is not per seat.

Pros

Competitor Pros of Auro CRM
HubSpot CRM Auro CRM brings open-source flexibility and deeper customization than HubSpot’s standardized free model, which suits retailers who need tailored workflows.
Salesforce Auro CRM offers a simpler, potentially more affordable setup than Salesforce’s enterprise-level complexity, which may suit smaller retail teams with limited resources.
Zoho CRM Auro CRM delivers open-source adaptability without vendor lock-in, while Zoho remains proprietary and tied to its ecosystem.
Freshsales (Freshworks CRM) Auro CRM fosters retail-specific customization and integrates operations deeply, whereas Freshsales focuses largely on sales and less on inventory or operations.
Microsoft Dynamics 365 Auro CRM avoids the licensing complexity and high cost of Dynamics 365 while still offering key retail-centric CRM functions in a more accessible format.

Cons

Competitor Cons of Auro CRM
HubSpot CRM Auro CRM does not offer a robust free tier and lacks the polished user interface and extensive training that HubSpot provides.
Salesforce Auro CRM lacks the vast integration ecosystem and advanced AI automation that Salesforce delivers to large-scale enterprises.
Zoho CRM Auro CRM may fall short on built-in AI analytics and seamless integration across the broader Zoho suite that businesses might rely on.
Freshsales (Freshworks CRM) Auro CRM does not match Freshsales’ AI-driven lead scoring and sales efficiency tools, which help boost pipeline productivity rapidly.
Microsoft Dynamics 365 Auro CRM lacks the comprehensive ERP-level integration and advanced financial modules that Dynamics 365 offers to larger organizations.

Verified Customer Reviews

TrustRadius Review
G2 Review
Trustpilot Review
Crozdesk Review