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Custify is a customer success management platform built for B2B SaaS companies. It centralizes customer data into a single 360-degree view, enabling teams to monitor customer health, automate workflows, and proactively prevent churn.
With flexible health scoring, task management, and integrations, Custify helps customer success teams scale personalized engagement and improve long-term customer value.
| Plan | Price |
|---|---|
| Custom / Flexible Pricing | Contact Sales (Custom Quote) |
Price details: https://www.custify.com/pricing
Competitor |
Pros |
|---|---|
| Gainsight | Compared to Gainsight, Custify is more lightweight and easier to deploy, with concierge onboarding that typically completes in weeks rather than months. It offers strong customer health scoring, automation, and dashboards without the heavy configuration and enterprise-level complexity, making it more accessible and cost-efficient for growing SaaS teams. |
| Totango | Custify provides a more intuitive user experience than Totango, especially for day-to-day CSM workflows. Its calculated metrics, visual playbooks, and unified Customer 360 view reduce reliance on spreadsheets. Teams often find Custify faster to adopt, with less technical overhead while still supporting advanced lifecycle and health tracking. |
| ChurnZero | Compared to ChurnZero, Custify emphasizes simplicity and ease of use alongside powerful automation. It centralizes customer data, tasks, and alerts in a clean interface, helping CSMs act faster without being overwhelmed by configuration options. Concierge onboarding also minimizes setup effort for non-technical teams. |
| Freshsuccess | Custify offers more advanced analytics and flexibility than Freshsuccess, particularly with calculated metrics and customizable health scores. While remaining user-friendly, it better supports proactive churn prevention, upsell identification, and automation, making it a stronger fit for SaaS companies scaling their customer success operations. |
| Bolstra | Compared to Bolstra, Custify delivers deeper functionality across automation, integrations, and reporting. Its dashboards, alerts, and AI-assisted features support more data-driven decision-making. Custify also integrates easily with tools like HubSpot and Intercom, offering broader ecosystem compatibility for modern SaaS stacks. |
Competitor |
Cons |
|---|---|
| Gainsight | When compared to Gainsight, Custify lacks some enterprise-grade capabilities such as extremely deep analytics, complex account hierarchies, and large-scale governance features. Very large organizations with highly mature customer success programs may find Gainsight better suited to their advanced, multi-team reporting needs. |
| Totango | Against Totango, Custify may offer fewer pre-built success program templates and less flexibility for highly customized success frameworks. Organizations that rely heavily on bespoke success plans and extensive rule-based logic may feel somewhat constrained by Custify’s simpler, opinionated structure. |
| ChurnZero | Compared to ChurnZero, Custify has fewer real-time engagement and in-app communication features. Teams that prioritize behavioral triggers, in-app messaging, and highly granular engagement tracking may find ChurnZero more specialized for product-led customer success strategies. |
| Freshsuccess | Relative to Freshsuccess, Custify’s pricing transparency is lower, as it requires a custom quote rather than published tiers. Smaller teams with very limited budgets or those seeking a low-cost, entry-level customer success tool may find Freshsuccess easier to evaluate upfront. |
| Bolstra | Compared to Bolstra, Custify has a broader feature set that may feel more complex for very small teams or early-stage startups. Organizations seeking a minimalistic, lightweight customer tracking tool may perceive Custify as offering more functionality than they immediately need. |
