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Dealertrack Dealer Management System (DMS) is a cloud-based automotive dealership platform by Cox Automotive designed to streamline operations across accounting, sales, service, parts, and F&I. It emphasizes ease of use, open integrations, and real-time data access.
With performance management and 24/7 support, Dealertrack DMS helps dealerships improve efficiency, profitability, and customer experience.
| Plan | Price |
|---|---|
| Dealertrack DMS (Enterprise / Custom) | Contact Sales (Custom Pricing) |
Competitor |
Pros |
|---|---|
| Reynolds & Reynolds | Compared to Reynolds & Reynolds, Dealertrack DMS is generally considered easier to learn and navigate, reducing training time for new staff. Its open integration ecosystem offers more flexibility in choosing third-party tools, while cloud deployment simplifies updates and remote access without heavy on-premise infrastructure. |
| CDK Global | Dealertrack DMS often stands out against CDK Global for its open integrations and reduced data fees. Dealers appreciate the transparent approach to vendor connectivity and the ability to tailor workflows without being locked into a closed ecosystem, while still maintaining strong enterprise-grade functionality. |
| Tekion | Versus Tekion, Dealertrack benefits from decades of automotive industry experience and deep Cox Automotive data connections. It provides mature accounting and F&I workflows that many traditional dealerships trust, along with dedicated performance managers to guide long-term operational improvements. |
| Auto/Mate | Compared with Auto/Mate, Dealertrack DMS offers broader OEM, lender, and third-party integrations at scale. Multi-rooftop dealers often find Dealertrack better suited for complex operations, advanced reporting, and intercompany accounting across multiple locations. |
| Lightspeed DMS | Against Lightspeed DMS, Dealertrack provides stronger coverage for large franchised auto dealerships rather than niche markets. Its performance management services and enterprise support structure appeal to dealers seeking strategic guidance alongside software functionality. |
Competitor |
Cons |
|---|---|
| Reynolds & Reynolds | Compared to Reynolds & Reynolds, Dealertrack may feel less deeply customized in certain accounting workflows. Some dealers report occasional performance slowness, whereas Reynolds’ tightly controlled environment can feel more consistent for long-established accounting-heavy operations. |
| CDK Global | While more open than CDK Global, Dealertrack can still involve complex contracts and long-term commitments. CDK’s interface consistency across modules may appeal to dealers who prioritize uniformity over flexibility in integrations and vendor choice. |
| Tekion | Against Tekion’s modern, API-first architecture, Dealertrack can appear more traditional in user experience. Tekion’s newer platform may feel faster and more intuitive for digitally native teams, especially dealerships focused on rapid innovation and real-time UI responsiveness. |
| Auto/Mate | Compared with Auto/Mate’s often lower-cost positioning, Dealertrack DMS is typically more expensive and geared toward mid-to-large dealerships. Smaller dealers may find Auto/Mate more budget-friendly if they do not require extensive integrations or enterprise-level features. |
| Lightspeed DMS | Versus Lightspeed DMS, Dealertrack can be less specialized for powersports or niche vehicle markets. Dealers outside traditional franchised auto retail may find Lightspeed’s industry-specific workflows more aligned with their operational needs. |
