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vAuto Dealership Management Software

Data-driven dealership management software for inventory, pricing, and operational optimization

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

vAuto Dealership Management Software Overview

  • Updated January 25, 2026

vAuto is a dealership management and inventory intelligence platform by Cox Automotive that helps new and used car dealers make smarter pricing, sourcing, and merchandising decisions.

Using its Live Market View data, vAuto enables dealerships to manage inventory, wholesale sourcing, reconditioning, and promotions more efficiently while improving profitability, turn rates, and market competitiveness.

Key Features

  • Live Market View: Real-time market data that informs pricing, appraising, and sourcing decisions across new and used inventory.
  • ProfitTime GPS: Data-driven guidance that aligns pricing and sourcing strategies to maximize vehicle-level profitability.
  • Provision Inventory Management: Tools for stocking, appraising, pricing, and listing used vehicles with precision.
  • Conquest New Car Management: Real-time insights to improve new vehicle inventory strategies and sales performance.
  • Stockwave Wholesale Sourcing: Access to 300+ marketplaces with live pricing intelligence for smarter wholesale purchases.
  • iRecon Reconditioning: Streamlined communication with recon partners to reduce holding costs and speed time-to-market.
  • Intelligent Promotion & Vehicle Intelligence 360: Enhanced merchandising tools to improve VDP engagement and lead generation.
  • Training & Support: vAuto Academy, certifications, webinars, and a 24/7 Help Center for ongoing dealer success.

Price

Plan Price
vAuto Platform (ProfitTime GPS, Provision, Conquest, Stockwave, iRecon, Merchandising & Related Solutions) Contact Sales

vAuto does not publish straightforward list prices on its website. Instead, its software suite is enterprise‑oriented and quoted individually.

Pros

Competitor

Pros
Dealertrack Compared to Dealertrack, vAuto offers deeper real-time market intelligence and more advanced pricing guidance. Its Live Market View updates faster and is tightly integrated into daily inventory decisions, making it easier for dealers to react to market shifts without relying on static reports or delayed data.
CDK Global vAuto is generally easier to use than CDK’s broader DMS suite, focusing specifically on inventory profitability. Dealers benefit from clearer workflows, less configuration complexity, and more actionable insights tied directly to vehicle-level decisions rather than system-wide administration.
Reynolds & Reynolds While Reynolds excels in full DMS coverage, vAuto stands out for pricing and sourcing intelligence. Its tools are purpose-built for variable operations, offering faster implementation, stronger market comparisons, and less training overhead for inventory managers.
VinSolutions Compared to VinSolutions’ CRM-first approach, vAuto provides superior inventory analytics and wholesale sourcing capabilities. Dealers focused on turn rate and gross profit often find vAuto’s data depth and market accuracy more impactful for daily decision-making.
Xtime Unlike Xtime’s service-lane focus, vAuto concentrates on inventory and merchandising outcomes. This specialization results in more advanced pricing strategies, better sourcing visibility, and clearer ROI for used and new vehicle departments.

Cons

Competitor

Cons
Dealertrack Compared to Dealertrack’s all-in-one ecosystem, vAuto requires integration with other systems for full dealership operations. Dealers seeking a single, unified DMS may find vAuto more specialized and less comprehensive outside inventory management.
CDK Global CDK offers broader dealership management coverage, whereas vAuto focuses mainly on inventory and pricing. This means dealers may need additional tools alongside vAuto, potentially increasing overall software costs and vendor management complexity.
Reynolds & Reynolds Reynolds provides tightly controlled, end-to-end systems, while vAuto operates more flexibly. Some dealers may view vAuto’s reliance on integrations as a drawback if they prefer a single-vendor, closed ecosystem.
VinSolutions VinSolutions integrates CRM, marketing, and sales more natively than vAuto. Dealerships prioritizing customer lifecycle management over inventory analytics may feel vAuto lacks built-in customer engagement depth.
Xtime Xtime excels in service and fixed operations, areas where vAuto has limited functionality. Dealers seeking strong customer support and service-lane communication tools will still need complementary software alongside vAuto.

Verified Customer Reviews

  • G2: Users frequently highlight vAuto’s Live Market View as a powerful differentiator for pricing accuracy and faster inventory turn.
  • Trustpilot: Reviewers note strong data depth and dealership-focused workflows, though pricing transparency is often mentioned as limited.
  • Product Hunt: Discussions focus on vAuto’s niche strength in automotive inventory intelligence rather than general CRM or DMS functionality.
  • Reddit: Dealers on r/askcarsales and r/DealershipLife discuss vAuto as an industry standard for used car pricing and sourcing insights.
  • AppSumo: While not commonly offered on AppSumo, community mentions emphasize vAuto’s enterprise-level positioning and Cox Automotive backing.