Home » Auto Repair Software » Auto Dealer Software » ProMax Credit Driven Retailing for Auto Dealers
ProMax is an all-in-one, credit-driven retailing platform designed specifically for auto dealerships. It combines CRM, desking, credit reporting, compliance workflows, fraud prevention, data mining, and marketing tools into a single, secure ecosystem.
By unifying front-end sales processes with credit and compliance intelligence, ProMax helps dealerships structure better deals, reduce risk, stay compliant, and maximize profitability.
| Plan | Price | Featured |
|---|---|---|
| Complete CRM & Credit Platform | Custom Quote (Contact Sales) | All-in-one CRM and desking, Integrated credit & compliance tools, Dealer-specific configuration |
Competitor |
Pros |
|---|---|
| DealerSocket | Compared to DealerSocket, ProMax offers deeper native credit and compliance integration, reducing reliance on third-party tools. Its unified workflow can feel more streamlined for sales and F&I teams, especially in credit-driven dealerships, and is often viewed as easier to navigate for frontline users. |
| VinSolutions | ProMax stands out against VinSolutions by tightly embedding desking and credit logic directly into the CRM. Dealers focused on special finance often find ProMax more purpose-built, with fewer add-ons required and a more cohesive experience from lead to funded deal. |
| ELEAD CRM | Versus ELEAD, ProMax delivers stronger compliance automation and fraud prevention features. Its credit-first design reduces manual steps in sensitive processes, helping dealerships lower risk while maintaining sales velocity without juggling multiple external systems. |
| Reynolds & Reynolds | Compared to Reynolds & Reynolds, ProMax is generally perceived as more flexible and sales-focused. It emphasizes front-end usability and faster deal structuring, which can be advantageous for dealerships prioritizing speed, adaptability, and credit-driven profitability. |
| AutoRaptor | Against AutoRaptor, ProMax offers a far broader feature set, including desking, compliance, and fraud tools. While AutoRaptor is simpler, ProMax provides a true all-in-one environment for growing dealerships that need scalability and deeper operational control. |
Competitor |
Cons |
|---|---|
| DealerSocket | Unlike DealerSocket’s more transparent enterprise packaging, ProMax’s custom pricing can make upfront cost comparisons difficult. Large dealer groups accustomed to standardized contracts may find the sales-driven pricing model less predictable during early evaluations. |
| VinSolutions | Compared to VinSolutions’ strong OEM integrations, ProMax may require additional setup depending on manufacturer systems. Dealers heavily tied to OEM-mandated tools might experience more onboarding effort when aligning ProMax with existing factory workflows. |
| ELEAD CRM | ELEAD can feel lighter and simpler for basic CRM needs, while ProMax’s extensive feature set may introduce a learning curve. Smaller dealerships with limited staff may find ProMax more complex than necessary if they do not leverage credit and compliance tools fully. |
| Reynolds & Reynolds | Reynolds & Reynolds benefits from decades-long DMS dominance and deep accounting features. ProMax focuses more on front-end sales and credit, which may require integrations if a dealership expects a single vendor to cover back-office operations as well. |
| AutoRaptor | AutoRaptor’s simplicity and lower cost can appeal to budget-conscious dealers. In contrast, ProMax’s enterprise-grade capabilities may feel excessive for very small operations, both in terms of cost and the time required to fully implement and train staff. |
