Home » Auto Repair Software » Auto Dealer Software » Dominion Dealer Solutions
Dominion Dealer Solutions is a leading automotive technology provider offering integrated software and services for franchised dealerships. Its platform spans dealer management systems, customer data platforms, inventory merchandising, vehicle sales reporting, and analytics.
Designed to improve efficiency, profitability, and customer engagement, Dominion helps dealerships modernize operations with secure, cloud-based, and data-driven solutions.
| Plan | Price | Featured |
|---|---|---|
| VUE Core DMS | $0/month | Cloud-core DMS, SecureVUE APIs, Core dealership operations |
| Activator CDP | Contact Sales (Custom Quote) | Customer Data Platform, Multichannel marketing journeys, Salesforce-powered |
| Cross-Sell Reporting | Contact Sales (Custom Quote) | Vehicle registration data, Market-level sales reports, VIN-level insights |
| Dealer Specialties | Contact Sales (Custom Quote) | Inventory merchandising, Vehicle photography, Window labels |
Price details: https://www.drivedominion.com/
Competitor |
Pros |
|---|---|
| CDK Global | Compared to CDK Global, Dominion stands out with its $0 Core DMS pricing, significantly reducing upfront and ongoing costs. Dominion’s cloud-native approach and open SecureVUE APIs also provide dealerships with greater flexibility to build a modern tech stack without heavy vendor lock-in. |
| Reynolds and Reynolds | Dominion offers a more modern, cloud-first experience than Reynolds and Reynolds’ traditionally legacy-heavy systems. Its integrated CDP and marketing automation tools make it easier for dealers to activate customer data without relying on multiple third-party platforms. |
| Cox Automotive | Against Cox Automotive, Dominion provides a more tightly unified ecosystem across DMS, data, and merchandising. Dealers benefit from simplified vendor management and potentially lower costs, while still accessing deep inventory and sales reporting capabilities. |
| Dealertrack | Dominion’s advantage over Dealertrack lies in its zero-fee core DMS and emphasis on data ownership. Dealers gain stronger control over integrations and analytics, helping reduce dependency on add-on modules that often increase total cost of ownership. |
| Tekion | While Tekion is known for innovation, Dominion competes strongly with its proven scale across thousands of dealerships. Dominion’s broader portfolio, including Cross-Sell and Dealer Specialties, delivers operational depth beyond just the DMS layer. |
Competitor |
Cons |
|---|---|
| CDK Global | Compared to CDK Global’s long-established enterprise workflows, Dominion may require process adjustments for dealers accustomed to deeply entrenched legacy systems. Larger dealer groups may find some advanced enterprise features less mature than CDK’s historically robust offerings. |
| Reynolds and Reynolds | Dealers switching from Reynolds and Reynolds may experience a learning curve due to Dominion’s different UI and cloud-first design. Some highly customized, proprietary Reynolds workflows may not translate directly into Dominion’s more standardized platform. |
| Cox Automotive | While Dominion offers cost advantages, Cox Automotive’s massive data network and marketplace reach can surpass Dominion’s ecosystem. Dealers heavily reliant on Cox-owned platforms may find integration breadth somewhat narrower with Dominion. |
| Dealertrack | Dealertrack’s strength in F&I and compliance tools can exceed Dominion’s native capabilities. Dealerships focused heavily on financing workflows may still need supplemental solutions when choosing Dominion as their core platform. |
| Tekion | Tekion’s highly modern, consumer-grade interface can feel more intuitive than Dominion’s for some users. Dominion’s broader product suite may also feel complex for smaller dealerships seeking a more minimal, all-in-one experience. |
