Home » Call Center Software » Call Tracking Software » CallRail Call Tracking & Lead Conversion Software
CallRail is a call tracking and lead intelligence platform designed to help businesses understand which marketing channels drive phone calls, texts, and form submissions.
It combines dynamic number insertion, conversation analytics, and AI-powered insights to attribute leads accurately, optimize ad spend, and improve sales performance across digital and offline campaigns.
| Plan Name | Monthly Price | Annual Price (Billed Annually) | Key Features |
|---|---|---|---|
| Call Tracking | $55 / mo | $50 / mo | 5 numbers, 250 minutes, Call & Text Tracking, Recording, & Basic Transcription. |
| Call Tracking Complete | $105 / mo | $95 / mo | Includes all Call Tracking features + Form Tracking, Custom Form Builder, & Multi-Touch CPL Reporting. |
| Conversation Intelligence | $150 / mo | $135 / mo | Includes all Call Tracking features + AI Analysis (Sentiment, Keywords, Transcripts). |
| Analytics Suite | $200 / mo | $180 / mo | All Features: Call + Text + Forms + Conversation Intelligence (AI). |
Competitor |
Pros |
|---|---|
| WhatConverts | Compared to WhatConverts, CallRail offers a more intuitive interface and faster setup for non-technical marketers. Its AI-powered call analysis and cleaner lead timeline make it easier to understand lead quality without building complex reports, which is especially beneficial for small to mid-sized teams. |
| Nimbata | CallRail provides deeper AI conversation insights and more mature call analytics than Nimbata. While pricing is slightly higher, CallRail excels in ease of use, attribution accuracy, and ecosystem integrations, making it better suited for scaling marketing operations. |
| CallTrackingMetrics | Compared to CallTrackingMetrics, CallRail is simpler to deploy and manage. It prioritizes marketer-friendly workflows over heavy customization, which reduces onboarding time and ongoing maintenance while still delivering reliable call attribution. |
| Ringba | CallRail outperforms Ringba for mainstream marketing teams by focusing on usability and actionable insights rather than telecom-level complexity. It is better suited for agencies and SMBs that want clear ROI data without advanced call routing overhead. |
| Invoca | Against Invoca, CallRail is significantly more affordable and easier to adopt. While Invoca targets large enterprises, CallRail delivers strong attribution and AI insights at a price point accessible to growing businesses and agencies. |
Competitor |
Cons |
|---|---|
| WhatConverts | Compared to WhatConverts, CallRail offers less flexibility in highly customized reporting and multi-touch attribution models. Advanced users who need granular control over lead logic may find CallRail more restrictive despite its cleaner interface. |
| Nimbata | CallRail can become more expensive than Nimbata as call volumes and usage-based fees increase. Budget-conscious teams with lower attribution needs may find Nimbata a more cost-effective alternative. |
| CallTrackingMetrics | Compared to CallTrackingMetrics, CallRail lacks some advanced call routing and IVR customization options. Businesses with complex call flows or contact-center-style requirements may find CallRail less powerful. |
| Ringba | Ringba offers more robust real-time bidding and traffic monetization tools. CallRail is not designed for affiliate or arbitrage-focused call operations, making it less suitable for performance marketers in those niches. |
| Invoca | Compared to Invoca, CallRail has fewer enterprise-grade features such as deep custom AI modeling and large-scale omnichannel orchestration. Very large organizations may outgrow CallRail’s capabilities. |
