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Invoca is an enterprise-grade AI call tracking and revenue execution platform that connects digital marketing journeys to inbound phone calls.
It helps marketing, sales, and contact center teams accurately attribute conversions, analyze call quality, and optimize campaigns using AI-powered conversation analytics, dynamic number insertion, and deep integrations with advertising, CRM, and analytics platforms.
| Plan | Price | Featured |
|---|---|---|
| Pro | Custom Quote | 6,000 annual numbers, Dynamic call tracking, No-code ad integrations |
| Enterprise | Custom Quote | 12,000 annual numbers, Advanced reporting, SAML SSO |
| Elite | Custom Quote | 18,000 annual numbers, Intelligent call routing, Affiliate marketing suite |
| Performance Pro | Custom Quote | Pay-per-call optimization, Campaign syndication, Payout management |
| Performance Enterprise | Custom Quote | Real-time routing, Call whisper, Advanced reporting |
Price details: https://www.invoca.com/pricing
Competitor |
Pros |
|---|---|
| CallRail | Invoca offers significantly deeper AI-driven conversation analytics and enterprise-grade attribution than CallRail. While CallRail is easier for small teams, Invoca excels in complex, multi-channel environments with advanced integrations, granular reporting, and scalability suited for large marketing and contact center operations. |
| WhatConverts | Compared to WhatConverts, Invoca provides stronger AI-powered insights, call quality scoring, and enterprise security features. It is better suited for organizations needing advanced attribution modeling, large call volumes, and seamless activation of call data across advertising and CRM platforms. |
| Nimbata | Invoca surpasses Nimbata in enterprise readiness, offering patented AI, voice biometrics, and deeper conversation intelligence. While Nimbata is cost-effective for SMBs, Invoca delivers superior scalability, integrations, and advanced analytics for large, data-driven marketing teams. |
| DialogTech | Invoca provides more modern AI capabilities and a broader revenue execution platform compared to DialogTech. Its Signal AI and integration ecosystem enable more actionable insights, making it ideal for enterprises focused on maximizing marketing ROI and call-driven revenue. |
| CallTrackingMetrics | While CallTrackingMetrics is flexible, Invoca stands out with enterprise-scale reliability, advanced attribution, and premium integrations. It is better suited for organizations requiring high-volume call tracking, sophisticated AI analysis, and dedicated support for complex deployments. |
Competitor |
Cons |
|---|---|
| CallRail | Compared to CallRail, Invoca is significantly more expensive and less accessible for small businesses. The lack of transparent pricing and reliance on custom quotes can be a barrier for teams seeking quick setup and predictable monthly costs. |
| WhatConverts | Invoca has a steeper learning curve than WhatConverts, especially for teams without enterprise analytics experience. Smaller marketing teams may find Invoca’s advanced feature set overwhelming and more complex than necessary for basic attribution needs. |
| Nimbata | Nimbata is generally easier to deploy and more affordable. Invoca’s enterprise focus means longer onboarding times, higher implementation effort, and ongoing costs that may not be justified for mid-sized businesses with simpler call tracking requirements. |
| DialogTech | While Invoca is more advanced, it also requires greater internal resources to manage effectively. DialogTech may feel more straightforward for teams that want solid call analytics without committing to a broader revenue execution platform. |
| CallTrackingMetrics | CallTrackingMetrics offers more transparent pricing and flexibility for smaller teams. Invoca’s custom pricing, enterprise contracts, and premium add-ons can make budgeting more difficult and less appealing for cost-sensitive organizations. |
