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Infinity Call Tracking Software is a cloud-based call intelligence platform designed for businesses that rely on phone calls to drive revenue. It connects inbound calls to marketing campaigns, keywords, and customer journeys, providing visitor-level attribution, conversation analytics, and deep integrations.
Infinity helps marketers, sales teams, and contact centers optimize ROI, reduce wasted spend, and improve customer experiences across online and offline channels.
| Plan | Price | Featured |
|---|---|---|
| Essentials | $249/month + $0.20 per call (Monthly Rolling) | Visitor-level call tracking, Google & ad platform integrations, Call recording & missed call alerts |
| Pro | $349/month + $0.15 per call (Monthly Rolling) | Full integrations suite, Reporting API access, Award-winning customer success program |
| Enterprise | POA / Custom Quote | VIP support, Dedicated solutions architect, High-volume discounting & advanced APIs |
Price details: https://www.infinity.co/us/pricing
Competitor |
Pros |
|---|---|
| CallRail | Infinity offers deeper visitor-level attribution and more advanced enterprise integrations than CallRail, making it better suited for complex, multi-channel marketing environments. While CallRail is simpler, Infinity excels in data granularity, advanced reporting, and supporting larger teams focused on ROI optimization rather than basic call tracking. |
| CallTrackingMetrics | Compared to CallTrackingMetrics, Infinity provides a more marketer-centric experience with stronger attribution modeling and PPC optimization features. Its Smart Outcomes and Visitor Trace capabilities give clearer insight into pre-call behavior, which is especially valuable for performance marketing teams managing large advertising budgets. |
| Invoca | Infinity is generally more accessible and flexible than Invoca, particularly for mid-sized businesses. It delivers enterprise-grade call intelligence without the extremely high entry costs often associated with Invoca, while still offering robust integrations, APIs, and conversation analytics for data-driven organizations. |
| Nimbata | Infinity surpasses Nimbata in scalability and depth of analytics, especially for enterprises and agencies. With more integrations, advanced APIs, and a dedicated customer success program, Infinity is better suited for organizations that need long-term growth, customization, and sophisticated reporting. |
| Marchex | Compared to Marchex, Infinity places a stronger emphasis on marketing attribution and usability. It is easier for marketing teams to deploy and interpret, while still offering powerful call intelligence features, making it a more practical choice for teams balancing performance insights with day-to-day execution. |
Competitor |
Cons |
|---|---|
| CallRail | Infinity is more complex and expensive than CallRail, which can be a drawback for small businesses seeking quick setup and low-cost call tracking. CallRail’s simplicity and lower pricing make it more appealing for teams that do not require advanced attribution or enterprise-level integrations. |
| CallTrackingMetrics | While powerful, Infinity may feel less flexible for teams wanting extensive built-in contact center features. CallTrackingMetrics provides more native call handling and workflow tools, whereas Infinity focuses more heavily on attribution, analytics, and integration with external systems. |
| Invoca | Infinity does not match Invoca’s AI-driven call scoring depth in some enterprise use cases. Large enterprises with massive call volumes and highly customized AI requirements may find Invoca’s advanced machine learning capabilities more mature, albeit at a significantly higher cost. |
| Nimbata | Infinity’s pricing and setup can be heavier than Nimbata’s, making it less attractive for startups or small teams. Nimbata’s lighter approach may be preferable for businesses that only need straightforward call attribution without enterprise-level reporting or integrations. |
| Marchex | Compared to Marchex, Infinity offers fewer industry-specific, vertical-focused solutions out of the box. Marchex may appeal more to industries like automotive or large-scale call centers seeking highly specialized call analytics tailored to their sector. |
