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Avidtrak Call Tracking Software

Affordable AI-powered call tracking and marketing attribution software for businesses

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Avidtrak Call Tracking Software Overview

  • Updated January 27, 2026

AvidTrak is an inbound and outbound call tracking software designed to help businesses and agencies accurately measure marketing performance. It provides detailed call attribution, AI-powered transcription, and conversation analytics to optimize ad spend and improve ROI.

With seamless CRM and Twilio integrations, customizable dashboards, and transparent pricing, AvidTrak enables marketers to capture, analyze, and convert every lead efficiently.

Key Features

  • Call Tracking & Attribution: Track inbound and outbound calls to identify exact marketing sources and campaigns.
  • AI Call Transcription: Automatically convert calls into searchable text for quick insights.
  • AI Conversation Analytics: Classify call outcomes and detect keywords to measure lead quality.
  • Dynamic Number Insertion (DNI): Assign unique numbers to campaigns for accurate attribution.
  • CRM & Ad Platform Integrations: Seamlessly connect with HubSpot, Salesforce, Google Ads, and more.
  • Custom Dashboards & Reports: Visualize performance with configurable charts and scheduled reports.

Price

Plan Price Featured
Starter $15/mo (Billed Monthly) 5 local numbers, 500 local minutes, Call recording & attribution tools
Professional $30/mo (Billed Monthly) 10 local numbers, 1,500 minutes, Advanced analytics & integrations
Agency $55/mo (Billed Monthly) 30 local numbers, 2,500 minutes, 1,000 client accounts & white-labeling

Price details: https://avidtrak.com/call-tracking-pricing

Pros

Competitor

Pros
CallRail AvidTrak is significantly more affordable than CallRail while still offering robust call tracking, AI transcription, and attribution features. Its transparent pricing and lack of hidden fees make it easier for small businesses to budget, while still delivering enterprise-grade insights.
CallTrackingMetrics Compared to CallTrackingMetrics, AvidTrak is easier to set up and manage, especially for non-technical marketers. The UI is straightforward, integrations are simpler, and pricing is more predictable for growing teams.
Invoca AvidTrak offers similar attribution and analytics capabilities at a fraction of Invoca’s enterprise-focused pricing. This makes it a better choice for SMBs that want advanced insights without long-term contracts.
Marchex Unlike Marchex, which focuses heavily on large enterprises, AvidTrak balances powerful features with usability. Smaller teams benefit from faster onboarding and hands-on customer support.
ServiceTitan For call tracking specifically, AvidTrak is far more cost-effective and flexible than ServiceTitan. Businesses that don’t need a full field-service suite can save money while still gaining deep call insights.

Cons

Competitor

Cons
CallRail CallRail offers more polished UI elements and brand recognition. Teams prioritizing extensive documentation and a large ecosystem of add-ons may find CallRail more mature in certain advanced reporting areas.
CallTrackingMetrics CallTrackingMetrics provides deeper workflow automation and contact-center features. Organizations needing complex call flows or omnichannel contact center tools may outgrow AvidTrak.
Invoca Invoca’s AI models and enterprise integrations are more advanced for very large advertisers. Enterprises with massive call volumes and dedicated data teams may prefer Invoca’s scale.
Marchex Marchex has stronger brand analytics and automotive-specific solutions. Businesses in niche enterprise verticals may find more tailored solutions there.
ServiceTitan ServiceTitan includes end-to-end operational tools beyond call tracking. Companies wanting an all-in-one operations platform may see AvidTrak as too marketing-focused.

Verified Customer Reviews

  • Capterra Review (Rating: 4.9/5): Users praise AvidTrak for flexibility, ease of use, and excellent customer support.
  • G2 Review (Rating: 4.1/5): Reviewers highlight strong call tracking tools and reliable attribution features.
  • Slashdot Review (Rating: 5.0/5): Noted for dependable call tracking across search, display, and print advertising.
  • SaaS Adviser Review (Rating: 4.8/5): Commended for dynamic number insertion and marketing attribution accuracy.
  • TrustRadius Review (Rating: 4.6/5): Customers value transparent pricing and responsive support.