- Call Tracking & Attribution: Track inbound and outbound calls to identify exact marketing sources and campaigns.
- AI Call Transcription: Automatically convert calls into searchable text for quick insights.
- AI Conversation Analytics: Classify call outcomes and detect keywords to measure lead quality.
- Dynamic Number Insertion (DNI): Assign unique numbers to campaigns for accurate attribution.
- CRM & Ad Platform Integrations: Seamlessly connect with HubSpot, Salesforce, Google Ads, and more.
- Custom Dashboards & Reports: Visualize performance with configurable charts and scheduled reports.
Avidtrak Call Tracking Software
Affordable AI-powered call tracking and marketing attribution software for businesses
Updated February 27, 2026
Avidtrak Call Tracking Software Overview
AvidTrak is an inbound and outbound call tracking software designed to help businesses and agencies accurately measure marketing performance. It provides detailed call attribution, AI-powered transcription, and conversation analytics to optimize ad spend and improve ROI.
With seamless CRM and Twilio integrations, customizable dashboards, and transparent pricing, AvidTrak enables marketers to capture, analyze, and convert every lead efficiently.
Key Features
Pricing
| Plan | Price | Featured |
|---|---|---|
| Starter | $15/mo (Billed Monthly) | 5 local numbers, 500 local minutes, Call recording & attribution tools |
| Professional | $30/mo (Billed Monthly) | 10 local numbers, 1,500 minutes, Advanced analytics & integrations |
| Agency | $55/mo (Billed Monthly) | 30 local numbers, 2,500 minutes, 1,000 client accounts & white-labeling |
Price details: https://avidtrak.com/call-tracking-pricing
Pros
Competitor |
Pros |
|---|---|
| CallRail | AvidTrak is significantly more affordable than CallRail while still offering robust call tracking, AI transcription, and attribution features. Its transparent pricing and lack of hidden fees make it easier for small businesses to budget, while still delivering enterprise-grade insights. |
| CallTrackingMetrics | Compared to CallTrackingMetrics, AvidTrak is easier to set up and manage, especially for non-technical marketers. The UI is straightforward, integrations are simpler, and pricing is more predictable for growing teams. |
| Invoca | AvidTrak offers similar attribution and analytics capabilities at a fraction of Invoca’s enterprise-focused pricing. This makes it a better choice for SMBs that want advanced insights without long-term contracts. |
| Marchex | Unlike Marchex, which focuses heavily on large enterprises, AvidTrak balances powerful features with usability. Smaller teams benefit from faster onboarding and hands-on customer support. |
| ServiceTitan | For call tracking specifically, AvidTrak is far more cost-effective and flexible than ServiceTitan. Businesses that don’t need a full field-service suite can save money while still gaining deep call insights. |
Cons
Competitor |
Cons |
|---|---|
| CallRail | CallRail offers more polished UI elements and brand recognition. Teams prioritizing extensive documentation and a large ecosystem of add-ons may find CallRail more mature in certain advanced reporting areas. |
| CallTrackingMetrics | CallTrackingMetrics provides deeper workflow automation and contact-center features. Organizations needing complex call flows or omnichannel contact center tools may outgrow AvidTrak. |
| Invoca | Invoca’s AI models and enterprise integrations are more advanced for very large advertisers. Enterprises with massive call volumes and dedicated data teams may prefer Invoca’s scale. |
| Marchex | Marchex has stronger brand analytics and automotive-specific solutions. Businesses in niche enterprise verticals may find more tailored solutions there. |
| ServiceTitan | ServiceTitan includes end-to-end operational tools beyond call tracking. Companies wanting an all-in-one operations platform may see AvidTrak as too marketing-focused. |
Reviews
- Capterra Review (Rating: 4.9/5): One long-term customer shared that AvidTrak has remained easy to use for over five years and highlighted how quickly Amin and the support team respond to questions. Another reviewer appreciated getting a live support person on the phone right away and said the system “does what is needed to fix issues fast,” though the dashboard takes time to fully learn. One agency owner even switched from Marchex specifically because the customer service better suited their needs.
- G2 Review (Rating: 4.1/5): AvidTrak earns praise for tracking calls across Search, Social, Display, and Print campaigns while offering tools like Call Recording, Greeting, Whisper, Voicemail, and IVR. Reviewers value detailed analytics, invoice and caller identification reports, and the ability to forward calls from busy lines to available receivers. Several users noted that managing accounts on mobile devices feels difficult since the platform is not built for phones.
