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Automanager Dealer Management Software

Cloud-based dealer management and customer support software for used car dealerships

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Automanager Dealer Management Software Overview

  • Updated January 27, 2026

AutoManager Dealer Management Software is a cloud-based platform built specifically for independent used car dealerships. It combines dealer management, CRM, marketing automation, and customer support tools into one system.

Designed for affordability and ease of use, AutoManager helps dealers manage inventory, customer communication, financing, and post-sale support while providing responsive technical assistance and mobile access.

Key Features

  • Dealer Management System (DMS): Manage inventory, contracts, financing, Buy Here Pay Here operations, and accounting integrations in one platform.
  • Automotive CRM: Track leads, automate follow-ups, manage customer communication, and monitor sales activity.
  • Text & Email Marketing: Unlimited texting options, automated responders, templates, and SMS blast capabilities.
  • Dealer Websites: Responsive websites with WordPress integration, high-resolution photos, and lead capture tools.
  • Inventory Marketing: Syndicate listings to 250+ marketplaces including Facebook Marketplace and Craigslist.
  • Mobile App: Access inventory, leads, and customer data from iOS and Android devices.
  • Customer Support: Live chat, phone support, technical assistance, and ongoing software updates.

Price

Plan Price
Dealer Management System $88/mo (Billed Monthly)
Car Dealer Website & Marketing $70/mo (Billed Monthly)
Automotive CRM & Text Marketing $140/mo (Billed Monthly)
DMS + Website Bundle $144/mo (Billed Monthly)

Price details: https://www.automanager.com/pricing/

Pros

Competitor

Pros
Dealertrack DMS AutoManager is significantly more affordable and easier to deploy than Dealertrack. It is designed for independent used car dealers, avoiding enterprise-level complexity. Users often report faster onboarding, simpler workflows, and more responsive customer support without long-term contracts or high setup fees.
CDK Global Compared to CDK Global, AutoManager offers a more cost-effective pricing structure and greater flexibility. Its cloud-based interface is easier to navigate, requires less training, and better suits smaller dealerships that need practical tools without the overhead of enterprise systems.
Reynolds and Reynolds AutoManager stands out with lower monthly costs and quicker implementation than Reynolds and Reynolds. Dealers benefit from simpler contracts, integrated CRM and marketing tools, and more accessible customer support tailored to independent dealership operations.
Autosoft DMS AutoManager provides broader built-in marketing and website tools than Autosoft. Its all-in-one approach reduces the need for third-party integrations, making it easier for dealers to manage customer support, inventory, and online presence from one platform.
Lightspeed DMS Unlike Lightspeed, which focuses heavily on niche verticals, AutoManager is purpose-built for used car dealers. It delivers better CRM depth, stronger BHPH support, and more dealership-specific workflows at a competitive price point.

Cons

Competitor

Cons
Dealertrack DMS Compared to Dealertrack, AutoManager lacks some advanced enterprise reporting and OEM-focused integrations. Large franchise dealerships with complex compliance requirements may find AutoManager less comprehensive for manufacturer-level data and analytics needs.
CDK Global CDK Global offers deeper enterprise customization and broader third-party ecosystems. AutoManager may feel limited for multi-location dealer groups that require highly customized workflows, advanced analytics, or large-scale operational controls.
Reynolds and Reynolds Reynolds and Reynolds provides more extensive compliance and accounting tools for large dealerships. AutoManager’s simpler accounting and reporting may not meet the needs of dealerships with complex financial or regulatory requirements.
Autosoft DMS Autosoft can offer deeper customization in certain operational areas. AutoManager prioritizes simplicity, which may limit advanced customization options for dealerships with highly specialized internal processes.
Lightspeed DMS Lightspeed provides strong performance analytics in specific verticals. AutoManager’s reporting, while sufficient for most used car dealers, may feel less advanced for data-heavy organizations seeking deep performance forecasting.

Verified Customer Reviews

  • Capterra (Rating: 4.9/5): Users praise AutoManager for excellent customer service, reliability, and ease of use for independent dealerships.
  • Software Advice (Rating: 4.9/5): Reviewers highlight strong CRM capabilities, intuitive design, and effective customer support tools.
  • GetApp (Rating: 4.9/5): Customers appreciate affordability, quick setup, and user-friendly navigation across DMS and CRM features.
  • Featured Customers (Rating: 4.8/5): Dealers frequently mention outstanding post-sale support and long-term service reliability.
  • AutoManager Testimonials: Long-term users report consistent support quality and positive experiences with ongoing software improvements.