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Brand24 is a powerful media monitoring and social listening tool that helps businesses track online brand mentions across social media, blogs, news, forums, and more.
It uses AI to analyze sentiment, monitor keywords, and provide real-time insights, which enables users to manage reputation, measure brand awareness, and engage with audiences effectively. With customizable alerts and detailed reports, Brand24 empowers data-driven decisions for marketing and PR strategies.
Real-Time Monitoring: Brand24 tracks mentions of your brand, keywords, or competitors across social media, blogs, news sites, forums, and podcasts as they happen. This ensures you stay on top of conversations and can respond quickly to feedback or trends.
Sentiment Analysis: The tool uses AI to categorize mentions as positive, negative, or neutral. This helps you understand how people feel about your brand and spot potential issues or opportunities fast.
AI Insights: Brand24’s AI analyzes your data and delivers actionable recommendations. It spots trends, explains spikes in mentions, and suggests ways to improve your strategy, which saves you time on manual analysis.
Topic Analysis: This feature groups conversations into key topics and shows which ones drive the most buzz. It uses metrics like reach and sentiment, and this helps you prioritize what matters to your audience.
Influencer Tracking: Brand24 identifies influencers talking about your brand or industry. It provides data like follower count and share of voice, which helps you find partnership opportunities to boost your reach.
Customizable Alerts: You can set up notifications for specific events, like a surge in negative mentions or a viral post. These alerts come via email or Slack, and they ensure you never miss critical moments.
Comprehensive Reporting: The platform generates detailed, visually appealing reports with metrics like reach, engagement, and sentiment. You can customize and share these reports, which makes it easy to keep stakeholders informed.
Keyword Tracking: You can monitor specific keywords related to your brand, products, or industry. The tool’s Boolean search and filters let you refine results, and this ensures you focus on relevant mentions.
Competitor Analysis: Brand24 lets you track competitors’ mentions and performance. The Comparison Tab shows how you stack up, and this helps you identify gaps or strengths in your strategy.
User-Friendly Dashboard: The intuitive interface displays key metrics like mentions, reach, and sentiment at a glance. It’s easy to navigate, and this makes it accessible for beginners and pros alike.
Multi-Channel Coverage: Brand24 monitors over 25 million sources, including social media (Facebook, Instagram, X, etc.), news, blogs, forums, and podcasts. This broad coverage ensures you capture every relevant mention.
Mobile App: Available for iOS and Android, the app sends instant push notifications for new mentions. This keeps you connected on the go, and it’s perfect for staying responsive.
Integration Capabilities: Brand24 integrates with tools like Slack and Zapier. This streamlines workflows, and it allows you to incorporate monitoring into your existing systems.
Check pricing details: https://brand24.com/pricing/
Competitor |
Pros of Brand24 |
|---|---|
| Meltwater | Brand24’s pricing starts at $149/month, far more affordable than Meltwater’s custom-quoted plans, which often exceed $500/month. Its interface is intuitive, and this ensures quick setup for small businesses.
Brand24 monitors podcasts and newsletters, sources Meltwater doesn’t always cover. On G2, Brand24 scores 4.6/5 from 294 reviews, with users praising its responsive support, often rated higher than Meltwater’s. |
| Brandwatch | Brand24 is budget-friendly at $149/month compared to Brandwatch’s estimated $800+/month for similar features. It offers a 14-day free trial, unlike Brandwatch, and this lets users test without upfront costs.
Brand24’s dashboard is simpler for beginners, ideal for small to medium businesses. Capterra reviews (4.7/5 from 196 users) commend Brand24’s ease of use over Brandwatch’s complex, enterprise-focused platform. |
| Mentionlytics | Brand24 delivers real-time updates on higher plans, outpacing Mentionlytics’ 10-hour update cycle. Its coverage spans podcasts and newsletters, broader than Mentionlytics’ social media focus.
While Brand24’s $149/month is pricier than Mentionlytics’ $58/month, it offers more mentions (2K vs. 5K). G2 users rate Brand24’s support higher (9.5/10), and this gives it an edge for reliable assistance. |
| Hootsuite | Brand24 excels in social listening with advanced sentiment analysis and keyword tracking, surpassing Hootsuite’s basic monitoring, which often requires add-ons. Its $149/month plan includes unlimited users, unlike Hootsuite’s per-user fees ($99-$249/month).
Brand24’s AI insights, like topic analysis, enhance reputation management. Capterra users prefer Brand24’s focused monitoring over Hootsuite’s broader social management tools. |
| Sprout Social | Brand24’s plans start at $149/month, more affordable than Sprout Social’s $249/month plus $199 per user. Social listening is standard across all plans, while Sprout Social charges $999/month for it.
Brand24’s podcast monitoring and real-time alerts are unique. G2 and Capterra reviews (4.5/5) highlight Brand24’s value and quick setup, ideal for cost-conscious teams. |
Competitor |
Cons of Brand24 |
|---|---|
| Meltwater | Brand24’s source coverage is weaker in Asia-Pacific markets, where Meltwater includes platforms like KakaoTalk. Its analytics lack the depth of Meltwater’s enterprise-grade tools, and it misses image analysis capabilities.
Meltwater offers integrated PR features, like journalist outreach, which Brand24 doesn’t. G2 reviews note Meltwater’s stronger global insights, and this makes it better for large organizations. |
| Brandwatch | Brand24 falls short on advanced analytics, like image recognition, and lacks integrations like Google My Business, which Brandwatch supports. Its historical data is limited compared to Brandwatch’s five-year access.
Brandwatch’s customizable dashboards suit complex campaigns, and Brand24’s simpler tools can’t compete. G2 users favor Brandwatch’s depth, which Brand24 struggles to match for enterprise needs. |
| Mentionlytics | Brand24’s $149/month entry plan is costlier than Mentionlytics’ $58/month, and this limits its appeal for tight budgets. Mentionlytics integrates with Hootsuite for seamless social management, which Brand24 lacks.
G2 reviews rate Mentionlytics’ setup as easier, and its 5K mention limit on lower plans outscales Brand24’s 2K. This makes Mentionlytics more attractive for small-scale users. |
| Hootsuite | Brand24 lacks Hootsuite’s social media management features, like post scheduling and inbox tools. Its monitoring focus makes it less versatile for teams needing all-in-one platforms. Hootsuite’s 30-day trial outlasts Brand24’s 14-day one, and this offers more evaluation time.
Capterra reviews praise Hootsuite’s broader functionality, which Brand24’s specialized tools can’t fully replace for comprehensive strategies. |
| Sprout Social | Brand24 offers fewer integrations than Sprout Social, missing support for Shopify or Salesforce. Its reporting is less customizable than Sprout Social’s team performance metrics.
Sprout Social’s 30-day trial includes more features than Brand24’s, and this aids testing. G2 users value Sprout Social’s publishing tools, which Brand24 doesn’t provide, limiting its use for content-focused teams. |
