brightpearl CRM

Retail business management, sales, inventory, and customer engagement.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

brightpearl CRM Overview

  • Updated November 25, 2025

Brightpearl CRM is a retail-focused platform designed to help businesses streamline operations and improve customer relationships. It integrates sales, inventory, purchasing, accounting, and customer management into one centralized system, giving retailers real-time visibility across their business.

By automating workflows and providing detailed insights, Brightpearl enables companies to save time, reduce errors, and focus on growth while delivering a more consistent and personalized customer experience.

Key Features

Order and inventory management : Provide real-time tracking of stock across multiple channels and warehouses, and helps businesses reduce errors and prevent overselling.

Automation workflows : Automate repetitive tasks such as order routing, invoicing, and fulfillment, which saves time and improves overall accuracy in daily operations.

Customer relationship management : Centralize customer data, purchase history, and communication, and allows businesses to deliver more personalized service and strengthen client loyalty.

Accounting and financial reporting : Integrate financial data with sales and inventory, and offers accurate reports that support better decision-making and growth planning.

Omnichannel integration : Connect sales platforms, marketplaces, and physical stores in one system, which ensures consistency and seamless operations across all customer touchpoints.

Price

Pricing Item Details from Official Website / Public Sources
Publicly listed price No fixed pricing tiers shown; pricing is tailored case-by-case.
Unlimited users included Unlimited user accounts included at no extra cost in the deal.
Starting cost (third-party estimate) One source reports a starting price of approx. US $375/month.
Additional costs Setup, onboarding, data migration may incur additional fees.
Quote process Customer must request a demo and customized quote.

Pros

Competitor Pros of Brightpearl CRM
NetSuite Brightpearl is more retail-focused and easier to use, and it provides faster onboarding compared to NetSuite’s complex ERP system, which often requires longer implementation.
Odoo ERP Brightpearl delivers ready-to-use retail features and smoother integrations for multichannel sellers, while Odoo requires more customization and technical expertise to reach similar functionality.
Cin7 Core Brightpearl unifies CRM, inventory, accounting, and order management in a single platform, which reduces reliance on third-party tools compared to Cin7’s modular setup.
Acumatica ERP Brightpearl is more straightforward for retail operations and customer management, and it avoids the steep learning curve associated with Acumatica’s broader ERP functionality.
Zoho CRM Brightpearl focuses strongly on inventory, orders, and omnichannel sales, and it provides a retail operating system advantage that Zoho CRM lacks in its broader business tools.

Cons

Competitor Cons of Brightpearl CRM
NetSuite Brightpearl cannot match NetSuite’s deep financial modules, advanced analytics, and ability to scale for large multinational enterprises with complex structures.
Odoo ERP Brightpearl does not offer the same level of customization or access to an extensive ecosystem of apps that Odoo provides to different industries.
Cin7 Core Brightpearl may be less flexible for advanced supply chain needs and may not provide the same variety of third-party integrations that Cin7 supports.
Acumatica ERP Brightpearl lacks the advanced reporting, project management, and manufacturing tools that Acumatica offers as part of its full ERP solution.
Zoho CRM Brightpearl does not include extensive marketing automation, AI-powered sales features, or the wide suite of business apps available in Zoho’s ecosystem.

Customers' Reviews From Reliable Websites

G2 Review
Trustpilot Review
TrustRadius Review
Capterra Review
Software Advice Review