Broadly

Manage customer relationships, track jobs, schedule tasks, handle billing, and improve client communication efficiency.

Broadly Overview

Broadly is a customer relationship and reputation management platform designed to help service businesses grow and retain clients. It streamlines communication by offering tools for automated messaging, online review collection, and customer feedback.

The platform also supports lead management, scheduling, and payment processing, which allows businesses to improve client satisfaction and build stronger relationships. Overall, Broadly focuses on enhancing visibility, credibility, and long-term customer loyalty for service providers.

Key Features

  • Automated Review Requests : Help businesses collect customer reviews quickly through email and text, which increases online visibility and builds credibility across platforms.
  • Multi-Channel Team Inbox : Centralize customer communication from email, text, Facebook, and Instagram into one inbox that improves response times and customer satisfaction.
  • Social Media Manager : Schedule and publishes posts across multiple platforms with AI-assisted content creation, which strengthens brand presence and saves management time.
  • SEO and Listings Tools : Provide keyword tracking, local search reporting, and citation management that improve search rankings and ensure business details stay consistent online.
  • Appointment and Meeting Scheduler : Simplify customer booking and appointment confirmations, which reduces scheduling errors and makes business interactions more seamless.
  • Customer Engagement Dashboard : Track customer interactions, engagement, and performance data in one place that helps businesses measure success and identify growth opportunities.
  • Digital Ads Reporting : Offer insights into Google and Facebook ad campaigns with keyword and funnel analysis, which guides better decisions and improves return on ad spend.
  • Email and Text Campaigns : Deliver AI-generated campaigns with custom content and tracking features that help businesses maintain consistent engagement and build long-term relationships.

Price

Plan Name Monthly Price Annual Price (25% Discount) Build-Out Fee Key Inclusions (Monthly / Annual)
Standard $249/month $2,249/year (was ~$2,988) $350 Unlimited Contacts; Automated Review Requests; Review Stream Widget Basic (Google & Facebook); SEO reporting on 3 keywords; Multi‑Channel Team Inbox (Facebook, Instagram, website forms via email & SMS); Social Media Manager (post to Google & Facebook, schedule up to 20 posts); Appointment & Meeting Scheduler; Customer Engagement Dashboard; Proof‑of‑Performance Reporting; Email & Phone Support; 24/7 Help Center
Pro $349/month $3,149/year (was ~$4,188) $350 Everything in Standard, plus SEO reporting on 15 keywords; Local Search Grid; Citation Builder; Listings Sync; Multi-Channel Team Inbox with Web Chat; AI-Powered Web Chat; Digital Ads Reporting (Google & Facebook metrics, keyword and ads analysis, campaign funnel creation)
Elite (Most Value) $449/month $4,049/year (was ~$5,338) $350 Everything in Pro, plus Email & Text Campaigns (AI-generated content/images, multi-step campaigns, engagement tracking, SMS campaigns coming soon); Review Stream Widget Pro (custom layouts); Social Media Manager with AI (post to Google, Facebook, Instagram, X, LinkedIn, TikTok; auto-create content/images; auto-create 5 posts from 1 topic; respond to comments; social link tracking; unlimited scheduling)
Enterprise Custom pricing Custom pricing Not specified Tailored solution for all your locations; contact Broadly for quote

Pricing details: https://broadly.com/pricing/

Pros

Competitor Pros of Broadly
Birdeye Broadly offers unlimited users and 24/7 customer support that small teams value. It also includes reputation, messaging, and social tools in one subscription.
Podium Broadly bundles review requests, SMS/email outreach, and social posting in one platform. It delivers consistent pricing for all features rather than charging per interaction.
Reputation Broadly comes with strong local search and review features plus AI-powered messaging. It is easier to set up and more affordable for small service businesses.
NiceJob Broadly combines review automation, social posting, SEO tools, and chat in a single platform. It offers more functions per monthly fee, without separate add-ons.
HubSpot CRM Broadly includes review management, chat, SEO reporting, and social post scheduling in one. It avoids per-user fees, which keeps cost predictable for multi-person teams.

Cons

Competitor Cons of Broadly
Birdeye Broadly offers fewer third-party integrations and lacks the extensive app marketplace that Birdeye offers for broader digital marketing needs.
Podium Broadly does not provide built-in payment processing or text-first lead capture as Podium does, which Podium users may find more streamlined for engagement.
Reputation Broadly’s analytics and enterprise-level reporting remain less mature. Reputation offers deeper business intelligence and support for multi-location analytics.
NiceJob Broadly’s email marketing features feel less flexible. NiceJob offers more polished campaign templates and streamlined customer referral flows.
HubSpot CRM Broadly lacks a free tier or low-cost entry point. HubSpot offers a powerful free plan with scalable marketing, sales, and service tools.

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