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Call Tracking Metrics

AI-powered call tracking and conversation intelligence for marketing attribution

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Call Tracking Metrics Overview

  • Updated January 28, 2026

CallTrackingMetrics (CTM) is a conversation analytics and call tracking platform designed for marketing and sales teams. It connects calls, texts, chats, and forms directly to the campaigns that generated them, enabling closed-loop attribution.

With AI-driven conversation intelligence, workflow automation, and deep CRM and ad platform integrations, CTM helps organizations optimize ad spend, improve lead quality, and convert more conversations into revenue.

Key Features

  • Call Tracking & Attribution: Connect calls, texts, chats, and form fills directly to the campaigns and keywords that generated them.
  • AI Conversation Intelligence: Analyze recordings and transcripts with AskAI for insights, summaries, scoring, and keyword detection.
  • Workflow Automation: Build triggers and if/then logic to automate lead routing, follow-ups, and ad platform conversions.
  • Sales & Contact Center Tools: Use softphone, smart dialer, live coaching, and skill-based routing to close deals faster.
  • Integrations & API: Native integrations with Google Ads, GA4, HubSpot, Salesforce, plus open API, webhooks, and Zapier.

Price

Plan Price Featured
Marketing Lite $65/mo (Billed Annually) / $79/mo (Billed Monthly) + usage Unlimited users, Call & text attribution, Call recording and IVR routing
Marketing Pro $149/mo (Billed Annually) / $179/mo (Billed Monthly) + usage AI conversation intelligence (AskAI), Form tracking with 5,000 submissions, White-label & sub-accounts
Sales Engage $274/mo (Billed Annually) / $329/mo (Billed Monthly) + usage VOIP softphone, Smart Dialer & VoiceAI, Advanced routing and sales dashboards
Enterprise $1999/mo (Billed Annually or Monthly) + usage Dedicated account management, 20 hours professional services, Premium Plus support

Price details: https://www.calltrackingmetrics.com/plans-pricing/

Pros

Competitor

Pros
CallRail Compared to CallRail, CTM offers significantly deeper workflow automation and conversation intelligence. Its flexible triggers, advanced routing, and AI analysis make it better suited for complex sales and agency use cases, while still remaining competitive on entry-level pricing.
Invoca CTM is far more accessible and affordable than Invoca, especially for SMBs and agencies. It provides similar attribution and AI features without requiring enterprise-only contracts, making it easier to adopt and scale without heavy sales involvement.
Nimbata While Nimbata focuses on simplicity, CTM excels in depth and customization. It supports advanced call flows, white labeling, and enterprise-grade integrations, making it a better long-term solution for growing marketing and sales teams.
WhatConverts CTM surpasses WhatConverts in conversation intelligence and sales enablement. Features like AI summaries, smart dialer, and live coaching give sales teams actionable insights beyond basic lead tracking and reporting.
Ringba Compared to Ringba’s affiliate-focused approach, CTM provides a more balanced platform for marketers and sales teams. Its user-friendly interface, CRM integrations, and AI tools make it easier for non-technical teams to generate value quickly.

Cons

Competitor

Cons
CallRail CallRail can feel simpler and more intuitive for small teams, whereas CTM’s depth introduces a steeper learning curve. Users who only need basic call tracking may find CTM more complex than necessary.
Invoca Invoca’s AI models and enterprise reporting can be more refined at the highest scale. Very large enterprises may find Invoca’s bespoke analytics and managed services more tailored than CTM’s self-serve approach.
Nimbata Nimbata’s streamlined setup may appeal to teams wanting fast deployment. CTM requires more configuration to unlock its full power, which can slow down initial onboarding without professional services.
WhatConverts WhatConverts is often perceived as more straightforward and easier to navigate. CTM’s interface, while powerful, has been criticized for navigation complexity when managing large accounts.
Ringba Ringba excels in high-volume call buying and affiliate traffic management. CTM is less specialized in this niche, making it a weaker choice for pure performance marketers focused solely on call arbitrage.

Verified Customer Reviews

  • Trustpilot Review (Rating: 4.4/5): Users frequently praise CTM for robust features and reliable attribution, with some noting a learning curve.
  • Software Advice Review (Rating: 4.6/5): Reviewers highlight enterprise-level reliability, strong integrations, and accurate call tracking.
  • Reddit/r/PPC Review (Rating: 4/5): PPC professionals discuss powerful features but mention occasional softphone performance and usability issues.
  • Capterra Review (Rating: 4.6/5): Customers value affordability compared to competitors and the depth of call scoring and analytics.
  • TrustRadius Review (Rating: 5/5): Users note CTM’s strength in auditing high call volumes with detailed filtering and reporting.