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CallTrack.ai is an all-in-one call tracking and marketing analytics platform designed to help businesses understand, manage, and optimize inbound phone leads.
It combines advanced call tracking, AI-driven analytics, and customizable IVR to attribute calls to campaigns, personalize caller experiences, and improve ROI. The platform supports calls, texts, chats, and form submissions in a unified interface.
| Plan | Price | Featured |
|---|---|---|
| Starter (Monthly) | $50/mo (Billed Monthly) | Basic call tracking, Priority support & updates, Knowledge management access |
| Professional (Monthly) | $500/mo (Billed Monthly) | Lower per-minute rates, Helpdesk & ticketing, Advanced call analytics |
| Enterprise (Monthly) | $2,500/mo (Billed Monthly) | Lowest usage rates, Enterprise-scale reporting, Full knowledge management suite |
| Starter (Annual) | $390/yr (Billed Annually) | Discounted annual pricing, Helpdesk & ticketing, Knowledge management |
| Professional (Annual) | $3,900/yr (Billed Annually) | Advanced user support, Active Directory search, Private projects |
| Enterprise (Annual) | $19,500/yr (Billed Annually) | Enterprise security, External user support, Full platform customization |
Price details: https://calltrack.ai/#pricing
Competitor |
Pros |
|---|---|
| CallRail | Compared to CallRail, CallTrack.ai offers more aggressive pricing at higher volumes and greater flexibility with per-minute rates. Its AI-driven IVR and customizable analytics appeal to businesses that want deeper control over inbound call flows without paying premium small-business markups. |
| CallTrackingMetrics | CallTrack.ai is often simpler to configure than CallTrackingMetrics, with fewer complex workflows to manage. For teams that want fast deployment, centralized communications, and straightforward ROI reporting, CallTrack.ai can feel lighter and easier to operate. |
| Invoca | Invoca focuses heavily on enterprise contracts, while CallTrack.ai provides more accessible entry pricing. This makes CallTrack.ai more attractive to small and mid-sized businesses that need AI call analytics without long-term contracts or custom enterprise negotiations. |
| Nimbata | Compared with Nimbata, CallTrack.ai emphasizes unified communications and IVR-driven call handling. Businesses that want more than attribution—such as call routing, qualification, and team collaboration—may find CallTrack.ai more functionally complete. |
| WhatConverts | While WhatConverts excels at multi-channel attribution, CallTrack.ai stands out with its AI-focused call insights and lower entry pricing. It is well-suited for call-heavy industries that prioritize phone lead quality over broad digital attribution. |
Competitor |
Cons |
|---|---|
| CallRail | Compared to CallRail’s polished interface and extensive documentation, CallTrack.ai can feel less refined. New users may find fewer learning resources and community examples, which can slow onboarding for marketing teams unfamiliar with call tracking tools. |
| CallTrackingMetrics | CallTrackingMetrics offers deeper workflow automation and customization. In comparison, CallTrack.ai may feel limited for highly complex enterprise call centers that require granular logic, advanced scoring models, and extensive API-driven customization. |
| Invoca | Invoca provides stronger enterprise-grade AI and integrations with large ad ecosystems. CallTrack.ai may not match Invoca’s depth in conversation intelligence or its native integrations with major enterprise marketing clouds. |
| Nimbata | Nimbata’s UI and reporting are often considered more modern and marketer-friendly. CallTrack.ai’s dashboard, while functional, may feel more utilitarian and less visually intuitive for teams focused on presentation-ready reports. |
| WhatConverts | WhatConverts excels at cross-channel attribution beyond calls. CallTrack.ai is more call-centric, which can be a drawback for agencies that need equally strong tracking for forms, chats, and multi-touch digital journeys. |
