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ComplyAuto is a cloud-based compliance automation platform designed exclusively for automotive dealerships. It centralizes privacy, cybersecurity, advertising, F&I, HR, EHS, and state-by-state regulatory compliance into one system.
Built by dealers for dealers, ComplyAuto helps organizations reduce risk, avoid fines, streamline audits, and stay compliant with evolving federal and 50-state regulations using automation, AI, and legal expertise.
| Plan | Price | Featured |
|---|---|---|
| Custom Compliance Platform | Contact Sales (Custom Quote) | Privacy & cybersecurity compliance, 50-state regulatory coverage, Dedicated Client Success Manager |
Competitor |
Pros |
|---|---|
| Dealertrack Compliance | Compared to Dealertrack, ComplyAuto offers a broader, all-in-one compliance ecosystem beyond finance documentation. Its unified platform reduces the need for multiple vendors, simplifies workflows, and provides stronger automation across privacy, cybersecurity, HR, and advertising, making it easier for dealerships to manage compliance holistically. |
| ComplyCloud | Unlike ComplyCloud’s more generalized compliance focus, ComplyAuto is purpose-built for automotive dealerships. This specialization results in better state-specific coverage, dealer-focused workflows, and automotive legal expertise, which reduces setup time and improves day-to-day usability for dealer compliance teams. |
| SecureTrust | ComplyAuto stands out against SecureTrust by combining cybersecurity with regulatory, advertising, and HR compliance. While SecureTrust focuses heavily on security controls, ComplyAuto delivers a more balanced solution that aligns legal compliance, operational risk, and dealership-specific requirements in one interface. |
| Ethos Compliance | Compared to Ethos Compliance, ComplyAuto offers deeper automation and AI-driven tools like deal jacket audits and ad scanning. Its cloud-based platform minimizes manual compliance tracking and provides stronger scalability for multi-rooftop dealer groups operating across multiple states. |
| Upstart Dealer Services | While Upstart focuses primarily on lending and finance enablement, ComplyAuto provides a far more comprehensive compliance framework. Dealerships benefit from broader coverage, easier compliance tracking, and reduced reliance on outside consultants or fragmented compliance tools. |
Competitor |
Cons |
|---|---|
| Dealertrack Compliance | Dealers already deeply embedded in the Dealertrack ecosystem may find ComplyAuto requires additional onboarding and integration work. Switching platforms can involve change management challenges, especially for teams accustomed to Dealertrack’s finance-centric workflows and established vendor relationships. |
| ComplyCloud | Compared to ComplyCloud’s simpler pricing transparency, ComplyAuto’s custom-quote model can make upfront cost comparisons more difficult. Smaller dealerships with limited budgets may prefer more predictable, published pricing rather than a tailored enterprise-style sales process. |
| SecureTrust | Organizations seeking a pure-play cybersecurity provider may find ComplyAuto broader than necessary. SecureTrust may offer deeper specialization in certain security controls, whereas ComplyAuto balances security with legal and operational compliance, which may feel less granular for security-only teams. |
| Ethos Compliance | Ethos Compliance may appeal to dealerships looking for lighter-weight compliance tools. ComplyAuto’s extensive feature set can feel complex initially, requiring more training and engagement to fully leverage its automation and AI-driven capabilities. |
| Upstart Dealer Services | For dealerships focused solely on improving financing performance, ComplyAuto may feel outside core priorities. Upstart’s tighter focus on lending innovation can be more directly aligned with sales goals, whereas ComplyAuto emphasizes risk mitigation and regulatory adherence. |
