Home » Auto Repair Software » Auto Dealer Software » Dealer.com Automotive Digital Marketing Solutions
Dealer.com, part of Cox Automotive, provides end-to-end digital marketing and retailing solutions tailored for automotive dealerships. Its platform combines personalized dealership websites, precision advertising, SEO, analytics, and managed marketing services with digital retailing tools.
Leveraging exclusive Cox Automotive data, Dealer.com helps dealers attract in-market shoppers, improve conversion rates, and streamline the online-to-in-store buying journey.
| Pricing Element | Price / Notes | Details |
|---|---|---|
| Official Pricing | Custom / Quote Required | Dealer.com does not publish fixed prices online — you must contact Dealer.com for tailored pricing based on your dealership’s services and package. |
| Typical Monthly Range (Industry Estimate) | ≈ $100 – $500+ / month | Some third‑party market analysts estimate pricing starts roughly in this range before custom adjustments. |
| Custom Contracts | Depends on services chosen | The cost varies widely based on services included (websites, marketing, inventory syndication, advertising, integrations, analytics). |
| Free Trial / Demo | Yes (Demo Available) | Users can request a free demo to see the platform before purchase. |
Competitor |
Pros |
|---|---|
| CDK Global | Compared to CDK Global, Dealer.com excels in digital marketing depth, offering stronger website personalization and consumer-facing advertising tools. Its tight integration with Cox Automotive data gives dealers richer shopper insights and more effective lead generation, while remaining easier for marketing teams to manage without heavy IT involvement. |
| Reynolds and Reynolds | Dealer.com provides more flexible and modern digital marketing capabilities than Reynolds and Reynolds. It focuses heavily on customer experience, fast-loading websites, and omnichannel advertising, making it easier for dealerships to attract and convert online shoppers without relying solely on back-office DMS strengths. |
| VinSolutions | Versus VinSolutions, Dealer.com offers broader managed marketing services and stronger website customization. Its advertising and SEO services are more comprehensive, helping dealerships that want an all-in-one digital marketing partner rather than primarily a CRM-focused solution. |
| Dealertrack | Compared to Dealertrack, Dealer.com stands out in front-end marketing and digital retailing experiences. Dealer.com focuses on driving traffic, engagement, and conversions, while Dealertrack is more transaction and compliance oriented, making Dealer.com better suited for growth-focused marketing strategies. |
| AutoTrader Dealer Solutions | Against AutoTrader Dealer Solutions, Dealer.com provides deeper website control and broader multi-channel advertising beyond marketplace listings. Its managed services and analytics offer dealerships more ownership of their brand and customer journey, rather than relying mainly on third-party marketplace traffic. |
Competitor |
Cons |
|---|---|
| CDK Global | Compared to CDK Global’s tightly integrated DMS ecosystem, Dealer.com may feel less comprehensive for dealerships seeking a single operational backbone. Its strength is marketing rather than deep operational control, which can require dealers to maintain additional systems for inventory, accounting, and dealer management. |
| Reynolds and Reynolds | Unlike Reynolds and Reynolds’ long-established in-store systems, Dealer.com focuses less on fixed operations and internal workflows. Dealerships heavily dependent on traditional DMS-driven processes may find Dealer.com more marketing-centric and less aligned with back-office operational standardization. |
| VinSolutions | Compared to VinSolutions’ CRM-first approach, Dealer.com may require integrations for dealerships prioritizing advanced lead nurturing and sales pipeline management. Some sales teams may find VinSolutions more purpose-built for CRM workflows, while Dealer.com shines more in advertising and website performance. |
| Dealertrack | Dealertrack offers stronger financing, compliance, and transaction processing tools. Dealer.com lacks the same depth in deal structuring and lender integrations, meaning dealerships often need Dealertrack alongside Dealer.com to fully support F&I and compliance-heavy workflows. |
| AutoTrader Dealer Solutions | AutoTrader benefits from massive consumer marketplace traffic, while Dealer.com requires more active marketing investment to drive similar volume. Dealerships relying heavily on third-party listing exposure may find Dealer.com less immediately traffic-rich without complementary marketplace spend. |
