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DealerCenter is a cloud-based dealer management system designed for independent auto dealerships. It combines DMS, CRM, inventory management, BHPH, dealer websites, and integrated customer communications into one platform.
With built-in SMS, email, chat, credit applications, lender access, and mobile apps, DealerCenter helps dealers streamline customer support, sales workflows, and post-sale engagement from a single system.
| Plan | Price |
|---|---|
| Dealer Management System (DMS) | $99/mo (Billed Monthly) |
| Buy Here Pay Here (BHPH) | $50/mo (Billed Monthly) |
| Integrated Accounting | $99/mo (Billed Monthly) |
| Service Bay | $99/mo (Billed Monthly) |
| Bankers Contracts | $3.00/contract |
| eContract Any Deal | $3.00/contract |
| LAW Contracts | $2.25/contract |
| CRM Plus | $99/mo (Billed Monthly) |
| CRM Pro | $199/mo (Billed Monthly) |
| CRM AI Auto Responder | $99/mo (Billed Monthly) |
| J.D. Power Values Desktop | $74/mo (Billed Monthly) |
| J.D. Power Values Mobile | $74/mo per mobile device (Billed Monthly) |
| Kelley Blue Book | $64/mo (Billed Monthly) |
| Black Book Desktop | $64/mo (Billed Monthly) |
| Black Book Mobile | $64/mo per user (Billed Monthly) |
| Black Book PowerSport | $64/mo (Billed Monthly) |
| Manheim Market Report (MMR) | $64/mo (Billed Monthly) |
| MAX Digital | Call For Pricing |
| AutoCheck Subscription | Call For Pricing |
| AutoCheck Full Report | $10/report |
| NMVTIS | $0.25/report |
| Online Ad Post Premium | $50/mo (Billed Monthly) |
| Deal Driver | $50/mo (Billed Monthly) |
| Premium Website | $99/mo (Billed Monthly) |
| Premium Pro Website | $125/mo (Billed Monthly) |
| Experian Credit Report | $4.00/report + $3.40/FICO (Requires $24.99/mo subcode fee) |
| Equifax Credit Report | $5.35/report + $3.90/FICO (Requires $40/mo subcode + $15/mo monitoring fee) |
| TransUnion Credit Report | $5.70/report + $3.25/FICO (Requires $15.95/mo subcode fee) |
| Prequal Pro | $50/mo (Billed Monthly) |
| Experian OFAC Report | $0.25/report |
| Equifax OFAC Report | $0.30/report |
| TransUnion OFAC Report | $0.50/report |
| Automated Adverse Action | $1.69/report |
| Precise ID with KIQ | $2.00/pull |
Price details: https://www.dealercenter.com/pricing/
Competitor |
Pros |
|---|---|
| Dealertrack DMS | DealerCenter is significantly more affordable and easier for independent dealers to adopt. It offers bundled CRM, customer communication, and mobile tools without the long contracts and enterprise complexity that Dealertrack typically requires. |
| RouteOne | Unlike RouteOne’s finance-focused platform, DealerCenter provides a full DMS and CRM with built-in customer messaging, inventory, and BHPH tools, reducing the need for multiple disconnected systems. |
| Frazer DMS | DealerCenter delivers more advanced CRM, integrated texting, chat, and digital marketing tools, making customer support and lead engagement more robust than Frazer’s simpler accounting-first approach. |
| Auto/Mate | DealerCenter is cloud-native and mobile-first, offering easier remote access, faster onboarding, and stronger built-in customer communication features compared to Auto/Mate’s more traditional setup. |
| Reynolds & Reynolds | DealerCenter is far more cost-effective and flexible, especially for small to mid-sized dealerships, while still delivering strong CRM, reporting, and customer interaction capabilities. |
Competitor |
Cons |
|---|---|
| Dealertrack DMS | DealerCenter may lack some OEM-specific workflows and deep franchise reporting that Dealertrack offers, making it less ideal for large franchised dealership groups. |
| RouteOne | For dealers primarily focused on complex lender integrations and captive finance programs, RouteOne may offer deeper finance-network specialization than DealerCenter. |
| Frazer DMS | Frazer’s simpler interface can be easier for very small dealers, whereas DealerCenter’s broader feature set may feel overwhelming during initial setup. |
| Auto/Mate | Auto/Mate provides stronger fixed-ops and service department depth, while DealerCenter is more sales- and CRM-centric in its customer support tooling. |
| Reynolds & Reynolds | Large enterprise dealers may find DealerCenter less customizable at scale compared to Reynolds’ highly tailored, enterprise-grade dealership ecosystems. |
