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DealerClick DMS is a cloud-based dealer management system built for independent auto, RV, motorcycle, and powersports dealerships. It combines inventory management, desking, CRM, BHPH/LHPH financing, dealer websites, and reporting into a single platform.
Designed to be affordable and easy to use, DealerClick emphasizes mobility, compliance, and integrations with lenders, credit bureaus, and industry partners.
| Plan | Price | Featured |
|---|---|---|
| DealerClick DMS | Custom Quote (Contact Sales) | All-in-one DMS platform, BHPH/LHPH support, No long-term contracts |
Competitor |
Pros |
|---|---|
| DealerCenter | Compared to DealerCenter, DealerClick is often more affordable for independent dealers and bundles more features into a single platform. Users highlight its simpler interface and faster onboarding, especially for BHPH dealers who want desking, payments, and collections tightly integrated without paying for multiple add-ons. |
| Reynolds & Reynolds | DealerClick offers a lighter, cloud-first alternative to Reynolds & Reynolds, with less complexity and lower cost. Independent dealers benefit from quicker setup, mobile access, and fewer long-term commitments, making it more flexible for smaller operations. |
| CDK Global | Versus CDK Global, DealerClick is easier to use and better suited for non-franchise dealerships. Its pricing model and focus on essential features reduce overhead, while still supporting financing models like BHPH and rent-to-own. |
| AutoManager | DealerClick provides a more modern UI and stronger integrations than AutoManager. Dealers often prefer DealerClick for its built-in CRM, lender access, and website tools, reducing the need for third-party software. |
| Frazer | Compared to Frazer, DealerClick delivers broader functionality in a single system, including dealer websites and advanced credit tools. Its cloud-based design and mobile management give it an edge for dealerships that need remote access and scalability. |
Competitor |
Cons |
|---|---|
| DealerCenter | DealerClick may lack some of DealerCenter’s deeper accounting and OEM-focused integrations. Larger dealerships that require advanced accounting workflows or franchise-level reporting might find DealerClick less comprehensive. |
| Reynolds & Reynolds | Compared to Reynolds & Reynolds, DealerClick does not offer the same enterprise-grade depth or long-established ecosystem. Very large or franchise dealerships may miss certain legacy tools and highly specialized modules. |
| CDK Global | DealerClick is more focused on independent dealers, so it may not fully match CDK Global’s extensive franchise OEM integrations. Dealership groups with complex, multi-rooftop needs may find limitations. |
| AutoManager | While more modern, DealerClick can require initial training to fully utilize its desking and BHPH features. AutoManager’s simpler scope may feel easier for very small dealerships with minimal processes. |
| Frazer | DealerClick’s broader feature set can feel heavier than Frazer for dealers who only need basic inventory and sales tracking. Some users may find Frazer faster to master for very small, cash-only operations. |
