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Dealerware is a dealership mobility and fleet management platform designed to streamline courtesy vehicles, rentals, valet, test drives, and subscriptions. Built with a mobile-first approach, it automates contracts, insurance verification, toll and fuel recovery, and customer communication.
Dealerware helps dealerships reduce operational costs, improve customer experience, and centralize fleet operations within a single, OEM-integrated platform.
Dealerware pricing based on available public information — official pricing is not fully published, and exact costs usually require contacting sales.
| Pricing Element | Price / Notes | Details |
|---|---|---|
| Starting Price (Reported) | ≈ $10 per month | Some software directories list a starting point of $10/month, but this is likely a placeholder or minimal package estimate, not an official published fee. |
| Subscription Model | Monthly subscription | Pricing is reported as subscription‑based rather than usage‑based. |
| Free Trial | Yes (varies) | Some listings mention a free trial available, but details aren’t clear from official sources. |
| Free Version | No confirmed free version | Most sources indicate no free forever plan. |
| Quote Required for Full Pricing | Yes | Dealerware’s official site and vendor information emphasize requesting a demo or quote for exact pricing. |
Competitor |
Pros |
|---|---|
| TSD Loaner | Compared to TSD, Dealerware offers a more modern mobile-first experience with faster contracting and stronger OEM integrations. Its unified platform reduces the need for multiple tools, and built-in toll and fuel recovery helps dealerships offset costs more effectively with less manual effort. |
| Fleetio | While Fleetio is strong in general fleet maintenance, Dealerware is purpose-built for dealerships. It better supports courtesy, valet, and test-drive workflows, integrates directly with OEM systems, and focuses on customer experience rather than just internal fleet operations. |
| RentWorks | Dealerware is easier to use and faster to deploy than RentWorks, with mobile contracting and real-time verification. Its single-platform approach eliminates fragmented systems, helping dealership staff complete contracts in seconds rather than minutes. |
| LoanerTrack | Compared to LoanerTrack, Dealerware provides deeper automation, connected car capabilities, and advanced analytics. It scales better for multi-rooftop dealer groups and offers stronger revenue recovery features beyond basic loaner tracking. |
| CDK Service | Dealerware is more flexible and mobility-focused than CDK Service modules. It delivers a smoother customer-facing experience, faster mobile workflows, and dedicated fleet optimization features without being tied to a broader, more complex DMS ecosystem. |
Competitor |
Cons |
|---|---|
| TSD Loaner | Dealerships familiar with TSD may find Dealerware’s pricing less transparent since it is quote-based. Smaller dealers with minimal loaner needs may feel the platform’s advanced features exceed their immediate requirements. |
| Fleetio | Compared to Fleetio’s publicly listed pricing, Dealerware’s enterprise model can feel less accessible. Businesses outside automotive retail may also find Dealerware too specialized for non-dealership fleet use cases. |
| RentWorks | RentWorks users transitioning to Dealerware may need change management due to new mobile workflows. The platform’s dealership focus means fewer traditional rental-only features some rental-heavy operations expect. |
| LoanerTrack | LoanerTrack can be simpler for very small operations. Dealerware’s broader feature set and analytics may introduce unnecessary complexity for dealerships managing only a handful of courtesy vehicles. |
| CDK Service | Dealers deeply embedded in CDK’s ecosystem may require additional integration planning. Dealerware operates as a standalone platform, which can mean parallel workflows during initial rollout. |
