Exploding Topics is a powerful SEO and market research tool that identifies emerging trends and keywords before they become mainstream.
By analyzing data from search engines, social media, and online platforms, it helps businesses, marketers, and content creators discover high-potential topics for content strategies, optimize SEO efforts, and stay ahead of competitors. With an intuitive interface and extensive database, it’s ideal for spotting opportunities early.
Trends Database: Gives access to over 770,000 trends across 31+ categories such as tech, marketing, and health. Filters by growth rate, time period, or industry make targeted research simple.
Trend Tracking: Monitors chosen trends with detailed metrics like 15 years of history, search volume, and growth patterns. This shows how strong a trend is and whether it’s likely to last.
Trend Analysis: Explains why a trend is rising by showing correlations with related topics and a breakdown of popular channels such as Pinterest or LinkedIn. This context supports better strategic choices.
Trending Products: Spotlights products gaining momentum, with data on sales, top sellers, and consumer interest. Perfect for e-commerce brands and creators looking to ride market waves.
Trending Startups: Highlights new startups with details on funding, staff size, and social media reach. Investors and entrepreneurs can discover promising companies early.
Meta Trends: Groups related subtopics into visual clusters that reveal broader market patterns. These clusters help uncover niche opportunities inside larger themes.
Trend Forecasting: Uses AI (in premium plans) to predict growth for the coming year. Businesses can plan in advance and move faster on emerging opportunities.
Weekly Newsletter: Sends curated trend updates every Tuesday. Subscribers stay informed without needing to search manually.
Instant Trend Alerts: Delivers real-time notifications when new trends surface. Quick alerts give users a head start over competitors.
API Access: Available on Business and Enterprise plans to integrate trend data directly into other platforms. This supports advanced workflows and custom analyses.
Reports Library: Provides detailed research reports on selected trends. Businesses and researchers get deeper insights for long-term planning.
My Projects: Lets users organize saved trends into project folders for specific clients or campaigns. This keeps research structured and efficient for teams.
| Plan | Monthly Cost | Key Features Included |
|---|---|---|
| Entrepreneur | $39 | Trends database, 100 tracked trends, 10 analyses, trending products, meta trends, channel breakdown |
| Investor | $99 | Everything above plus 500 trends tracked, 100 analyses, startups, forecasting, CSV export |
| Business | $249 | Everything above plus 2,000 trends, 500 analyses, trend reports, API access |
Competitor |
Pros of Exploding Topics |
|---|---|
| Google Trends | Exploding Topics offers a more curated and automated trend discovery experience than Google Trends, which requires manual search term input and data interpretation. Its proprietary algorithm aggregates data from multiple sources, including social media and online forums, and this provides a broader view of emerging trends across platforms.
The platform’s trends database, with over 770,000 topics, allows users to filter by category and growth rate, and this enables more targeted research. Additionally, Exploding Topics provides trend forecasting and channel breakdowns, which help users anticipate future growth and identify where trends are gaining traction. |
| AnswerThePublic | Exploding Topics excels in identifying emerging trends across a wider range of industries compared to AnswerThePublic, which primarily focuses on autocomplete data for keyword suggestions. Its trends database and meta trends feature offer deeper insights into market dynamics, and this supports strategic planning for content creators and businesses.
The platform’s ability to track trending products and startups provides unique value for e-commerce and investors, which AnswerThePublic lacks. Exploding Topics also includes a weekly newsletter and instant trend alerts, and these keep users updated without manual searches. |
| BuzzSumo | Exploding Topics stands out for its focus on early trend detection compared to BuzzSumo, which emphasizes social media engagement and viral content analysis. Its AI-driven algorithm identifies trends up to a year in advance, and this gives users a head start in niche markets.
The platform’s pricing, starting at $39/month, is more affordable than BuzzSumo’s plans, which range from $199 to $999/month. Exploding Topics also offers a comprehensive trends database and trend forecasting, which provide actionable insights for SEO and product development, unlike BuzzSumo’s broader content focus. |
| Search Atlas | Exploding Topics provides a simpler, more accessible interface for trend discovery compared to Search Atlas, which is a comprehensive SEO platform with a steeper learning curve. Its focus on emerging trends across industries, including trending products and startups, caters to a broader audience, including entrepreneurs and investors, whereas Search Atlas is tailored for SEO professionals.
The lower entry price of $39/month makes Exploding Topics more budget-friendly than Search Atlas’s plans, which start at $99/month. The weekly newsletter and trend alerts also enhance its usability for quick insights. |
Competitor |
Cons of Exploding Topics |
|---|---|
| Google Trends | Exploding Topics lacks the flexibility of Google Trends, which allows users to compare up to five search terms and customize queries for specific regions or timeframes. As a paid tool starting at $39/month, it is less accessible than Google Trends, which is entirely free.
Exploding Topics also has less transparency about its data sources compared to Google Trends, which relies solely on Google’s reliable search data, and this may raise concerns about accuracy for some users. |
| AnswerThePublic | Exploding Topics is less focused on detailed keyword research compared to AnswerThePublic, which provides a visual map of autocomplete suggestions grouped by user intent. Its trend analyses are limited (e.g., 10 analyses in the Entrepreneur plan), whereas
AnswerThePublic offers unlimited searches in higher tiers for as low as $49/month. The platform’s interface can feel less intuitive for users seeking specific keyword insights, and this makes AnswerThePublic a better choice for content creators prioritizing long-tail keywords. |
| BuzzSumo | Exploding Topics has a narrower focus on trend discovery compared to BuzzSumo, which offers robust tools for content analysis, influencer identification, and competitor monitoring across social platforms. Its lack of backlink analysis and limited integration options, such as no API in lower-tier plans, reduce its versatility compared to BuzzSumo’s comprehensive feature set.
For users needing in-depth social media insights, Exploding Topics may feel less robust, and this could limit its appeal for PR teams. |
| Search Atlas | Exploding Topics lacks the advanced SEO capabilities of Search Atlas, which includes tools like the Keyword Gap Analyzer and AI-powered content optimization. Its trend-focused approach may not suffice for users needing a full SEO workflow, and this makes Search Atlas more suitable for digital marketers.
The platform’s limited API access (only in Enterprise plans) and absence of features like local SEO heatmaps or content planning tools reduce its functionality compared to Search Atlas’s all-in-one approach. |
