Home » Customer Support Software » Front Customer Service platform
Front is a modern customer service and operations platform designed to combine human support with trustworthy AI automation. It centralizes email, chat, SMS, and social channels into a unified workspace, enabling teams to collaborate behind the scenes while delivering fast, personalized customer experiences.
Front emphasizes ease of use, flexible workflows, and AI-assisted productivity at scale.
| Plan | Price |
|---|---|
| Starter (up to 10 seats) | $25/seat/mo (Billed Annually) |
| Professional (up to 50 seats) | $65/seat/mo (Billed Annually) |
| Enterprise | $105/seat/mo (Billed Annually) |
Price details: https://front.com/pricing
Competitor |
Pros |
|---|---|
| Zendesk | Compared to Zendesk, Front offers a more intuitive, email-like interface that requires significantly less training. Teams benefit from faster onboarding, easier collaboration through shared inboxes, and more transparent workflows. Front also gives greater flexibility to customize customer journeys without heavy reliance on administrators or costly professional services. |
| Intercom | Front provides stronger collaboration and internal visibility than Intercom, especially for complex, high-touch support. Its shared inbox, comments, and drafts allow teams to work together without disrupting customers. Pricing is also more predictable for support-heavy teams, while still offering powerful AI features with clear human control. |
| Freshdesk | Front stands out against Freshdesk with a cleaner, more modern workspace focused on speed and ownership. Agents can manage conversations across channels without rigid ticket structures, improving productivity. Front’s AI tools are deeply embedded into daily workflows, making automation and insights easier to adopt and trust. |
| Help Scout | While Help Scout is simple, Front offers far greater scalability and automation. Teams gain advanced workflows, omnichannel support, and AI-driven assistance without sacrificing usability. Front is better suited for growing organizations that need collaboration, analytics, and customization beyond basic email-based customer support. |
| Gorgias | Compared to Gorgias, Front is more versatile outside of ecommerce use cases. It supports a broader range of industries with flexible workflows, deeper collaboration tools, and more robust analytics. Front’s AI and automation capabilities also extend beyond retail-focused scenarios, making it suitable for complex service operations. |
Competitor |
Cons |
|---|---|
| Zendesk | Compared to Zendesk, Front lacks some deeply mature enterprise ticketing features such as highly granular SLA configurations and extensive marketplace apps. Very large organizations with rigid IT governance may find Zendesk’s ecosystem and long-standing enterprise tooling better suited for extremely complex, global support operations. |
| Intercom | Front is less specialized than Intercom when it comes to proactive in-app messaging and product-led growth use cases. Teams focused heavily on onboarding nudges, behavioral targeting, and marketing-style chat campaigns may find Intercom’s customer engagement tools more advanced out of the box. |
| Freshdesk | Front’s pricing is generally higher than Freshdesk for teams that only need basic ticketing. Smaller support teams with simple workflows may find Freshdesk more cost-effective, as Front’s value is best realized when collaboration, omnichannel communication, and AI-driven automation are core requirements. |
| Help Scout | For very small teams, Front can feel more complex than Help Scout. The added power of workflows, AI tools, and omnichannel support introduces configuration overhead that may be unnecessary for teams seeking a minimal, lightweight email support solution with fewer advanced capabilities. |
| Gorgias | Front does not offer the same depth of native ecommerce integrations as Gorgias. Shopify-centric teams that rely on order data, refunds, and revenue-driven automation may need additional integrations or custom work to match the ecommerce-specific workflows Gorgias provides by default. |
