Funnel Leasing

Manage leads, track inquiries, and guide customers through rental funnel stages efficiently.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Funnel Leasing Overview

  • Updated November 26, 2025

Funnel Leasing is a rental business CRM designed to streamline the entire leasing process, from managing leads and tracking inquiries to converting prospects into tenants. It helps property managers and leasing teams organize communication, monitor progress across different funnel stages, and automate routine tasks.

With its structured approach, Funnel Leasing improves efficiency, enhances the customer experience, and supports data-driven decisions that lead to higher occupancy rates and stronger tenant relationships.

Key Features

  • Renter-centric CRM : A unified guest card stores all renter interactions and history, which ensures consistent communication and eliminates duplication across properties.
  • Omnichannel communication : Email, SMS, voice, and chat are managed in one system, and all conversations are logged to deliver seamless engagement with prospects.
  • AI-powered leasing assistant : An intelligent virtual agent answers inquiries across channels, captures preferences, and updates guest cards before handing prospects to live leasing staff.
  • Automated leasing workflows : The platform automates follow-ups, reminders, and scheduling, which reduces manual work and ensures prospects move through the funnel on time.
  • Reporting and analytics : Built-in dashboards provide detailed insights on performance and operations, and managers can use the data to optimize marketing and leasing strategies.
  • Secure enterprise platform : SOC II compliance, single sign-on access, and PMS integration create a safe environment that supports scalability without disrupting existing processes.

Price

Plan Price What’s Included / Notes
Essentials US $2.05 per unit/month Core renter-centric CRM, omni-channel communications, AI message suggestions.
Intelligence US $3.70 per unit/month Adds generative AI features (voice AI, advanced workflows) on top of core CRM.
Full Funnel US $6.20 per unit/month Full feature set including PMS integration maintenance fees; setup fees excluded.
Setup / Integration Not listed as fixed rate Website mentions setup fees are excluded and depend on scale.

Pros

Competitor Pros of Funnel Leasing
Entrata Funnel Leasing offers a renter-centric CRM and AI-powered leasing assistant, and it unifies all communication channels in one intuitive interface that empowers staff.
AppFolio Property Manager Funnel Leasing streamlines leasing workflows with intelligent automation and virtual leasing agent features, and it focuses heavily on enhancing the renter experience.
BoldTrail Funnel Leasing provides deeper property management integrations and AI workflows that proactively guide prospects through each stage—features BoldTrail lacks.
BoomTown Funnel Leasing combines CRM, voice, email, SMS, and online leasing in a single platform and includes AI tools that enhance leasing efficiency and customer engagement.
Innago Funnel Leasing supports multifamily portfolios with advanced automations, AI-lead management, and enterprise-grade reporting that surpasses Innago’s simpler tools.

Cons

Competitor Cons of Funnel Leasing
Entrata Funnel Leasing may involve a more complex implementation process and could lack Entrata’s broader property management accounting depth and tenant services.
AppFolio Property Manager Funnel Leasing’s pricing may scale higher for larger portfolios, and it might not include the full suite of back-office features that AppFolio offers.
BoldTrail Funnel Leasing may not offer as extensive real estate brokerage branding tools or customizable public-facing websites that BoldTrail provides.
BoomTown Funnel Leasing may require more technical setup and may not match BoomTown’s strong marketing services or lead-generation campaign support.
Innago Funnel Leasing is built for larger, multifamily operations and may be less accessible in terms of cost and simplicity for small landlords or independent users.

Customers' Reviews From Reliable Websites

G2 Review
Software Advice Review
Capterra Review