Hotjar

Heatmaps: Visualize where users click, scroll, or move their mouse on a page. The data shows which elements attract attention and which get ignored, guiding layout and CTA improvements.
Session Recordings: Replay real user sessions to see how people navigate your site. Friction points like hesitation or abandonment become visible, and filters let you focus on device type or behavior.
Surveys: Collect direct feedback through on-site or link-based questionnaires. You can ask about needs or pain points, while AI tools help design and summarize surveys for faster insights.
Feedback Polls: Use customizable pop-ups to capture opinions in real time. They measure satisfaction or frustration on specific elements, with options like NPS polls to assess loyalty.
Conversion Funnels: Track how users move through steps like checkout or sign-up. Drop-off points are highlighted, and pairing with recordings helps identify and fix barriers to conversion.
Form Analysis: Review how users complete forms and spot fields that cause delays or abandonment. Optimizing forms increases completion rates for leads or sales.
User Interviews (Engage): Automates scheduling, recruitment, and recording of user interviews. Teams can take timestamped notes during sessions for quick action on feedback.
Trends: Displays behavior metrics such as clicks or visits over time. Filters and comparisons reveal patterns, and insights can be added to dashboards for continuous tracking.
Integrations: Connects Hotjar with tools like Google Analytics, HubSpot, and Jira. These links combine behavioral data with analytics and streamline tasks like bug reporting or campaign management.
Dashboards and Highlights: Dashboards offer charts and summaries of key metrics, while Highlights save snippets from heatmaps or recordings. Both tools help teams organize findings and prioritize improvements.