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InterActive DMS

Affordable cloud-based dealer management software for independent used car dealerships

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

InterActive DMS Overview

  • Updated January 25, 2026

InterActive DMS is a cloud-based dealer management system built for independent used car dealerships. It centralizes inventory tracking, customer management, desking, sales calculations, forms printing, and reporting.

Designed to be intuitive and fast, the platform supports Buy Here Pay Here, leasing, and rent-to-own models, helping dealers streamline daily operations with predictable pricing and unlimited user licenses.

Key Features

  • Inventory Management: Track vehicles with floor planning, reconditioning details, options, photos, and live website integration.
  • Customer Management: Store detailed customer profiles with references, insurance data, ZIP code support, privacy letters, and live OFAC checks.
  • Desking & Sales Calculations: Manage cash, wholesale, outside finance, Buy Here Pay Here, leasing, and rent-to-own deals with fast entry screens.
  • Forms Printing: Print plain or pre-printed forms and create custom form packs across multiple printers.
  • Reports & Letter Writer: Generate operational reports and standardized customer communications.
  • Electronic Document Management: Scan, retain, and organize dealership documents digitally.

Price

Plan Price Featured
Platform Subscription $200/month (Billed Monthly) Unlimited user licenses, Cloud-based access, Includes up to 5 legal/custom forms per year
Professional Services $150/hour Custom configuration support, Training services, Advanced setup assistance
Website Hosting $100/month (Billed Monthly) Dealer website hosting, SEO-optimized structure, Integrated with DMS inventory
Inventory Feeds $50/month (Billed Monthly) Automated listings, Autotrader and major marketplace feeds, Inventory synchronization

Price details: https://www.interactivedms.com/pricing/

Pros

Competitor

Pros
DealerCenter InterActive DMS is often more affordable for small independent dealers, offering unlimited users at a flat rate. Its simpler interface reduces training time compared to DealerCenter’s broader but more complex feature set, making it easier for lean teams to adopt quickly.
Dealertrack DMS Compared to Dealertrack, InterActive DMS has significantly lower monthly costs and fewer long-term contract constraints. It focuses on core dealership workflows without the enterprise-level complexity that can overwhelm smaller used car operations.
Frazer DMS InterActive DMS provides stronger cloud-based accessibility, allowing dealers to work from anywhere. While Frazer is known for simplicity, InterActive adds more robust leasing and rent-to-own modules suited for diverse independent dealer models.
AutoManager (DeskManager) InterActive DMS offers a more predictable pricing structure with unlimited licenses, whereas AutoManager pricing can scale with users. This makes InterActive appealing for growing dealerships that want cost control without sacrificing functionality.
RouteOne Unlike RouteOne’s primary focus on credit applications and lender connectivity, InterActive DMS delivers a full operational DMS. Dealers benefit from having inventory, sales, and customer management in a single, unified platform.

Cons

Competitor

Cons
DealerCenter DealerCenter offers deeper lender integrations and third-party marketplace connections. InterActive DMS may feel more limited for dealerships that rely heavily on advanced financing networks or extensive add-on ecosystems.
Dealertrack DMS Compared to Dealertrack’s enterprise-grade analytics and OEM integrations, InterActive DMS lacks some advanced reporting and manufacturer-focused tools, which may be a drawback for larger or franchise-style operations.
Frazer DMS Frazer is known for its extremely lightweight setup. InterActive DMS, while still user-friendly, can require more initial configuration and occasional paid professional services for customization.
AutoManager (DeskManager) AutoManager provides more modern UI updates and mobile-friendly experiences. InterActive DMS, being Windows-focused, may feel dated to dealers seeking a more contemporary interface design.
RouteOne RouteOne excels in lender communication and digital credit workflows. InterActive DMS does not match the same depth in real-time lender integrations, which could limit efficiency for finance-heavy dealerships.

Verified Customer Reviews

  • Capterra (Rating: 1/5): Users highlight basic functionality but note limited modern features and mixed support experiences.
  • Slashdot (Rating: Not specified): Reviews emphasize the system’s simplicity and speed for managing inventory and dealership operations.
  • SourceForge (Rating: Not specified): Feedback focuses on reliability for day-to-day dealer workflows and straightforward setup.
  • SoftwareWorld (Rating: Not specified): Reviews mention improved efficiency in sales reporting and customer management.
  • CrowdReviews (Rating: Not specified): Users note decent sentiment scores with room for improvement in engagement and feature depth.