Keap

Keap helps small businesses manage leads, automate sales, and organize customer relationships.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Keap Overview

  • Updated December 9, 2025

Keap is a customer relationship management (CRM) software designed to support small businesses in managing contacts, streamlining sales, and automating marketing tasks. It provides tools for lead capture, appointment scheduling, invoicing, and email campaigns, which help business owners save time and stay organized.

By combining CRM, marketing, and sales automation in one platform, Keap makes it easier for teams to build stronger customer relationships and drive consistent growth.

Key Features

  • CRM : Collect lead and customer data in one place, create audience segments, and personalize communication based on contact type.
  • Automation : Set up workflows that handle repetitive tasks, send reminders, and follow up with customers automatically.
  • Email & Text : Send email broadcasts and text messages, manage replies, and track engagement to improve customer communication.
  • Pipeline : Organize deals visually, track progress in sales stages, and forecast revenue with a clear sales pipeline.
  • Landing Pages : Create customizable pages that capture leads, promote offers, and connect directly to the CRM.
  • Payments : Accept payments online, send invoices, and track transactions in one connected system.
  • Appointments : Allow customers to book time directly with you, sync schedules, and reduce no-shows.
  • Reporting : Access detailed reports on sales, campaigns, and customer activity to make smarter business decisions.

Price

Plan Price Users & Contacts Key Inclusions
Keap CRM (Base) $249/month (annual billing)($2,988/year)OR $299/month (monthly billing) 2 users, 1,500 contacts (scales up with more contacts) CRM, Automation, Email & Text, Sales Pipeline, Landing Pages, Payments, Appointments, Reporting

Check Pricing details: https://keap.com/pricing

Pros

Competitor Pros of Keap
HubSpot CRM Keap has simpler pricing that doesn’t require many paid features. It bundles sales, marketing, and payments in one platform.
Zoho CRM Keap includes built-in payments, appointments, and SMS, which Zoho may lack in core plans. It avoids heavy reliance on multiple Zoho add-ons.
ActiveCampaign Keap uses straightforward contact-based pricing while covering pipeline, payments, and messaging. It saves setup time.
Pipedrive Keap combines marketing automation, invoicing, and messaging in one place. Pipedrive is pipeline-focused only.
Freshsales Keap handles email, SMS, payments, and appointments together. Freshsales may require separate tools for some of that.

Cons

Competitor Cons of Keap
HubSpot CRM HubSpot offers a generous free plan and deeper marketing analytics. Keap has no free tier and limits features unless you pay more.
Zoho CRM Zoho gives highly flexible customization and integrations at lower cost. Keap can feel rigid and more expensive for similar capabilities.
ActiveCampaign ActiveCampaign offers more advanced email and marketing automation layering. Keap’s automation is simpler and less customizable.
Pipedrive Pipedrive is more intuitive and easier to learn with a cleaner pipeline UI. Keap has more features, which can feel cluttered.
Freshsales Freshsales provides built-in calling and a free tier. Keap does not include calling by default and lacks a free option.

Verified Customer Reviews

G2 Review
Dreamgrow Review
TechRadar Review
Reddit Review
Gartner Review