- CRM : Collect lead and customer data in one place, create audience segments, and personalize communication based on contact type.
- Automation : Set up workflows that handle repetitive tasks, send reminders, and follow up with customers automatically.
- Email & Text : Send email broadcasts and text messages, manage replies, and track engagement to improve customer communication.
- Pipeline : Organize deals visually, track progress in sales stages, and forecast revenue with a clear sales pipeline.
- Landing Pages : Create customizable pages that capture leads, promote offers, and connect directly to the CRM.
- Payments : Accept payments online, send invoices, and track transactions in one connected system.
- Appointments : Allow customers to book time directly with you, sync schedules, and reduce no-shows.
- Reporting : Access detailed reports on sales, campaigns, and customer activity to make smarter business decisions.
Keap
Keap helps small businesses manage leads, automate sales, and organize customer relationships.
Updated February 27, 2026
Keap Overview
Keap is a customer relationship management (CRM) software designed to support small businesses in managing contacts, streamlining sales, and automating marketing tasks. It provides tools for lead capture, appointment scheduling, invoicing, and email campaigns, which help business owners save time and stay organized.
By combining CRM, marketing, and sales automation in one platform, Keap makes it easier for teams to build stronger customer relationships and drive consistent growth.
Key Features
Pricing
| Plan | Price | Users & Contacts | Key Inclusions |
|---|---|---|---|
| Keap CRM (Base) | $249/month (annual billing)($2,988/year)OR $299/month (monthly billing) | 2 users, 1,500 contacts (scales up with more contacts) | CRM, Automation, Email & Text, Sales Pipeline, Landing Pages, Payments, Appointments, Reporting |
Check Pricing details: https://keap.com/pricing
Pros
| Competitor | Pros of Keap |
|---|---|
| HubSpot CRM | Keap has simpler pricing that doesn’t require many paid features. It bundles sales, marketing, and payments in one platform. |
| Zoho CRM | Keap includes built-in payments, appointments, and SMS, which Zoho may lack in core plans. It avoids heavy reliance on multiple Zoho add-ons. |
| ActiveCampaign | Keap uses straightforward contact-based pricing while covering pipeline, payments, and messaging. It saves setup time. |
| Pipedrive | Keap combines marketing automation, invoicing, and messaging in one place. Pipedrive is pipeline-focused only. |
| Freshsales | Keap handles email, SMS, payments, and appointments together. Freshsales may require separate tools for some of that. |
Cons
| Competitor | Cons of Keap |
|---|---|
| HubSpot CRM | HubSpot offers a generous free plan and deeper marketing analytics. Keap has no free tier and limits features unless you pay more. |
| Zoho CRM | Zoho gives highly flexible customization and integrations at lower cost. Keap can feel rigid and more expensive for similar capabilities. |
| ActiveCampaign | ActiveCampaign offers more advanced email and marketing automation layering. Keap’s automation is simpler and less customizable. |
| Pipedrive | Pipedrive is more intuitive and easier to learn with a cleaner pipeline UI. Keap has more features, which can feel cluttered. |
| Freshsales | Freshsales provides built-in calling and a free tier. Keap does not include calling by default and lacks a free option. |
Reviews
- appypieautomate.ai Review: The reviewer explains that Keap brought client management, follow-ups, and payments into one place without overwhelming features. Automated follow-ups send appointment reminders automatically, and integrations with accounting software and email marketing tools sync existing systems so operations run smoothly.
- Trustpilot Review (Rating: 1.2/5): Multiple reviewers slam Keap for a “terrible user interface,” “painful limitations,” and unreliable tools such as a contract page that “works one minute and not the next.” Others accuse the company of forcing sign-ups, sending accounts to collections after cancellation attempts, and delivering customer service that matches what one person called a “sad Keap experience.”
- Reddit r/CRM: One commenter argues that it offers strong value for small businesses, citing support for “10K contacts and 3-5 users for under $450/month and no set up fee,” especially compared to HubSpot’s quoted $4K setup and $800–1K monthly costs. Another participant who chose ActiveCampaign later regretted the decision and wished they had gone with it instead.
- Gartner Review (Rating: 4.3/5): A customer service manager calls it an “all in one software that keeps your business streamlined and growing” and praises how easily it updates lead notes and builds email campaigns that convert leads into customers. A performance technology specialist finds the CRM usable but points out clear opportunities to improve the user experience.
- encharge.io Review: This review labels Keap a solid option for sales-first teams that want built-in payments, pipelines, and automation in one platform, yet criticizes the $299/month price for 1,500 contacts and calls the email tools “clunky” and “half-baked.” It argues that teams focused primarily on advanced email automation may feel they pay CRM-level fees for features that do not fully deliver.
