Klaviyo

Help retail businesses to manage customer data and automate marketing campaigns.

Klaviyo Overview

Updated November 26, 2025

Klaviyo is a powerful CRM and marketing automation platform designed for retail and e-commerce businesses. It helps companies build stronger customer relationships by collecting and analyzing data from multiple channels, including email, SMS, and online stores.

With advanced segmentation, predictive analytics, and personalized messaging, Klaviyo enables businesses to deliver targeted campaigns that increase engagement, drive sales, and build long-term customer loyalty.

Key Features

Customer Data Platform : Collect and unifies customer data from multiple sources, which allows businesses to create personalized campaigns and understand customer behavior more deeply.
Advanced Segmentation : Create highly targeted customer segments based on real-time activity and historical data, which ensures relevant and effective communication.
Email and SMS Automation : Automate communication across email and SMS channels with customizable flows and triggers, which improves customer engagement and retention.
Predictive Analytics : Use data models to predict customer behavior such as churn or future purchases, which helps businesses plan proactive marketing strategies.
Personalization Tools : Enable dynamic content, product recommendations, and personalized messaging, which increase customer loyalty and drive higher conversion rates.
Integration Ecosystem : Connect with over 350 e-commerce and marketing tools, which makes it easier for businesses to sync data and streamline workflows.

Price

Plan	Starting Price	Key Inclusions / Notes
Free	$0 per month	– Up to 250 active profiles – 500 email sends/month – 150 SMS/MMS credits/month – Built-in dashboards, email support (first 60 days), generative AI, segmentation
Email (Base)	Starts at $45/month	– 15,000 emails/month – Customer profiles, integrations (350+), dashboards, email support, multi-channel segmentation, AI content
Email + SMS (Bundle)	Starts at $60/month	– 15,000 emails + 1,250 SMS/MMS credits/month – All features of Email plan with added SMS channel

Check Pricing details: https://www.klaviyo.com/pricing

Pros

Competitor	Pros of Klaviyo
Omnisend	Klaviyo offers deeper segmentation and predictive analytics that help tailor campaigns more precisely and boost engagement.
ActiveCampaign	Klaviyo integrates more tightly with e-commerce platforms and its email/SMS flows are better optimized for retail use.
Mailchimp	Klaviyo delivers stronger automation, better personalization, and richer analytics that give clearer insight into customer behavior.
Drip	Klaviyo provides a more robust customer data platform and easier integration with Shopify stores for unified messaging.
Brevo (Sendinblue)	Klaviyo handles both email and SMS with advanced targeting and predictive tools that send more relevant messages to customers.

Cons

Competitor	Cons of Klaviyo
Omnisend	Omnisend often comes at a lower cost and includes product reviews features by default that might save money and setup time.
ActiveCampaign	ActiveCampaign adds CRM features and flexible workflow control at lower tiers, which might suit growth-stage businesses.
Mailchimp	Mailchimp tends to be easier for beginners and has a simpler interface with broader built-in design tools.
Drip	Drip may offer a leaner pricing model and simpler feature set, so it might feel more approachable for small stores.
Brevo (Sendinblue)	Brevo offers a more generous free plan and more affordable tiers, which may attract budget-conscious small businesses.

Customers' Reviews From Reliable Websites

Reddit Review