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Mailchimp

A marketing platform for creating, sending, and analyzing email campaigns and automations.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Mailchimp Overview

  • Updated August 14, 2025

Mailchimp is an all-in-one marketing platform designed for businesses to manage email campaigns, automations, and customer relationships. It offers tools for creating professional emails, segmenting audiences, and analyzing campaign performance with detailed analytics.

Features include customizable templates, landing pages, social media integrations, and automation workflows. Mailchimp supports businesses of all sizes in building brand presence, engaging customers, and driving sales through targeted marketing strategies.

Key Features

  • Email Marketing Tools: Create professional emails using customizable templates or HTML, with a drag-and-drop editor to design engaging campaigns that align with your brand.
  • Marketing Automation: Build dynamic workflows with triggers, branches, and actions to deliver personalized emails based on subscriber behavior, such as purchases or signups.
  • Audience Segmentation: Target specific groups using advanced segmentation based on location, engagement, purchase history, or demographics for more relevant campaigns.
  • Campaign Manager: Manage multichannel marketing (email, social, SMS) with a calendar, comprehensive reports, and send-time optimization for better engagement.
  • Analytics and Reporting: Track open rates, click-through rates, conversions, and revenue with real-time reports and integrate with Google Analytics for deeper insights.
  • E-commerce Integrations: Sync data from platforms like Shopify and WooCommerce to create targeted campaigns based on customer purchase behavior.
  • Creative Assistant: AI-powered tool that analyzes brand assets to suggest visually appealing email designs, ensuring consistent branding.
  • Signup Forms: Use Form Builder, Embedded Forms, or Subscriber Pop-ups to create and customize forms that grow your audience and align with your website.
  • Landing Pages: Design and share landing pages to promote products or capture leads, ideal for short-term marketing goals.
  • Social Media Integration: Promote and share Instagram posts in email campaigns or create organic posts and ads to reach audiences on social platforms.
  • SMS Marketing: Send personalized text messages to engage subscribers, manage SMS audiences, and purchase credits for campaigns (available in select markets).
  • Website Builder: Create and host simple e-commerce websites to showcase products and drive traffic, ideal for small businesses.
  • A/B Testing: Test multiple email variations (headlines, images, content) to identify the most effective combinations for higher engagement.
  • Multivariate Testing: Advanced testing (Premium plan) to experiment with multiple variables simultaneously for optimizing campaign performance.

Price

Plan Starting Price (for 500 contacts) Highlights
Free $0/month (up to 500 contacts) Basic features; limited to 1,000 sends/month or 500/day.
Essentials $13/month for 500 contacts Includes 10× email sends vs. contacts, email support (24/7 chat & email), A/B testing, and basic automation.
Standard (Recommended “Best value”) $20/month for 500 contacts (14-day free trial available) Adds advanced segmentation, behavioral targeting, dynamic content, up to 200-step marketing automation flows, generative AI tools, popup forms, custom-coded templates, and 24/7 support.
Premium $350/month for 10,000 contacts Offers unlimited seats & audiences, priority phone support, migration assistance, customer success manager, advanced analytics, and more.

 

Pricing details: https://mailchimp.com/pricing/marketing/

Pros

Competitor

Pros of Mailchimp
Constant Contact Mailchimp offers a robust free plan with up to 500 contacts and 1,000 monthly email sends, ideal for startups, unlike Constant Contact, which lacks a free plan.

Its drag-and-drop email builder is more intuitive, and it provides advanced social media integrations, allowing users to manage Facebook and Instagram ads directly. Mailchimp’s deliverability rates are also generally higher, ensuring emails reach inboxes effectively.
Brevo Mailchimp’s email builder surpasses Brevo’s in ease of use and customization, offering a wider range of templates. Its social media tracking provides more accurate reporting, and it supports landing pages, postcards, and surveys, which Brevo lacks.

Mailchimp’s consistent deliverability outperforms Brevo’s fluctuating rates, which makes it a reliable choice for businesses prioritizing email performance.
HubSpot Mailchimp is more affordable for small businesses, with pricing starting lower than HubSpot’s higher-cost plans. Its interface is simpler, making it easier for beginners to create campaigns without a steep learning curve. Mailchimp’s free plan includes core features, unlike HubSpot’s limited free tier, offering better value for startups and small teams.
ActiveCampaign Mailchimp provides a more user-friendly interface for beginners compared to ActiveCampaign’s complex platform. It offers a broader range of marketing channels, including landing pages, social posts, and ads, while ActiveCampaign focuses heavily on automation and CRM. Mailchimp’s free plan is more accessible for testing core features.
Moosend Mailchimp’s brand recognition and extensive template library give it an edge over Moosend. Its all-in-one platform includes landing pages, surveys, and social ads, which Moosend lacks. Mailchimp’s integration with over 300 apps, including Shopify and Google Analytics, provides greater flexibility for businesses seeking a comprehensive marketing solution.

Cons

Competitor

Cons of Mailchimp
Constant Contact Mailchimp’s pricing scales steeply as contact lists grow, making it less cost-effective for larger businesses compared to Constant Contact’s more predictable pricing. Its customer support is slower, often relying on standard responses, while Constant Contact offers superior live chat and phone support.
Brevo Mailchimp is more expensive than Brevo, especially for larger contact lists, and requires an online store setup for SMS marketing, unlike Brevo’s straightforward SMS capabilities. Brevo’s automation workflows are more advanced, allowing for more complex A/B testing scenarios.
HubSpot Mailchimp’s CRM functionality is limited compared to HubSpot’s robust CRM and account-based marketing features, which are better suited for B2B businesses. Its free plan is less feature-rich than HubSpot’s for advanced users, and it lacks HubSpot’s comprehensive inbound marketing tools.
ActiveCampaign Mailchimp’s automation features are less advanced than ActiveCampaign’s, which offers more granular workflows and an Automation Map for visualizing complex flows. It also lacks ActiveCampaign’s SMS and website messaging capabilities, limiting multichannel automation options.
Moosend Mailchimp’s free plan is restrictive, offering fewer contacts and emails than Moosend’s generous free tier (2,500 subscribers, 15,000 emails). Its customization options are limited on lower plans, and Moosend provides dynamic content and AI-powered suggestions at a lower cost.

Customers' Reviews From Reliable Websites

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