- Call Tracking: Track inbound and outbound calls across online and offline campaigns with full attribution.
- Marketing Attribution: Understand which channels, keywords, and campaigns drive phone leads and revenue.
- Speech Analytics: Use AI and speech recognition to analyse conversations at scale for insights and trends.
- User Journey Tracking: View every customer touchpoint, from first visit to call and conversion.
- Advanced Call Handling: IVR, call routing, whisper, recording, and missed call alerts.
- Integrations: Native integrations with Google, Facebook, HubSpot, Salesforce, and more.
Mediahawk Call Tracking Software
AI-powered UK call tracking and marketing attribution software
Updated February 27, 2026
Mediahawk Call Tracking Software Overview
Mediahawk is a leading UK-based call tracking and marketing analytics platform used by over 4,000 marketers. It provides AI-powered insights into inbound and outbound calls, marketing attribution, and customer journeys across online and offline channels.
With robust integrations, advanced call handling, and dedicated support, Mediahawk helps businesses confidently measure ROI, optimise campaigns, and improve sales performance.
Key Features
Pricing
| Plan | Price | Featured |
|---|---|---|
| Starter | £179/mo (Billed Annually) / £199/mo (Billed Monthly) | Unlimited users, Call tracking & marketing attribution, Conversion tracking (calls, forms, chat) |
| Professional | £269/mo (Billed Annually) / £299/mo (Billed Monthly) | Sales Matching, Advanced attribution & call handling, Dedicated account manager |
| Enterprise | POA (Custom Quote) | Custom onboarding & support, API & webhooks, Reduced rates for high call volumes |
Price details: https://www.mediahawk.co.uk/pricing/
Pros
Competitor |
Pros |
|---|---|
| CallRail | Compared to CallRail, Mediahawk offers deeper UK-focused telecom coverage, more granular call attribution, and stronger offline tracking. Its Client Excellence Programme and hands-on support provide a more consultative experience, making it easier for UK marketers to confidently optimise spend and understand true ROI. |
| Infinity Call Tracking | Mediahawk is often considered easier to use than Infinity, with clearer reporting and onboarding. It also provides more inclusive plans with unlimited users and extensive integrations, reducing friction for marketing teams that need quick insights without heavy technical setup. |
| WhatConverts | Versus WhatConverts, Mediahawk excels in advanced call handling, speech analytics, and enterprise-grade support. UK businesses benefit from local numbers, compliance, and tailored onboarding, making it more suitable for complex, multi-channel attribution use cases. |
| CallTrackingMetrics | Mediahawk provides more straightforward pricing and a less cluttered interface than CallTrackingMetrics. Its focus on actionable insights, rather than configuration-heavy workflows, makes it appealing to marketers who prioritise clarity, speed, and dependable support. |
| Delacon | Compared to Delacon, Mediahawk offers stronger UK market expertise, more transparent plans, and a wider range of built-in marketing integrations. Its AI-driven speech analytics and dedicated account management deliver greater value for data-driven optimisation. |
Cons
Competitor |
Cons |
|---|---|
| CallRail | Mediahawk is generally more expensive at entry level than CallRail, which may deter small businesses. Call charges and add-ons can also increase total cost, whereas CallRail’s simpler bundles may be more predictable for low-volume users. |
| Infinity Call Tracking | Infinity may offer more flexibility for highly technical enterprise teams. Mediahawk’s structured plans and managed approach can feel restrictive for organisations that prefer extensive self-configuration and developer-led customisation. |
| WhatConverts | WhatConverts includes broader non-call lead tracking by default. Mediahawk, while strong in calls, may require add-ons or higher tiers for businesses heavily focused on forms, chats, and non-telephony conversions. |
| CallTrackingMetrics | Mediahawk lacks some of the workflow automation and in-platform CRM-style features found in CallTrackingMetrics. Teams wanting advanced automation across messaging and calls may find Mediahawk comparatively limited. |
| Delacon | Delacon supports more global enterprise deployments out of the box. Mediahawk is heavily UK-centric, which may be a limitation for organisations needing large-scale international call tracking across many regions. |
Reviews
- G2 Review (Rating: 3.7/5): One small-business reviewer calls Mediahawk “the best call tracking software” and values the ability to track phone calls from ads, especially with AdSense and Google integrations that simplify access to customer data. Another marketer uses it to see which blog posts drive phone enquiries and adjusts content strategy accordingly, though they note setup feels complicated and extra numbers increase costs, and one user mentions occasional missing caller information.
- fitgap.com Review: The review highlights strong integrations with Google Analytics, Google Ads, and CRM systems that place call conversion data directly into existing dashboards. Mediahawk also delivers visitor-level tracking through dynamic number insertion, which helps teams connect specific pages and keywords to phone conversions, but the write-up flags limited global number availability and concerns about pricing transparency and scalability.
- featuredcustomers.com Review: Customer testimonials describe Mediahawk as transformative, with one Google PPC specialist praising Speech Analytics for pinpointing which keywords drive conversions. A head of marketing reports that full visibility into responses improved campaign effectiveness, and a case study notes a 75% increase in inbound enquiries after using the call tracking platform.
