Moz is a comprehensive SEO tool designed to boost your website’s search engine performance. It offers features like keyword research to identify high-value terms, rank tracking to monitor your standings, and detailed site audits to uncover technical issues.
Additionally, Moz provides competitor analysis to benchmark your performance and actionable insights to optimize content, helping businesses and marketers improve visibility and drive organic traffic effectively.
Keyword Explorer: Finds high-value keywords with data on volume, difficulty, CTR, and Priority Score. Suggests related keywords and shows SERP features.
Link Explorer: Analyzes backlink profiles with metrics like DA, PA, total links, referring domains, and Spam Score. Link Intersect reveals domains linking to competitors but not you.
Site Crawl: Runs weekly technical audits to detect broken links, duplicates, redirect errors, and missing metadata. Provides prioritized fixes for better site health.
Rank Tracker: Monitors keyword rankings over time on desktop and mobile. Supports location tracking, competitor comparisons, and visibility scores.
On-Page Grader: Scores individual pages for keyword optimization. Reviews titles, meta tags, and relevance with actionable suggestions.
Keyword Gap Tool: Compares your rankings with up to three competitors. Highlights keywords they rank for but you don’t.
Custom Reports: Creates branded, automated reports covering rankings, crawls, and backlinks. Can be scheduled for weekly or monthly delivery.
Domain Overview: Gives a quick SEO snapshot with DA, Brand Authority, top keywords, and backlinks. Works for your site or competitors.
MozBar (Extension): Free Chrome tool showing DA, PA, Spam Score, and on-page SEO data while browsing. Useful for quick audits.
Fresh Web Explorer: Tracks brand mentions, keywords, and backlinks across blogs, forums, and news in real time. Supports outreach and link-building.
Check pricing details: https://moz.com/products/pro/pricing
Competitor |
Pros of Moz |
|---|---|
| Ahrefs | Moz offers a more affordable entry point with its Starter plan at $49/month compared to Ahrefs’ Lite plan at $99/month, and this makes it ideal for freelancers and small businesses. Its user-friendly interface and clear dashboards simplify data presentation, which benefits SEO newcomers. Moz’s unique Domain Authority and Brand Authority metrics provide insights into site and brand strength, which Ahrefs does not offer. Additionally, Moz’s 30-day free trial is more generous than Ahrefs’ $7 seven-day trial, and this allows thorough feature exploration. |
| SEMrush | Moz’s pricing starts at $49/month, much lower than SEMrush’s Pro plan at $117.33/month (annual billing), which makes it more accessible for budget-conscious users. Its simpler interface appeals to beginners who find SEMrush’s extensive features complex. Moz’s focus on core SEO tools, like Domain Authority and site audits, delivers reliable data with a gentler learning curve. The 30-day free trial also outshines SEMrush’s seven-day trial, which gives users ample testing time. |
| Majestic | Moz provides a wider range of SEO tools, including keyword research, rank tracking, and site audits, whereas Majestic focuses mainly on backlink analysis. This all-in-one approach suits users needing comprehensive solutions. Moz’s interface is more intuitive than Majestic’s, which some find less user-friendly. Moz’s pricing, starting at $49/month, aligns with Majestic’s Lite plan but offers more features, and this provides better value for general SEO needs. |
| Serpstat | Moz delivers more reliable and comprehensive data, especially in backlink analysis and Domain Authority metrics, which Serpstat’s smaller database cannot match. Its polished interface enhances user experience for both beginners and professionals. Moz’s pricing, starting at $49/month, is competitive with Serpstat’s entry-level plans but offers higher crawl limits and robust features. The 30-day free trial also surpasses Serpstat’s limited trial, which allows users to test its full capabilities. |
| Ubersuggest | Moz offers a more robust feature set, including advanced backlink analysis, Domain Authority, and site audits, compared to Ubersuggest’s basic tools for beginners. Its data is more accurate and comprehensive, which benefits professional users. Moz’s Starter plan at $49/month provides more features than Ubersuggest’s $97/month premium plan, and this offers better value for scaling businesses. Additionally, Moz’s professional interface and 30-day free trial allow thorough exploration. |
Competitor |
Cons of Moz |
|---|---|
| Ahrefs | Moz’s keyword database, with 1.25 billion keywords, is smaller than Ahrefs’ 28.7 billion, which limits the depth of keyword suggestions. Its backlink database is less extensive, and this reduces its effectiveness for detailed link analysis. Moz lacks traffic estimate data, unlike Ahrefs, which hinders competitive analysis. Additionally, Moz’s advanced features are less comprehensive, and this makes it less suitable for large agencies needing in-depth insights. |
| SEMrush | Moz’s keyword database is significantly smaller than SEMrush’s 26.3 billion, which restricts keyword research capabilities. It lacks a content marketing platform, unlike SEMrush, which includes tools for content creation and PPC analysis. Moz’s competitor analysis is less robust, and this limits insights into competitors’ strategies. SEMrush’s higher-tier plans also offer more data and projects, which makes it better suited for larger teams. |
| Majestic | Moz’s backlink analysis is less comprehensive than Majestic’s, which boasts a larger index and unique metrics like Trust Flow and Citation Flow. Users focused solely on link-building may find Moz’s backlink data lacking, and this could require additional tools. Moz also lacks Majestic’s historical backlink data, which is valuable for long-term analysis. Its interface, while user-friendly, may feel less specialized for advanced link analysis. |
| Serpstat | Moz’s pricing, starting at $49/month, can be higher than Serpstat’s more affordable entry-level plans for small businesses. Its keyword research tool is less comprehensive, and this limits its ability to provide in-depth PPC or competitor keyword insights compared to Serpstat. Moz also lacks Serpstat’s PPC research tools, which are useful for paid campaigns. Some users may find Serpstat’s interface more modern, despite Moz’s polish. |
| Ubersuggest | Moz’s pricing is higher than Ubersuggest’s free version or $97/month premium plan, which makes it less accessible for beginners or those with tight budgets. Its keyword research limits are stricter, and this can frustrate users needing extensive data. Ubersuggest’s simpler dashboard may appeal more to novices, as Moz’s interface is geared toward professionals. Moz also lacks Ubersuggest’s focus on content ideas. |
