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Nimbata Call Tracking Software

Next-generation call tracking and conversation intelligence for marketing attribution

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Nimbata Call Tracking Software Overview

  • Updated January 18, 2026

Nimbata is a next-generation call tracking and conversation intelligence platform designed for marketers, agencies, and growing businesses. It connects inbound calls to campaigns, keywords, and revenue using dynamic number insertion, AI-powered transcription, and workflow automation.

With per-answered-call pricing, deep integrations, and white-label capabilities, Nimbata helps teams optimize ad spend, qualify leads faster, and prove marketing ROI.

Key Features

  • Call Attribution: Tie every inbound call to its exact source, including channel, campaign, keyword, and landing page.
  • Conversation Intelligence: AI-powered call transcription, summaries, sentiment analysis, and keyword spotting.
  • Dynamic Number Insertion: Track visitors across sessions and pages with a single line of code.
  • Call Flow Builder: Create advanced routing based on location, time, intent, and campaign rules.
  • Workflows & Analytics: Automate actions and generate custom dashboards and reports from call data.
  • Integrations & API: Native integrations with Google Ads, GA4, HubSpot, Salesforce, Slack, Zapier, and more.

Price

Plan Price Feature
Agency $120/mo (Billed Annually) / $149/mo (Billed Monthly) + additional usage Unlimited projects, Advanced call flows & geo routing, Salesforce integration & API access
Marketing $80/mo (Billed Annually) / $89/mo (Billed Monthly) + additional usage Form tracking, Additional workflows, CRM & Slack integrations
Pro $35/mo (Billed Annually) / $39/mo (Billed Monthly) + additional usage Call recordings & greetings, Google Analytics (GA4) integration, Email notifications
Entry Free + additional usage Offline & online call tracking, Pre-built marketing reports, Spam call filtering

Price details: https://www.nimbata.com/pricing

Pros

Competitor

Pros
CallRail Nimbata offers more transparent per-answered-call pricing, which can be significantly more cost-effective for long or high-quality calls. Its workflow automation and white-label options are stronger for agencies, while setup remains simple enough for non-technical marketers compared to CallRail’s more rigid pricing tiers.
CallTrackingMetrics Compared to CallTrackingMetrics, Nimbata is easier to use and faster to deploy, especially for small teams and agencies. The interface is cleaner, reporting is more intuitive, and per-call pricing avoids the complexity and higher baseline costs often associated with CallTrackingMetrics’ feature-heavy plans.
Invoca Nimbata is far more accessible in terms of pricing and onboarding than Invoca, which targets enterprise customers. Marketers benefit from similar attribution and AI insights without long contracts, high minimum spends, or heavy reliance on sales-led implementations.
WhatConverts Nimbata excels in advanced call intelligence and workflow automation, while maintaining competitive pricing. Agencies managing PPC and SEO campaigns gain deeper keyword-level attribution and AI-driven insights compared to WhatConverts’ more lead-centric but less conversation-focused approach.
CallFire Unlike CallFire, which focuses heavily on outbound calling and SMS, Nimbata is purpose-built for inbound marketing attribution. It provides richer analytics, native ad platform integrations, and clearer ROI reporting for performance marketers.

Cons

Competitor

Cons
CallRail CallRail may feel more polished for basic call tracking and has broader brand recognition. Teams looking for extremely simple, plug-and-play tracking with minimal configuration might find Nimbata’s advanced workflows and options slightly overwhelming at first.
CallTrackingMetrics While easier to use, Nimbata does not yet match the sheer depth of omnichannel analytics and contact-center features available in CallTrackingMetrics, which may matter for very large teams managing inbound and outbound operations at scale.
Invoca Enterprises that require highly customized AI models, guaranteed SLAs, and extensive professional services may find Invoca better suited. Nimbata focuses more on self-serve growth teams rather than bespoke enterprise deployments.
WhatConverts WhatConverts provides broader multi-lead tracking across calls, forms, and chats in a single view. Nimbata, while strong in calls and forms, is more call-centric and may require integrations for teams heavily focused on non-call leads.
CallFire Businesses prioritizing outbound campaigns, mass texting, or voice broadcasting may find CallFire more suitable. Nimbata’s strengths are inbound attribution and analytics, not large-scale outbound communication workflows.

Verified Customer Reviews

  • Trustpilot Review (Rating: 4.0/5): Users highlight strong functionality but mixed experiences with support and UX.
  • G2 Review (Rating: 4.7/5): Praised for ease of setup, fast learning curve, and accurate call attribution.
  • Capterra Review (Rating: 4.7/5): Customers appreciate cost savings from per-answered-call pricing and solid reporting.
  • Software Advice Review (Rating: 4.7/5): Reviewers frequently mention intuitive dashboards and responsive onboarding support.
  • GetApp Review (Rating: 4.7/5): Users value ease of use, reliable tracking, and helpful customer service.