Nowsta

Nowsta

Streamline hiring, scheduling, time tracking, payroll, and communication for hourly and gig workers.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Nowsta Overview

  • Updated August 12, 2025

Nowsta is a cloud-based workforce management platform designed for businesses to streamline hiring, scheduling, time tracking, payroll, and communication for hourly, gig, and temporary workers. It offers AI-powered automation, real-time analytics, and integrations with payroll systems like ADP and Paychex.

Trusted by industries like hospitality and events, Nowsta enhances operational efficiency, reduces labor costs, and improves workforce engagement with mobile accessibility and customizable reporting.

Key Features

  • Scheduling: Easy creation, management, and assignment of employee shifts streamline operations. User-friendly interface enables managers to track availability, communicate changes, and prevent conflicts, with AI-powered automation reducing scheduling time by up to 80%.
  • Time Tracking: Employee clock-in/out via mobile devices with GPS-enabled check-in and image verification ensures accuracy. Integration with scheduling compares actual versus scheduled hours for precise payroll and labor law compliance.
  • Payroll Integration: Seamless connection with third-party payroll providers like ADP and Paychex exports time and attendance data, calculates salaries, and manages overtime, simplifying payroll processes and reducing errors.
  • Communication Tools: Real-time communication through SMS reminders, notifications, and mobile app updates for shift changes, job requests, or event details boosts employee engagement by 35%.
  • Reporting and Analytics: Customizable reports and real-time insights into labor costs, employee productivity, and scheduling efficiency support data-driven decisions to optimize operations.
  • On-Demand Talent Marketplace: Connection to a nationwide pool of vetted hourly workers enables rapid hiring for temporary, gig, or flex roles, often filling positions in minutes.
  • Calendar Management: Centralized calendar with color-coded visuals organizes events and shifts, with integration to event planning software preventing double bookings and tracking staff availability.
  • Fintech Solutions: Expense tracking, invoicing, and payroll tools streamline financial management, allowing expense categorization, professional invoice generation, and financial health monitoring.
  • Employee Management: Centralized management of employee records, certifications, preferences, and applicant profiles organizes contact information and skills for efficient workforce coordination.
  • Mobile Accessibility: Mobile app for employees to view shifts, receive updates, and clock in/out offers flexibility, though limited full admin access on mobile for managers handling scheduling and communication.

Price

  • Starter: $2.50-$3.00/user/month, basic scheduling, time tracking, payroll integration. Best for freelancers.
  • Professional: $3.00-$4.00/user/month, advanced scheduling, analytics, communication tools. Best for small teams.
  • Enterprise: $6.00-$8.00/user/month, custom features, multi-location support, robust reporting. Best for mid-sized and large teams.

Pricing details: Not publicly available. Contact Nowsta directly for details, and also can try a demo: https://nowsta.com/demo

Pros

Competitor

Pros of Nowsta
Deputy Nowsta excels with its on-demand talent marketplace, connecting businesses to a nationwide pool of vetted hourly workers, which Deputy lacks in scale. Its AI-powered scheduling reduces time by up to 80%, so it offers faster automation than Deputy’s tools.

Nowsta’s seamless payroll integrations (e.g., ADP, Paychex) streamline processes, and its mobile app enhances employee engagement by 35% with real-time shift updates, thus surpassing Deputy’s communication features. Also, Nowsta’s focus on event and hospitality industries provides tailored functionality.
When I Work Nowsta’s strength lies in its robust talent marketplace and real-time analytics, which provide deeper insights into labor costs and scheduling efficiency compared to When I Work’s simpler reporting.

Nowsta’s mobile app offers superior employee accessibility for shift management, and its fintech tools, like expense tracking and invoicing, add financial management capabilities absent in When I Work. Customer reviews praise Nowsta’s ease of use and responsive support, giving it an edge for dynamic staffing needs.
Homebase Nowsta outperforms Homebase with its AI-driven automation, cutting scheduling time significantly, and its talent marketplace for rapid hiring of gig workers, which Homebase doesn’t emphasize.

Nowsta’s advanced reporting and payroll integrations provide more comprehensive workforce management than Homebase’s basic tools. Reviews highlight Nowsta’s excellent customer support and industry-specific features for catering and events, so it would be a better fit for businesses needing such help.

Cons

Competitor

Cons of Nowsta
Deputy Nowsta’s mobile app lacks full administrative functionality that requiring web access for certain tasks like on-site shift edits, whereas Deputy offers more robust mobile admin tools.

Deputy’s pricing is often more transparent, starting at $2.50/user/month, while Nowsta’s pricing requires contacting the vendor, potentially complicating budgeting. Some reviews note Deputy’s broader industry compatibility, as Nowsta’s focus on hospitality and events may limit its appeal for other sectors.
When I Work Nowsta’s limited mobile app admin features can be a drawback compared to When I Work, which provides more comprehensive mobile management for coordinators. When I Work’s pricing (starting at $1.50/user/month) is generally lower and clearer than Nowsta’s, which varies and isn’t publicly listed.

Customer reviews occasionally mention Nowsta’s payroll calculation errors, while When I Work is praised for reliable time-tracking accuracy, so it might be a safer choice for some small businesses.
Homebase Nowsta’s pricing can be higher (estimated $2.50-$8.00/user/month) compared to Homebase’s free basic plan and lower-cost premium options ($20/month for unlimited users). Homebase’s simpler interface may appeal to small businesses with basic needs, while Nowsta’s complex features can overwhelm smaller teams.

Some users report Nowsta’s customer service as inconsistent, particularly for payroll issues, whereas Homebase is noted for reliable support and ease of use.

Customers' Reviews From Reliable Websites

Glassdoor Review
Getapp Review
Capterra Review
G2 Review
Software Advice Review