QuickBooks Online

QuickBooks Online manages accounting, invoicing, payroll, expense tracking, and financial reporting for businesses.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

QuickBooks Online Overview

  • Updated December 30, 2025

QuickBooks Online is a cloud-based accounting software designed for small to medium-sized businesses. It streamlines financial tasks with features like invoicing, expense tracking, payroll management, and real-time financial reporting.

Users can automate bookkeeping, manage cash flow, and integrate with apps for enhanced functionality. Accessible on multiple devices, it offers scalability with plans tailored to business needs, ensuring efficient financial management and tax compliance.

Key Features

  • Invoicing: Create, send, and schedule professional invoices, with options for recurring invoices and payment reminders to streamline billing and improve cash flow.
  • Expense Tracking: Categorize and track business expenses by connecting bank accounts or uploading receipts, simplifying financial organization and tax preparation.
  • Payroll Management: Automate payroll calculations, tax filings, and direct deposits, with scalable plans (Core, Premium, Elite) for businesses of varying sizes.
  • Financial Reporting: Generate real-time reports like profit and loss, balance sheets, and cash flow statements to monitor business performance and make informed decisions.
  • Bank Reconciliation: Automatically sync bank and credit card transactions to ensure accurate books, with AI-driven categorization to reduce manual work.
  • Inventory Management: Track stock levels, set low-stock alerts, and manage inventory updates in real-time, ideal for businesses with physical products (Plus and Advanced plans).
  • Time Tracking: Log employee or contractor hours within the platform, integrating with payroll for accurate payments (Essentials, Plus, and Advanced plans).
  • Multi-Currency Support: Send invoices and record transactions in different currencies, adjusting reports for international clients (Essentials, Plus, and Advanced plans).
  • Mobile App Access: Manage finances on the go with the QuickBooks Online mobile app, available for iOS and Android, including mileage tracking and receipt capture.
  • Third-Party Integrations: Connect with apps like TurboTax, CRM software, and payment processors to customize workflows and enhance functionality.
  • AI-Powered Automation: Utilize AI agents to automate bookkeeping tasks, detect inconsistencies, and provide tailored financial insights based on business data.
  • Live Expert Assisted: Access one-on-one guidance from QuickBooks experts for setup, bookkeeping, or ongoing support, with a free 30-day trial for new users.
  • Mileage Tracking: Automatically track business-related mileage via the mobile app, ensuring accurate expense deductions for tax purposes.
  • QuickBooks Payments: Accept online payments through invoices with instant deposit options, enhancing payment collection efficiency.
  • Cloud-Based Access: Access financial data from any device with an internet connection, with automatic backups to Intuit’s secure servers.

Price

Plan Name Regular Price Promo Price (3 Months) Users Allowed Key Features
Simple Start $38/mo $19/mo 1 user + accountant Smart expense organization (via Intuit Assist), automated bookkeeping, 5 free ACH transfers/month for bills.
Essentials $75/mo $37.50/mo 3 users + accountant Includes all Simple Start features, plus Accounting Agent (auto post transactions), Payments Agent (strategies to get paid faster), recurring invoices.
Plus (Customer Favorite) $115/mo $57.50/mo 5 users + accountant Includes Essentials features, plus AI-powered reconciliation, Customer Agent (lead prioritization), profit & loss insights, anomaly detection, budgeting.
Advanced $275/mo $137.50/mo 25 users + accountant Includes Plus features, plus Finance Agent (KPI & planning), Project Management Agent, custom user permissions, custom report builder, advanced analytics.

Check pricing details: https://quickbooks.intuit.com/pricing/

Pros

Competitor Pros of QuickBooks Online
Xero QuickBooks Online offers more built‑in bookkeeping automation and advanced customization tools. That helps users who want deeper control and tailored workflows.
Wave Unlike Wave, QuickBooks does not limit features behind free tiers. That gives QBO richer tools across all tasks, even though it costs more.
Zoho Books QuickBooks Online adds AI tools, income-tax estimators, and widely-used integrations like Lacerte and ProConnect, which appeal to users who need robust, well-supported functionality.
FreshBooks QuickBooks Online covers a broader set of accounting needs beyond time and invoicing. Users get comprehensive bookkeeping, payroll, inventory, and reporting under one roof.
FreeAgent QuickBooks Online offers tiered plans that grow with business size and needs. It also supports larger operations, extra automations, and advanced user roles that FreeAgent’s single tier may not handle.

Cons

Competitor Cons of QuickBooks Online
Xero QuickBooks is usually more expensive, and Xero allows unlimited users at lower cost. That makes Xero more budget‑friendly for teams.
Wave QuickBooks does not have a free tier. Wave offers completely free accounting and invoicing, which helps very small businesses on tight budgets.
Zoho Books QBO tends to cost more, while Zoho Books starts with free or low-cost plans. Zoho also gives strong automation with a lighter price tag.
FreshBooks QuickBooks can feel more complex to use. FreshBooks is often seen as simpler and more approachable, especially for users focused on invoicing and time tracking.
FreeAgent FreeAgent uses one simple pricing tier and includes unlimited users and projects. That can make it more straightforward and better value for freelancers or very small teams.

Verified Customer Reviews

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