REsimpli

Manage rentals, track leads, and streamline business operations.

REsimpli Overview

Updated September 22, 2025

REsimpli is a rental business CRM designed to simplify and centralize daily operations. It helps property managers and rental companies track leads, manage customer relationships, and monitor financial activities in one platform.

With tools for communication, reporting, and task automation, REsimpli reduces manual work and improves efficiency. Its user-friendly interface ensures that businesses can stay organized, strengthen client relationships, and achieve smoother workflows with greater accuracy and consistency.

Key Features

Lead Management : REsimpli organizes and tracks leads across multiple channels and stages, which helps teams focus on opportunities and close deals more effectively.
Automated Drip Campaigns : The platform sends scheduled emails and text messages that nurture prospects and maintain consistent communication with clients throughout the sales cycle.
List Stacking and Skip Tracing : REsimpli cleans, verifies, and enriches contact lists, which improves targeting accuracy and ensures stronger connections with potential customers.
Built-in Dialer and SMS : The system provides calling and text messaging tools that allow teams to communicate directly with leads and clients from one platform.
Comprehensive Reporting : REsimpli generates real-time performance reports and insights that allow businesses to measure success, track efficiency, and make data-driven decisions.
Team Collaboration Tools : The software centralizes tasks, permissions, and productivity monitoring, which enables team members to work together seamlessly and stay accountable.

Price

Plan Name	Price (Monthly)	Key Inclusions
Basic	$149/mo	1 user; 1 phone number; 250 calling minutes & SMS; 1 cash buyer search; 20,000 list stacking records; 10,000 free skip tracing credits; automated drip campaigns; SEO-optimized website; email & SMS marketing to buyers
Pro (Most Popular)	$299/mo	5 users; 5 phone numbers; 1,000 calling minutes & SMS; 3 cash buyer searches; 100,000 list stacking records; 20,000 free skip tracing credits; automated drip campaigns; SEO-optimized website; email & SMS marketing to buyers
Enterprise (Most Value)	$599/mo	15 users; 15 phone numbers; 5,000 calling minutes & SMS; 10 cash buyer searches; unlimited list stacking records; 50,000 free skip tracing credits; automated drip campaigns; SEO-optimized website; email & SMS marketing to buyers; daily productivity email; Speed to Lead; in-app answering; agent monitoring; agent whisper; call barge

Pros

Competitor	Pros of REsimpli
REI BlackBook	REsimpli offers simpler, all-in-one setup with built-in dialer, SMS, list stacking, and skip tracing that reduce add-ons. Pricing feels more straightforward, and onboarding flows faster for small investor teams. Reporting and pipeline views read clearly, which helps daily execution without heavy configuration.
InvestorFuse	REsimpli covers acquisition workflows end-to-end, which includes marketing outreach, lead intake, and follow-up from one place. Users gain calling and texting natively, and list tools that InvestorFuse often pairs with external services. Overall ownership costs can sit lower for teams that value fewer subscriptions.
FreedomSoft	REsimpli emphasizes data hygiene and outreach in one hub, which cuts toggling between comps, lists, and communication tools. Tasking and accountability features feel tighter for acquisitions squads, and pipeline snapshots surface next actions quickly. Many wholesalers appreciate the direct “Speed to Lead” focus.
Podio (+ automations)	REsimpli avoids complex workspace builds and third-party automations, which saves setup time and maintenance. Core investor functions arrive ready to use, and telephony lives inside the product. Teams gain consistent UX across users, and leadership gets reliable reporting without custom scripts.
PropStream	REsimpli brings lead management, marketing, and communications together, which creates faster hand-offs from data to deals. Follow-up stays native with dialer and SMS, and list stacking prevents duplicate outreach. Deal pipeline context sits beside conversations, which improves coaching and forecasting.

Cons

Competitor	Cons of REsimpli
REI BlackBook	Marketing automation can run deeper in REI BlackBook, which offers advanced funnels and website options. Template breadth for campaigns may feel wider there. Teams that prioritize long-form nurture and branded web experiences could prefer REI BlackBook’s ecosystem.
InvestorFuse	Workflow customization in InvestorFuse can allow very granular rules, which advanced operators value. REsimpli’s automations feel simpler by design. Organizations that demand intricate conditional logic and bespoke status paths might find InvestorFuse more flexible.
FreedomSoft	FreedomSoft’s comps and document workflows can feel more mature in some markets. REsimpli focuses on speed and outreach, which means certain contract templates or niche dispositions tools may require workarounds. Established enterprises may notice those edges.
Podio (+ automations)	Podio can deliver near-limitless customization with extensions and scripts, which complex teams appreciate. REsimpli trades breadth for ready-made flows. Organizations with heavy bespoke data models or unique approval chains could outgrow REsimpli’s configuration options.
PropStream	PropStream’s data coverage and research layers can run broader for nationwide prospecting. REsimpli emphasizes execution and follow-up, which means some deep research features may be lighter. Teams centered on large-scale list research might still keep PropStream for sourcing.

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