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vAuto is a dealership management and inventory intelligence platform by Cox Automotive that helps new and used car dealers make smarter pricing, sourcing, and merchandising decisions.
Using its Live Market View data, vAuto enables dealerships to manage inventory, wholesale sourcing, reconditioning, and promotions more efficiently while improving profitability, turn rates, and market competitiveness.
| Plan | Price |
|---|---|
| vAuto Platform (ProfitTime GPS, Provision, Conquest, Stockwave, iRecon, Merchandising & Related Solutions) | Contact Sales |
vAuto does not publish straightforward list prices on its website. Instead, its software suite is enterprise‑oriented and quoted individually.
Competitor |
Pros |
|---|---|
| Dealertrack | Compared to Dealertrack, vAuto offers deeper real-time market intelligence and more advanced pricing guidance. Its Live Market View updates faster and is tightly integrated into daily inventory decisions, making it easier for dealers to react to market shifts without relying on static reports or delayed data. |
| CDK Global | vAuto is generally easier to use than CDK’s broader DMS suite, focusing specifically on inventory profitability. Dealers benefit from clearer workflows, less configuration complexity, and more actionable insights tied directly to vehicle-level decisions rather than system-wide administration. |
| Reynolds & Reynolds | While Reynolds excels in full DMS coverage, vAuto stands out for pricing and sourcing intelligence. Its tools are purpose-built for variable operations, offering faster implementation, stronger market comparisons, and less training overhead for inventory managers. |
| VinSolutions | Compared to VinSolutions’ CRM-first approach, vAuto provides superior inventory analytics and wholesale sourcing capabilities. Dealers focused on turn rate and gross profit often find vAuto’s data depth and market accuracy more impactful for daily decision-making. |
| Xtime | Unlike Xtime’s service-lane focus, vAuto concentrates on inventory and merchandising outcomes. This specialization results in more advanced pricing strategies, better sourcing visibility, and clearer ROI for used and new vehicle departments. |
Competitor |
Cons |
|---|---|
| Dealertrack | Compared to Dealertrack’s all-in-one ecosystem, vAuto requires integration with other systems for full dealership operations. Dealers seeking a single, unified DMS may find vAuto more specialized and less comprehensive outside inventory management. |
| CDK Global | CDK offers broader dealership management coverage, whereas vAuto focuses mainly on inventory and pricing. This means dealers may need additional tools alongside vAuto, potentially increasing overall software costs and vendor management complexity. |
| Reynolds & Reynolds | Reynolds provides tightly controlled, end-to-end systems, while vAuto operates more flexibly. Some dealers may view vAuto’s reliance on integrations as a drawback if they prefer a single-vendor, closed ecosystem. |
| VinSolutions | VinSolutions integrates CRM, marketing, and sales more natively than vAuto. Dealerships prioritizing customer lifecycle management over inventory analytics may feel vAuto lacks built-in customer engagement depth. |
| Xtime | Xtime excels in service and fixed operations, areas where vAuto has limited functionality. Dealers seeking strong customer support and service-lane communication tools will still need complementary software alongside vAuto. |
