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Vinsolutions Auto Dealership Sales Software

Automotive CRM and sales platform built for modern car dealerships

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Vinsolutions Auto Dealership Sales Software Overview

  • Updated January 25, 2026

VinSolutions is an automotive-focused CRM and sales software designed to help dealerships connect with shoppers, identify ready-to-buy customers, and close more profitable deals.

Backed by Cox Automotive data, it combines CRM, desking, predictive insights, automated marketing, and virtual sales tools to streamline dealership operations, improve customer engagement, and increase sales performance across digital and in-store journeys.

Key Features

  • Automotive CRM: Centralizes leads, customer data, and communications with workflows tailored specifically for dealership sales teams.
  • Desking Software: Quickly build, compare, and share multiple deal scenarios with real-time lender rates, rebates, and incentives.
  • Predictive Insights: Uses Cox Automotive data and buying signals to identify shoppers who are most likely to purchase.
  • Automotive Marketing Platform: Runs personalized, omni-channel campaigns using CRM data and integrations with Autotrader and Kelley Blue Book.
  • Virtual Sales Assistant: AI-powered texting and email responses that engage leads 24/7 and book more appointments automatically.
  • Cox Automotive Integrations: Seamlessly connects with Dealertrack, Manheim, vAuto, KBB, and other Cox Automotive solutions.

Price

Pricing Element Price / Notes Details
Official Pricing Custom / Quote Required VinSolutions doesn’t list pricing publicly — you must request a demo or contact sales for tailored pricing based on your dealership needs.
Subscription Model Per user / Monthly (estimated) Automotive CRM systems typically vary by dealership size and feature set, with costs often customized.
Typical CRM Cost Range (Industry Estimate) ~$100 – $500+ per user / month Estimated range for VinSolutions CRM based on independent software research and comparisons with similar solutions.
Free Trial / Free Plan No There is no publicly advertised free trial/free forever plan; demos are available instead.

Pros

Competitor

Pros
DealerSocket Compared to DealerSocket, VinSolutions offers deeper native integrations with Cox Automotive tools like Autotrader and Kelley Blue Book. This gives dealerships stronger first-party data, more accurate buying signals, and better alignment between marketing and sales, resulting in improved lead quality and higher close rates.
Reynolds & Reynolds VinSolutions is generally easier to use and faster to adopt than Reynolds & Reynolds CRM. Its modern interface, flexible workflows, and AI-driven insights reduce training time for sales teams while still delivering enterprise-grade functionality tailored to dealership sales processes.
Salesforce Automotive Cloud Unlike Salesforce Automotive Cloud, VinSolutions is purpose-built for car dealerships. It requires less customization, lower implementation effort, and provides out-of-the-box automotive workflows, making it more practical and cost-effective for dealer groups without large IT teams.
HubSpot CRM While HubSpot excels at general marketing, VinSolutions outperforms it in automotive-specific sales features such as desking, trade-in workflows, and DMS integrations. Dealers benefit from tools designed specifically for vehicle sales rather than adapting generic CRM functionality.
CDK Global Compared to CDK Global CRM tools, VinSolutions provides stronger predictive insights and marketing automation powered by Cox Automotive data. This enables dealerships to proactively engage in-market shoppers rather than relying primarily on reactive lead management.

Cons

Competitor

Cons
DealerSocket Dealerships comparing VinSolutions to DealerSocket may find VinSolutions more expensive, especially when adding modules like Predictive Insights and AMP. Smaller dealerships with tight budgets may struggle to justify the higher total cost of ownership.
Reynolds & Reynolds Compared to Reynolds & Reynolds’ tightly bundled ecosystem, VinSolutions may require additional integrations for dealers already standardized on Reynolds DMS products, potentially increasing setup complexity for long-established dealership operations.
Salesforce Automotive Cloud VinSolutions lacks the extreme customization depth of Salesforce. Large enterprise dealer groups that want highly bespoke workflows, custom objects, or advanced third-party app ecosystems may find Salesforce more flexible.
HubSpot CRM Compared to HubSpot, VinSolutions offers fewer general-purpose marketing and content tools. Dealerships looking for blogging, SEO, and broad inbound marketing features may need supplementary platforms alongside VinSolutions.
CDK Global Some users note that VinSolutions’ reporting and analytics can feel complex compared to CDK’s more traditional dashboards, requiring additional training for staff to fully leverage advanced insights and performance metrics.

Verified Customer Reviews

  • G2 (Rating: 4.2/5): Users highlight strong lead management and organization tools that help dealerships track prospects and improve sales follow-up. Read review
  • Capterra (Rating: 4.6/5): Reviewers praise VinSolutions for its ease of use, helpful support team, and smooth implementation process for dealership staff. Read review
  • Software Advice (Rating: 4.6/5): Customers note that the platform is well-suited for automotive retail, offering industry-specific workflows and reliable CRM functionality. Read review
  • TrustRadius (Rating: 7.4/10): Reviewers say VinSolutions is highly effective in automotive sales environments, especially for logging contacts and managing follow-ups. Read review
  • Featured Customers (Rating: 4.8/5): Dealerships report strong ROI and improved close rates after adopting VinSolutions’ CRM and predictive insights tools. Read review