Home » Auto Repair Software » Auto Dealer Software » Wayne Reaves Dealer Management System
Wayne Reaves Pro DMS is an all-in-one, cloud-based dealer management system designed for independent auto dealerships. It centralizes inventory, sales, accounting, reporting, and compliance into a single platform.
Known for its responsive human support, live training, and long industry history, the system helps dealers streamline daily operations while maintaining regulatory compliance and improving overall customer service efficiency.
Wayne Reaves’s official site doesn’t publicly list detailed prices, here are estimated prices:
| Pricing Element | Price / Notes | Details / Source |
|---|---|---|
| Estimated Base Price | ≈ $98 per user / month | Some user review platforms list $98/month as an entry‑level figure for the cloud DMS. |
| Custom Pricing / Quote Required | Yes | Official vendor site requires contacting sales for exact pricing tailored to dealership needs — no published tiers. |
| Free Trial / Demo | Yes / Available | Review sources mention a free trial/demo is available — but not a permanent free tier. |
| Alternative Estimates (Third‑Party) | ~$350–$750/month | Some software comparison sites show unconfirmed placeholder pricing for Wayne Reaves Software (varies by listing). |
Competitor |
Pros |
|---|---|
| Dealertrack DMS | Compared to Dealertrack, Wayne Reaves Pro DMS is typically easier to learn and less complex for independent dealers. Its interface focuses on daily usability rather than enterprise-scale depth, and its customer support is more personal, with direct access to knowledgeable staff instead of ticket-heavy enterprise support structures. |
| CDK Global | Versus CDK Global, Wayne Reaves offers a more affordable and flexible experience for small to mid-sized dealerships. It avoids long-term contracts and heavy infrastructure requirements, while providing hands-on training and faster response times that better suit independent dealer operations. |
| Auto/Mate | Compared with Auto/Mate, Wayne Reaves stands out for its simplified reports and compliance-focused tools. Dealers often find Wayne Reaves easier to navigate day-to-day, reducing staff training time while still covering essential accounting and deal management functions. |
| Frazer DMS | While Frazer is known for simplicity, Wayne Reaves provides a broader all-in-one ecosystem including websites and digital marketing. This makes it more scalable for dealers who want integrated growth tools alongside strong customer support. |
| DealerCenter | Against DealerCenter, Wayne Reaves emphasizes human support and live training over self-service onboarding. Dealers who prefer guided implementation and ongoing assistance often find Wayne Reaves more supportive and less overwhelming. |
Competitor |
Cons |
|---|---|
| Dealertrack DMS | Compared to Dealertrack, Wayne Reaves may lack some advanced enterprise integrations and OEM-specific tools. Large franchise dealers with complex manufacturer requirements may find Dealertrack better suited to their scale and reporting depth. |
| CDK Global | Relative to CDK Global, Wayne Reaves offers fewer enterprise analytics and large-group management features. Dealer groups managing dozens of rooftops may feel limited by Wayne Reaves’ focus on independent and smaller operations. |
| Auto/Mate | Auto/Mate can be more customizable in certain accounting workflows. Wayne Reaves prioritizes simplicity, which may feel restrictive to dealers who want deep configuration control over financial and back-office processes. |
| Frazer DMS | Compared to Frazer’s very low-cost positioning, Wayne Reaves may be perceived as more expensive. Budget-focused dealers who only need basic inventory and deal tracking might prefer Frazer’s simpler, lower-priced approach. |
| DealerCenter | DealerCenter offers stronger native integrations with lending marketplaces. Wayne Reaves may require more manual setup or third-party coordination for dealers heavily focused on subprime or high-volume lender integrations. |
