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WhatConverts Call Tracking Software

Call tracking and marketing attribution software for proving ROI with precision

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

WhatConverts Call Tracking Software Overview

  • Updated January 21, 2026

WhatConverts is a call tracking and lead attribution platform built for marketers and agencies that need to prove ROI. It connects phone calls, forms, chats, and eCommerce transactions to exact marketing sources like campaigns and keywords.

With advanced reporting, customer journey tracking, and CRM integrations, teams can see which marketing efforts drive real revenue and optimize spend confidently.

Key Features

  • Call Tracking & Attribution: Tie every phone call to its exact marketing source, campaign, and keyword.
  • Dynamic Number Insertion: Automatically swap phone numbers to identify which ads and pages drive calls.
  • Lead Management Dashboard: View, filter, qualify, and export all calls, forms, chats, and transactions in one place.
  • Customer Journey Tracking: Follow the full path from click to call to sale with page views and attribution data.
  • Advanced Reporting: Build custom reports, schedule delivery, and visualize ROI by channel and keyword.
  • Integrations & API: Connect with Google Ads, Analytics, CRMs, and 1,000+ tools via native integrations and API.

Price

Plan Price Key Features
Call Tracking (Single Account) $30/mo (Billed Monthly) $30 free usage credit, Dynamic Number Insertion, Call recording & transcription
Plus (Single Account) $60/mo (Billed Monthly) Calls, forms & chat tracking, Campaign & keyword reporting, Ads integrations
Pro (Single Account) $100/mo (Billed Monthly) Call flows, Custom report builder, HIPAA compliance
Elite (Single Account) $160/mo (Billed Monthly) Customer journey tracking, Multi-click attribution, Lead intelligence
Plus (Unlimited Accounts) $500/mo (Billed Monthly) Unlimited accounts, Agency reporting, $250 usage credit
Pro (Unlimited Accounts) $800/mo (Billed Monthly) Advanced call flows, Custom & scheduled reports, HIPAA compliance
Elite (Unlimited Accounts) $1,250/mo (Billed Monthly) Full customer journeys, Multi-touch attribution, Advanced lead intelligence

Price details: https://www.whatconverts.com/pricing/

Pros

Competitor

Pros
CallRail WhatConverts offers deeper marketing attribution than CallRail, especially at the keyword and multi-touch level. Its reporting is more customizable, making it easier for agencies to prove ROI to clients. While CallRail is simpler, WhatConverts excels in advanced insights and granular lead valuation.
CallTrackingMetrics Compared to CallTrackingMetrics, WhatConverts provides a cleaner, marketer-focused interface and faster setup. Reporting and lead management are more intuitive, reducing training time. Agencies often prefer WhatConverts for its balance of advanced features without the complexity and higher learning curve.
Nimbata WhatConverts goes beyond Nimbata with broader lead tracking, including forms, chat, and eCommerce in one dashboard. Its customer journey and multi-click attribution give more complete visibility into ROI, making it better suited for performance-driven marketers and agencies.
Invoca While Invoca targets large enterprises, WhatConverts delivers similar attribution value at a more accessible price point. It is easier to deploy and manage, especially for SMBs and agencies, without sacrificing essential call intelligence and reporting capabilities.
DialogTech WhatConverts stands out against DialogTech with clearer pricing, stronger agency features, and more flexible reporting. Its all-in-one lead dashboard simplifies daily workflows, helping marketers quickly identify which campaigns drive qualified calls and revenue.

Cons

Competitor

Cons
CallRail Compared to CallRail’s lower entry pricing and simpler plans, WhatConverts can feel more expensive for very small businesses. Users who only need basic call tracking may find the additional attribution features unnecessary and the setup more involved than CallRail.
CallTrackingMetrics CallTrackingMetrics offers more telephony and contact-center style features. WhatConverts focuses primarily on marketing attribution, so businesses needing advanced IVR or call center operations may find CTM more suitable for those specific use cases.
Nimbata Nimbata can be more affordable for teams focused strictly on call tracking. WhatConverts’ broader lead tracking and reporting depth may be overkill for users who do not require form, chat, or multi-touch attribution.
Invoca Invoca provides enterprise-grade AI and conversation intelligence at scale. While more affordable, WhatConverts may lack some of Invoca’s advanced enterprise AI capabilities and global-scale call analytics used by very large organizations.
DialogTech DialogTech integrates deeply with certain enterprise marketing stacks. WhatConverts, while flexible, may require additional configuration or API work to match DialogTech’s out-of-the-box enterprise integrations in complex environments.

Verified Customer Reviews

  • G2 Review (Rating: 4.9/5): Users consistently praise WhatConverts for accurate keyword-level call tracking and powerful ROI reporting.
  • Capterra Review (Rating: 4.9/5): Reviewers highlight ease of use, strong support, and excellent lead attribution for agencies.
  • Software Advice Review (Rating: 4.9/5): Customers value the comprehensive feature set and clear reporting that proves marketing performance.
  • Trustpilot Review (Rating: 3.0/5): Feedback is mixed, with praise for functionality but some concerns around pricing and setup.
  • Reddit/r/PPC Review (Rating: 4/5): Marketers discuss real-world attribution accuracy and compare WhatConverts favorably against competitors.