Domo

Integrate data, provide real-time insights, and enable data-driven decisions through interactive dashboards.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Domo Overview

  • Updated August 29, 2025

Domo is a cloud-based Business Intelligence and Analytics platform that empowers organizations to make data-driven decisions. It integrates data from multiple sources, offering real-time insights through interactive dashboards and visualizations. Domo enables users to monitor key metrics, identify trends, and collaborate effectively.

With its user-friendly interface and robust analytics tools, Domo helps businesses streamline operations, optimize performance, and drive growth by transforming complex data into actionable intelligence.

Key Features

  • Data Integration (Connectors): Over 1,000 pre-built connectors integrate data from sources such as Salesforce, Google Analytics, Excel, and custom APIs. Users consolidate information within a single platform for streamlined analysis.

  • Magic ETL: A visual drag-and-drop ETL (Extract, Transform, Load) tool that cleans, combines, and transforms data without coding. Datasets are prepared efficiently for analysis.

  • Dynamic Dashboards and Visualizations: More than 150 chart types and 7,000+ custom map options support the creation of interactive, customizable dashboards. Data becomes easier to visualize and trends easier to identify.

  • Data Alerts and Notifications: Automated alerts monitor key metrics and send notifications when thresholds are met or exceeded. Critical business changes receive timely responses.

  • Domo Stories and Collaboration: Text, visuals, and annotations combine to present insights clearly. Collaboration features such as commenting and sharing enable teams to discuss and act on data inside the platform.

  • App Studio: A low-code platform for building custom, data-driven applications with drag-and-drop tools. Layouts and branding can be tailored without extensive technical expertise.

  • Embedded Analytics (Domo Everywhere): Analytics embed seamlessly into external apps, portals, or websites. Customers and partners receive branded, actionable insights.

  • Mobile Access: A native mobile app delivers full access to dashboards and reports on the go. Decision-makers track performance and take action from anywhere.

  • Domo AI: Integrated AI functions include natural language queries and AI Chat for conversational insights. Model management supports deployment of AI/ML models.

  • Security and Governance: Role-based access control, encryption, and compliance with standards such as GDPR and HIPAA ensure secure data management and regulatory alignment.

  • Real-Time Data Processing: Continuous updates to data streams provide insights in real time. Agile decisions become possible across departments.

  • Data Science Suite: Automated machine learning and predictive analytics forecast trends and reveal opportunities without requiring advanced expertise.

Price

Domo uses a consumption-based pricing model—pricing is personalized and based on your usage, not a fixed tier.

Plan Category Description
Paid Plan All paid plans unlock the full platform, including advanced BI, AI, integrations, automation, and governance features. Pricing scales with your usage.
Customization Includes a dedicated account team, volume discounts, optional add-ons, and enhanced support packages—available upon contacting sales.

Pricing details: https://www.domo.com/pricing

Pros

Competitor

Pros of Domo
Power BI Domo offers a unified cloud platform that lets you connect, prepare, and visualize data all in one place. It has strong visual workflows like Magic ETL and a large app‑store so users can tailor reports to their needs.
Tableau Domo simplifies dashboard creation, giving users prebuilt visuals and an intuitive interface. You get tight integration with diverse data sources, so you spend more time working with data rather than piecing tools together.
Qlik Sense Domo does more than analytics. It combines data prep, visualization, and app building in one cloud-native tool. You don’t need separate add-ons for ETL or BI.
Looker Domo is easy for everyone to use, not just analysts. You get dashboards, automation, and predictive insights all in one platform that anyone in the company can navigate without heavy modeling work.

Cons

Competitor

Cons of Domo
Power BI Domo tends to cost more, especially for smaller teams, since pricing is usage‑based and not per user. It lacks the budget-friendly simplicity of Power BI’s fixed per‑user plans.
Tableau Domo offers fewer options for intricate visual customization. Some users feel it does not match Tableau’s flexibility in design and visual storytelling.
Qlik Sense Domo’s platform can feel slower or heavier when dealing with large volumes of data, especially compared to Qlik’s high-performance associative engine.
Looker Domo lacks a code-based modeling layer like LookML. Users seeking technical control over data models might find Domo less suited for that depth.

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